Support Home > Campaign Management > Create a SmartLink

Create a SmartLink

The following document defines the process for creating SmartLinks within Kochava. SmartLinks are URLs that send users to predefined destinations based on device platform, OS (Operating System) version, location, and a variety of other defined targeting criteria.

 

Use Cases for SmartLink Creation:

A SmartLink enables Kochava users to perform tasks such as:

  • Create a single link for off-network marketing (email, SMS, company website, social) enabling customers from different mobile platforms to reach the correct app store or download destination.
  • Use a single link to redirect customers to geo-specific app stores.
  • Create device OS version conditions to offer users the best experience for their device.
  • Monitor performance of Campaigns utilizing SmartLinks.

 

NOTE: The following instructions provide the procedures for creating a basic SmartLink for two apps of different operating systems (i.e. iOS and Android).

 

NOTE: Amazon devices will be redirected to the Google Play Store when an Amazon App is added to a Smartlink App Group. For more information, contact an account manager.

 

NOTE: Windows devices will be redirected to the Catch-All Destination URL when a Windows App is added to a Smartlink App Group. For more information, contact an account manager.

 

NOTE: At this time, SmartLink does not support BlackBerry due to the fact that the BlackBerry user agent cannot be parsed. For more information, contact an account manager.


Create an App

  1. If not previously setup, create an app. For more information on creating an app, refer to Create/Edit Apps.

 

NOTE: An app must be created within Kochava for each app that will be associated with the SmartLink.


Create an App Group

  1. Select Account Options>App Groups/SmartLink.
  2.  

    AccountOptionsAppGroupsSmartLinkHD

     

  3. Click New App Group.
  4. Enter a unique App Group Name.
  5. Select at least two (2) apps from the drop-down lists.
  6.  

    NOTE: More than two (2) apps may be selected, for more information on using SmartLinks for more than two apps contact your account manager.

     

  7. Click Submit.

 

smartlinkappgrouphd

A. Select Apps to Group


Create SmartLink

  1. Select App Group Tools>New SmartLink or expand the App Group and Click New SmartLink.
  2.  

     

  3. Enter a unique SmartLink Name.
  4.  

    NOTE: “Default SmartLink” is automatically generated within the SmartLink name field. While no adjustment to this SmartLink name is needed, it is highly recommended that a unique SmartLink name be entered for ease of identification.

     

  5. Enter a Destination Name for each app.
  6. Enter Destination URL.
  7.  

    NOTE: If the destination URL was entered during app creation, this field will be automatically populated during the creation of a SmartLink.
     
    BEST PRACTICE: For Android apps, ensure that the SmartLink Destination URL is set to the Google Play store. For more information, refer to the Google Linking to Your Product

     
    smartlinkdestinationsettingshd

     

  8. Update the Catch-All>Destination URL.
  9.  

    NOTE: Kochava.com is set as the default. A location such as the company homepage should be entered, which will function as the destination for any devices that do not meet the defined criteria.

     

  10. Select Target App (For Tracking)>Desired App.
  11.  

    NOTE: A tracker will be created under the campaign of the app selected as the Target App (For Tracking) for displaying the data associated with the SmartLink. Also a “Catch-All” tracker will be created to track any unmatched traffic within the same campaign.

     

  12. Click Submit.

 

smartlinkcatchallsettingshd

A. Select a Target App


Locating a SmartLink URL

NOTE: The following steps begin from the App Groups page. If you are not located on the App Groups page, navigate there by selecting Account Options>App Groups/SmartLink.

 

  1. Click the App Group expand button.
  2.  

    NOTE: By expanding the App Group the apps associated with the group will be displayed, and any SmartLink that has been created will be accessible.

     

  3. Click the SmartLink expand button to display the SmartLink URL and all settings.
  4.  

    NOTE: By expanding the SmartLink, the SmartLink URL and all settings for that SmartLink will be displayed.

     

  5. Click Copy to Clipboard.

Editing a SmartLink

NOTE: The following steps begin from the App Groups page. If you are not located on the App Groups page, navigate there by selecting Account Options>App Groups/SmartLink.

 

  1. Click the App Group expand button.
  2.  

    NOTE: By expanding the App Group the apps associated with the group will be displayed, and any SmartLink that has been created will be accessible.

     

  3. Click the SmartLink expand button.

 

NOTE: By expanding the SmartLink all of the same settings that were visible during the creation of the SmartLink are now editable.


Tracking SmartLinks

Once a SmartLink has been created, a tracker for the SmartLink and Default Destination “Catch-All” will be created. These trackers can be viewed from the Campaign Manager or through the App Group manager.

 

  1. Select Account Options>App Groups/SmartLink.
  2.  

    AccountOptionsAppGroupsSmartLinkHD

     

  3. Click the App Group expand button.
  4. Click the SmartLink expand button.
  5. Click Jump to Campaign.
  6.  

    smartlinkjumptocampaignhd

    A. SmartLink
    B. Target App

     

    NOTE: Clicking on the Jump to Campaign button associated with the app chosen for the Target App will provide access to both the SmartLink tracker and the Default Destination “Catch-All” tracker. Clicking on the Jump to Campaign button associated with the Non-Target App will only provide access to the SmartLink tracker.

     

    NOTE: The Default Destination tracker is the “Catch-All” tracker created to track any unmatched traffic.

     
    smartlinktrackershd

    A. SmartLink Tracker
    B. Catch-All Tracker

     

  7. Click the SmartLink Tracker expand button.

 

NOTE: By expanding the SmartLink Tracker, data such as Impressions, Clicks, Click Rate, Conversions and CV Rate are displayed.

 

NOTE: By selecting Tracker Tools>Edit SmartLink, the UI will be redirected to the SmarkLink edit page.

 
smartlinkexpandsmartlinkhd

 

NOTE: By expanding the Default Destination “Catch-All” tracker, data such as Impressions, Clicks, Click Rate, Conversions and CV Rate will be displayed.

 

NOTE: The trackers associated with a SmartLink are not editable. Any changes that are required, need to be made at within the SmarkLink interface.


Advanced SmartLink Settings

A SmartLink may be further refined through the use of Filters, Conditions and Values. By default each app within the App Group will have a filter/condition/value which identifies the platform of the app. Additional Destinations can be added to one or more apps within an App Group to allow further definition of Destinations.

 

  1. Click Add Destination.
  2. Enter a Destination Name.
  3. Enter a Destination URL.
  4. Click Add a Filter. (optional)

 

Filters:

  • Device>Type
  • Device>OS Version
  • Geo>Country

 

Condition:

  • Matches
  • Doesn’t Match
  • Equals or Greater

 

Value:

  • Specific Device Types
  • Specific OS Versions
  • Specific Countries

 

NOTE: The Values are dependant upon the filters selected. The list of values will update as different filters are selected.

 

smartlinkaddafilterhd

A. Default Filter
B. Additional Filter

 

Custom Parameters:

If the associated app(s) have custom parameters that can be leveraged to enhance the data, those custom parameters may be entered in this section.

  1. Click Add a Parameter.
  2. Enter the Custom Parameter.
  3. Add additional Custom Parameters. (optional)
  4. Click Save.

 

NOTE: When a custom parameter is created, it is inserted automatically into the SmartLink Click URL.

 

NOTE: In order to remove a custom parameter, Click the “X” associated with the specific parameter.

 

smartlinkcustomparameterhd

A. Custom Parameter

 

Searching App Groups/Smartlinks

App Groups and Smartlinks may be quickly located by using the search functionality within the App Groups/Smartlink page. There are specific rules for searching through App Groups and Smartlinks, examples are shown below.

 

App Group Name:

Example – testing

 

App Name:

Example – app_name: bingo

 

Smartlink Name:

Example – smartlink_name: default

 

Smartlink Click URL:

Example – link: 58abce1e673ec

 

A. Search for a Smartlink with the name of “default”.
B. Smartlinks that matched the searched metrics.

 
 

Last Modified: Mar 24, 2017 at 12:03 pm