Support Home > Campaign Management > Create a Yahoo – Gemini Campaign

Create a Yahoo – Gemini Campaign


The following document describes how to set up a campaign for Yahoo or any Yahoo Partner.

 

NOTE: Only one Yahoo campaign within Kochava is required to track ALL Yahoo traffic. Any additional Yahoo campaigns setup with Kochava will display no activity.

NOTE: Create one Tracker for each Yahoo Partner you are working with. It is not required to create a Segment for each Yahoo Partner within the Campaign; all Yahoo Partner Trackers can reside in a single Segment.

NOTE: In order for data to be properly attributed to Yahoo Partners, a proper naming convention must be used when setting up your campaigns in Yahoo. For more information about the proper naming conventions to be used for Yahoo Partners within Yahoo, refer to our Yahoo Partner Naming Conventions support documentation.

 

BEST PRACTICES: Due to Kochava only requiring one (1) Tracker for all Yahoo campaigns, it is best to keep the naming convention general (i.e. Yahoo).

 

Data Needed Before Beginning Process:

  • Numeric app store app ID (iOS – found within the app’s store URL)
  • Package Name (Android)

 

Use Cases for Yahoo or Yahoo Partner Campaign:

  • An app marketing campaign with Yahoo has been created.
  • An app marketing campaign with a Yahoo Partner has been created.

Create a Yahoo – Gemini Campaign

  1. Log in to Kochava.
  2. Select the desired app.
  3. Select App Tools>Campaign Manager.
  4.  

    AppToolsCampaignManagerHD

     

    NOTE: As Yahoo – Gemini is a SAN , Kochava does not handle the click redirect therefore a Destination URL is not required.

     

  5. Click Add a Tracker or Select Segment Tools>Add a Tracker.
  6. a. Select the Campaign.
    b. Select the Segment.

     

    NOTE: In order to streamline the Campaign/Segment/Tracker creation process a feature has been added to allow the creation of campaigns and segments while creating a new tracker. For more information about creating a campaign or segment while adding a new tracker, refer to our Create an Install Campaign support document. support documentation.

     

  7. Enter the Tracker Name.
  8.  

    NOTE: When a Tracker is created, Kochava automatically generates a name for the Tracker. We recommend that you replace the Tracker name at this point with a clear name of your choosing.

     

  9. Select Tracker Type>Acquisition. (default setting)
  10. Select a Network>Yahoo – Gemini.
  11. Select an Agency Partner. (optional)
  12. Enter or update the Install Destination URL.
  13. Enter a Deeplink. (optional)
  14. Enter any Custom Parameters. (optional)
  15. Enter the Price Type and Target Pricing. (optional)
  16. Click Save. (If no further trackers need to be created)
  17. Click Save & Add Another Tracker. (If additional trackers need to be created)

 

A. Campaign and Segment selection/creation section.


Create an Install Postback Configuration

  1. Select App Tools>Partner Configuration.
  2.  

    AppToolsPartnerConfigurationHD

     

  3. Click Add a Configuration.
  4. Select Network Partner>Yahoo – Gemini.
  5. Click Go.
  6.  

    YahooGeminiNewPostbackHD

     

  7. Select Install>Postback Tools>Edit.
  8. Enter the App Store ID:
  9. a. Bundle ID (iOS)
    b. Package Name (Android)

  10. Click Save.

 

YahooGeminiPostbackSettingsHD


Create a Post-Install Postback Configuration

  1. Select App Tools>Partner Configuration.
  2.  

    AppToolsPartnerConfigurationHD

     

  3. Click Add a Configuration.
  4. Select Network Partner>Yahoo – Gemini.
  5. Click Go.
  6.  

    YahooGeminiNewPostbackHD

     

  7. Locate the desired Post-Install Event and Click Edit Postback.
  8. Enter the App Name.
  9. Enter the App Store ID.
  10. Enter the Pixel ID.
  11. Enter the Event Category.
  12. Enter the Event Name.
  13. Enter the Event Label. (optional)
  14. Select a Delivery Delay. (optional)
  15. Select the number of Retry Attempts. (optional)
  16. Select the Delivery Method. (optional)
  17. Click Save.

 


Locating Yahoo Gemini Data

  1. Log into Yahoo Gemini.
  2. Select Shared library>Conversion rules.
  3. Select the desired Conversion rule.
  4.  

     

  5. Locate the App Name.
  6. Locate the App Store ID.
  7. Locate the Pixel ID.
  8. Locate the Event Category.
  9. Locate the Event Name.
  10. Locate the Event Label.
  11. Enter the Yahoo Gemini data into the Kochava UI.

 

A. Enter the App Store URL, the App Name will auto-populate.
B. Click View tag code. The Pixel ID is located in the JavaScript and Image code boxes.
C. Event Category.
D. Event Name.
E. Event Label.

 
 

Last Modified: Oct 9, 2017 at 1:35 pm