Create a VPPN

Serving ads yourself can be of great benefit for avoiding the costs associated of running ads through a Network. Not only is there a cost benefit to running a VPPN, but you also have more control over the context in which the ad appears.


Use Cases for a VPPN:

  • You have a large user base for your app and want to serve ads in the context of your app
  • You have your own website on which you want to serve ads.
  • You have a source interested in banners or interstitials within one of your apps


NOTE: SmartLinks  are an alternative to creating a VPPN. For more information about SmartLinks, refer to our Create a SmartLink support documentation.

Create a Virtual Private Publisher Network

  1. Log in to Kochava.
  2. Click on Account Settings>Private Networks (VPPNs).



  4. Click Add a Private Network.
  5. Enter a unique Network Name.
  6. Check Include New Apps. (optional)
  7. Check Select All. (optional)
  8. Check specific app(s). (optional)

    NOTE: If the Include New Apps option is checked, the VPPN will be available to new apps that are created in the Kochava Dashboard.

    NOTE: If the Select All option is checked, the VPPN will be available to all apps within the Kochava Dashboard.

    NOTE: Any specific app that is checked, the VPPN will be available to within the Kochava Dashboard.


  10. Click Add a Macro to enter any additional Macros that need to be associated with this VPPN. (optional)

    NOTE: Site_id and device_id are default Macros.



    A. Enter a Unique Network Name
    B. Select Apps the VPPN will be available to within Kochava.


  12. Click Submit.


NOTE: Once a VPPN is created, it will be available during the Publisher Selection portion of Tracker creation. Select the VPPN and the associated click URL will populate accordingly.

NOTE: No Postback is required for a VPPN campaign. Custom Postback can be created for additional configuration.


Last Modified: Jul 18, 2017 at 2:35 pm