| Matched By | Definition |
|---|---|
| adid | Matched on ADID |
| adid_md5 | Matched on ADID variant |
| adid_md5_lowercase | Matched on ADID variant |
| adid_md5_md5 | Matched on ADID variant |
| adid_md5_sha1 | Matched on ADID variant |
| adid_md5_uppercase | Matched on ADID variant |
| adid_sha1 | Matched on ADID variant |
| adid_sha1_md5 | Matched on ADID variant |
| adid_sha1_sha1 | Matched on ADID variant |
| adid_sha1_uppercase | Matched on ADID variant |
| android_id | Matched on Android ID |
| android_id_md5 | Matched on Android ID variant |
| android_id_md5_lowercase | Matched on Android ID variant |
| android_id_md5_md5 | Matched on Android ID variant |
| android_id_md5_sha1 | Matched on Android ID variant |
| android_id_md5_uppercase | Matched on Android ID variant |
| android_id_md5_uppercase_md5 | Matched on Android ID variant |
| android_id_sha1 | Matched on Android ID variant |
| android_id_sha1_lowercase | Matched on Android ID variant |
| android_id_sha1_md5 | Matched on Android ID variant |
| android_id_sha1_sha1 | Matched on Android ID variant |
| android_id_sha1_uppercase | Matched on Android ID variant |
| email* | Matched on Email address |
| email_md5 | Matched on Email address variant |
| email_md5_md5 | Matched on Email address variant |
| email_md5_sha1 | Matched on Email address variant |
| email_md5_uppercase | Matched on Email address variant |
| email_sha1 | Matched on Email address variant |
| email_sha1_md5 | Matched on Email address variant |
| email_sha1_sha1 | Matched on Email address variant |
| email_sha1_uppercase | Matched on Email address variant |
| email_md5_lowercase | Matched on Email address variant |
| email_md5_uppercase_md5 | Matched on Email address variant |
| email_sha1_lowercase | Matched on Email address variant |
| fb_attribution_id | Facebook claim & last click in |
| fb_attribution_id_claim | Facebook claim, not last click in |
| modeled | Modeled logic: (IP+Device_Ver+OS_Ver) (see iOS 14+ restrictions) |
| Google claim & last click in | |
| google_claim | Google claim, not last click in |
| gplay | Matched on Google Referrer |
| idfa | Matched on IDFA |
| idfa_md5 | Matched on IDFA variant |
| idfa_md5_lowercase | Matched on IDFA variant |
| idfa_md5_md5 | Matched on IDFA variant |
| idfa_md5_sha1 | Matched on IDFA variant |
| idfa_sha1 | Matched on IDFA variant |
| idfa_sha1_lowercase | Matched on IDFA variant |
| idfa_sha1_md5 | Matched on IDFA variant |
| idfa_sha1_sha1 | Matched on IDFA variant |
| idfaND | ND stands for “no dashes” — an IDFA usually contains 4 dashes. We attempt to reconcile on both “ND” and “PD” (plus dashes) |
| idfaND_md5 | Matched on idfaND variant |
| idfaND_md5_lowercase | Matched on idfaND variant |
| idfaND_sha1 | Matched on idfaND variant |
| idfaND_sha1_lowercase | Matched on idfaND variant |
| imei | Matched on IMEI |
| imei_md5 | Matched on IMEI variant |
| imei_md5_lowercase | Matched on IMEI variant |
| imei_md5_md5 | Matched on IMEI variant |
| imei_md5_sha1 | Matched on IMEI variant |
| imei_sha1 | Matched on IMEI variant |
| imei_sha1_lowercase | Matched on IMEI variant |
| imei_sha1_md5 | Matched on IMEI variant |
| imei_sha1_sha1 | Matched on IMEI variant |
| ip_address | Matched on IP address > not enough information available to validate full modeled reconciliation |
| ip_range | Matched on first 3 stanzas of IP address |
| mac | Matched on MAC address |
| mac_md5 | Matched on MAC address variant |
| mac_md5_lowercase | Matched on MAC address variant |
| mac_md5_md5 | Matched on MAC address variant |
| mac_md5_sha1 | Matched on MAC address variant |
| mac_md5_uppercase | Matched on MAC address variant |
| mac_sha1 | Matched on MAC address variant |
| mac_sha1_lowercase | Matched on MAC address variant |
| mac_sha1_md5 | Matched on MAC address variant |
| mac_sha1_sha1 | Matched on MAC address variant |
| mac_sha1_uppercase | Matched on MAC address variant |
| macNC | NC = ”no colons” We attempt reconciliation on both “macNC” and “macPC” |
| macNC_md5 | Matched on macNC variant |
| macNC_md5_lowercase | Matched on macNC variant |
| macNC_md5_sha1 | Matched on macNC variant |
| macNC_sha1 | Matched on macNC variant |
| macNC_sha1_lowercase | Matched on macNC variant |
| macNC_sha1_sha1 | Matched on macNC variant |
| odin1 | Matched on odin1 |
| odin1_md5 | Matched on odin1 variant |
| odin1_sha1 | Matched on odin1 variant |
| openudid | Matched on openUDID |
| openudid_md5 | Matched on openUDID variant |
| openudid_md5_lowercase | Matched on openUDID variant |
| openudid_md5_md5 | Matched on openUDID variant |
| openudid_sha1 | Matched on openUDID variant |
| openudid_sha1_lowercase | Matched on openUDID variant |
| openudid_sha1_md5 | Matched on openUDID variant |
| openudid_sha1_sha1 | Matched on openUDID variant |
| Twitter claim & last click in | |
| twitter_claim | Twitter claim, not last click in |
*There are many potential email addresses which may be passed but all are email addresses collected by the operating system.
