The following document defines the process for setting up Traffic Verifier for a tracker within Kochava. Traffic Verifier is a real-time fraud mitigation tool for ensuring that only qualified traffic proceeds through the flow from impression to install. Various controls provide the tools to understand the effectiveness of marketing and provide a clear path to obtain traffic goals.
NOTE: Before Traffic Verifier settings can be set up, contact an account manager to enable the service.
Traffic Verifier enables Kochava users to perform tasks such as:
- Establish rules to verify traffic in real-time.
- Receive postbacks with violations of traffic rules.
- If traffic violates rules, determine the actions taken with the invalid traffic.
Create a Traffic Verifier Configuration
- Log in to Kochava.
- Select App Tools>Campaign Manager.
- Locate the desired Campaign and click the Campaign expand button.
- Locate the desired Tracker and select Tracker Tools>Traffic Verification.
- Click Status>ON.
- Copy the rules from an existing Tracker. (optional)
A. Indicates that Traffic Verification has been set up on the Tracker.
A. Type Tracker name to search.
NOTE: Once the settings from an Existing Tracker have been imported, the settings can be updated.
Determine Traffic Definitions
- Device>OS Version
NOTE: Filters are not active until a condition and value have been created.
- Doesn’t Match
- Greater Than or Equal
- Less Than or Equal
- Specific Device Type
- Specific Device Platform
- Specific OS Version
- Specific Country
- Specific City
NOTE: The Values are dependant upon the filters selected. The list of values will update as different filters are selected.
Frequency Capping for traffic provides the tools for advertisers to balance reach vs. frequency. The frequency that Impressions and Clicks are verified may be capped by IP address, Site, Device ID or User Agent.
NOTE: Frequency Capping definitions use “AND” logic. Cap numbers will be applied to all Impression or Click definitions (e.g. IP AND Site AND Device ID).
- Device ID
- User Agent
- Enter a number to Cap the number of Impressions and/or Clicks.
- Select a Duration:
- 1 min
- 2 min
- 3 min
- 4 min
- 5 min
- 6 min
- 7 min
- 8 min
- 9 min
- 10 min
- 15 min
- 20 min
- 25 min
- 30 min
- 35 min
- 40 min
- 45 min
- 50 min
- 55 min
- 1 hr
- 2 hr
- 3 hr
- 4 hr
- 5 hr
- 6 hr
- 7 hr
- 8 hr
- 9 hr
- 10 hr
- 11 hr
- 12 hr
- 13 hr
- 14 hr
- 15 hr
- 16 hr
- 17 hr
- 18 hr
- 19 hr
- 20 hr
- 21 hr
- 22 hr
- 23 hr
- 24 hr
Kochava provides access to our real-time Global Fraud Blacklist. Within Traffic Verifier, data associated with fraud may be filtered to provide the highest quality data possible.
ON- All IP addressed associated with fraud will be filtered from the Traffic Verifier data.
OFF- All IP addresses will be included within the Traffic Verifier data.
ON- All sites that are associated with fraud will be filtered from the Traffic Verifier data.
OFF- All site data will be included within the Traffic Verifier data.
ON-All device IDs that are associated with fraud will be filtered from the Traffic Verifier data.
OFF-All Device IDs will be included within the Traffic Verifier data.
A. Select “ON” or “OFF”
Action for Invalid Traffic Actions
Invalid Traffic Metadata:
- traffic_validated = false
- invalid_traffic = click
- traffic_rule = see below
ON- Will allow the invalid impression/click to be considered for install reconciliation matching and potentially be awarded attribution.
OFF- Will allow the invalid impression/click to be considered for install reconciliation matching but will NOT allow it to be awarded attribution. It still can be identified as an influencer.
Deliver Network Postback:
ON- Will allow the delivery of the Postback to the Network awarded install attribution for the invalid traffic.
OFF- Will not allow the delivery of the Postback to the Network awarded install attribution for the invalid traffic.
NOTE: If you have custom postbacks configured, the postback still will be sent regardless of this ON/OFF.
- Click Save.
A. Select “ON” or “OFF”
Custom Advertiser Postback
NOTE: In order to add custom parameters to a Custom Advertiser Postback, contact your account manager.
|traffic_validated||success/failure/disabled/blank||Flag that describes whether or not the click met traffic verification rules. If traffic verifier was set for a tracker and then turned off, you will receive “disabled”. If it was never turned on you will receive a blank value|
|invalid_traffic||109310161||References the click ID that was flagged as invalid per the rules you set.|
|traffic_rule||os_version_in||Describes the category of rule that caused the click to be flagged as invalid.|
|traffic_value||5.0||Describes the value received on the click that did not meet configured traffic verifier rules.|
Traffic Verifier data is also ingested and may be displayed within Kochava Analytics. Analytics provides the ability to perform a split by either “Traffic Verified” or “Traffic Verification Fail Reason”.
Reason Codes Returned:
Traffic Verified –
- 1 (true)
- 0 (false)
Traffic Verification Fail Reason –
- Null (a zero)
- blacklist_site (Instance belongs to an identified fraudulent site)
- blacklist_device (Instance belongs to an identified fraudulent device)