Response rate, calculated by taking the number of clicks the ad received, dividing by impressions and multiplying by 100 to obtain a %.
CTR (Click-Through-Rate)
« Back to Glossary Index
- Kochava Support
- Create and Manage Apps
- SDK Integration
- All SDKs
- iOS – SDK Integration
- Android – SDK Integration
- Windows – SDK Integration
- Roku – SDK Integration
- Unity – SDK Integration
- ReactNative – SDK Integration
- Cordova – SDK Integration
- Adobe AIR – SDK Integration
- .NET MAUI – SDK Integration
- Adobe Digital Publishing Suite SDK
- Adobe Analytics SDK
- Testing an Integration with Kochava
- SDK – Intelligent Consent Management
- Kochava SDK and Consent Handling
- Consent SDK – Handling Consent
- Consent SDK – Using the SDK
- Web SDK Integration
- Server-to-Server Integration
- Campaign Management
- 10-Minute Guide to Your 1st Campaign
- Create an Install Campaign
- Create a Reengagement Campaign
- Create a View-Through Attribution Campaign
- Create a Kochava-Certified Postback
- Create a Custom Postback
- Post-Install Event Creation and Configuration
- Tracker Override Settings
- Create a Facebook Campaign
- Create a FMP Reengagement Campaign
- Facebook FMP Naming Conventions
- Create a Roku Campaign
- Create a Snapchat Campaign
- Create a Snapchat Reengagement Campaign
- Create a Snapchat Partner Campaign
- Create a Twitter Campaign
- Google Ads
- Create a Google Reengagement Campaign
- Google Marketing Platform – DV360 & CM360
- Google Tag Manager Integration
- Create an Apple Search Ads Campaign
- Kochava for Agencies
- Traffic Verifier®
- Create a Web Conversion Tracking Campaign
- Create a Private Network
- Default Reconciliation Settings
- Partner Reconciliation Settings
- Analytics, Reports & API
- Analytics Overview
- Analytics Overview Detail
- Analytics Footprint
- Analytics Events Volume
- Analytics Event Detail
- Analytics Daily Active Users
- Analytics Monthly Active Users
- Analytics Revenue Per User
- Analytics Facebook Insights
- Analytics SKAdNetwork Insights
- Analytics Lifetime Value
- Analytics Retention
- Analytics Retention (Advanced)
- Analytics Funnel
- Analytics Explorer
- Analytics Page Tools
- Analytics Metrics
- Pulling Reports
- Reports Overview
- Audiences
- Exports
- SAN Campaign Data Mapping
- API v1.4 – Call Structure
- API v1.4 – Querying API
- API v1.4 – Requesting and Scheduling Reports
- Create and Manage API Key
- App Management API
- Introduction to the Premium Publisher API
- Premium Publisher API Campaign Management
- Premium Publisher API Postback Triggers
- Reference Information
- Integrate with Kochava
- SKAdNetwork Partner Certification
- Attribution Overview
- Kochava Media Index
- Test a Campaign
- Postback Configuration: Recent Install Feed
- Post-Install Event Examples
- Traffic Import Tool
- Locating an App GUID
- Locating the Apple Bundle ID
- Deep Linking
- Scrubbing a Device ID
- Users Overview
- Groups Overview
- Roles Overview
- Glossary
- Cost
- Fraud Console
- Click Flooding
- Ad Stacking Clicks
- Anonymous Installs
- Geographic Outliers
- High Click Volume Devices
- High Click Volume IP Addresses
- Manage Account Blocklist
- Mean-Time-to-Install Outliers
- Time-to-Install Outliers
- Time-to-Install Distribution
- Platform Click/Install Mismatch
- Non-Verified Install Receipts
- Non-Verified Purchase Receipts
- Links
- Advanced Tools
