Cost Media Partner List

Cost + Measurement

In order to match cost data from partner APIs (or Manual Upload) to Measurement data, we need to receive the same key/value pairs on impressions, clicks, installs, and events.

NOTE: If the below parameters are coming through on impressions and clicks, we will include that data on the install record. Then, when incoming post-install events are associated back to the install record, we pull these parameters and save with the event as well.

We have indicated with an “x” where the Media Partner is (by default) sending the required parameters on impressions and clicks. We have indicated with “impressions” or “clicks” if they are only passing on one.

Review the list of integrated Media Partners below for connecting Cost + Measurement: (via Reporting, Analytics, or Query)

• Primary Fields — available dimensions. Must be provided in cost data AND sent on impressions and clicks to be able to group data properly.

NOTE: If the Media Partner has the above macros included on their default Kochava template, any new impression or click trackers will automatically include them. This does not, however, guarantee that they were not added or removed after creating the links in the Kochava UI. If you don’t see a parameter listed for a given Media Partner, you can ask them to manually append in the key that we require below. The values can be passed under more than one key, but are required to be passed as specified below to properly match.

Cost + SKAdNetwork

In order to connect Cost data with SKAdNetwork data, Kochava needs to be able to match parameters retrieved from cost APIs with the same parameters on impressions and clicks. At this time, the majority of partners are only sending partner_campaign_name and partner_campaign_id, though we support creative and country information once that is more widely adopted.

Check the list below to see which partners are integrated to send SKAdNetwork data and which parameters are available.