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Google DoubleClick Integration

The following document defines the process for creating a DoubleClick campaign within Kochava.

 

Data Needed Before Beginning Process:

  • App Bundle ID (Obtained from app developer, app manager or app store)
  • Advertiser ID (Provided by DoubleClick  ‘src=’ parameter of your floodlight tag)
  • Activity Tag (Provided by DoubleClick  ‘cat=’ parameter of your floodlight tag)
  • Group Tag (Provided by DoubleClick ‘type=’ parameter of your floodlight tag)
  • Authorization Token (Provided by DoubleClick)

 

Use Cases for DoubleClick Campaign:

  • An app marketing campaign with Google DoubleClick has been created.

 

NOTE: The DoubleClick setup process for iOS and Android is similar and therefore this document will cover the setup for both operating systems, with specific differences noted.

NOTE: DoubleClick is one of Kochava’s network partners which claims its own installs, this type of network is known as a SAN (Self Attributing Network). DoubleClick will always claim its own installs, with the exception of mobile web inventory or any inventory that does not have access to a device ID. This means that conversions claimed by DoubleClick may subsequently be attributed by Kochava to other networks. It is therefore expected for Kochava to show fewer installs than are shown in the DoubleClick system. It also means that Kochava does not impose the lookback window setup within Kochava on install claims, so the effective lookback window for post-impression and post-click installs will be the settings configured within the DoubleClick UI.

NOTE: Kochava must receive a valid device ID on every install.

NOTE: For mobile web inventory Kochava recommends using a smartlink and serving it the DoubleClick ad server. For more information about smartlinks, refer to our Create a Smartlink support documentation.


Create a DoubleClick Campaign

  1. Log in to Kochava.
  2. Select the desired app.
  3. Select App Tools>Campaign Manager.
  4.  

    AppToolsCampaignManagerHD

     

  5. Click Add a Campaign.
  6. Enter a unique Campaign Name.
  7. Enter the Default Destination URL.
  8. Click Submit.

 

NOTE: The Destination URL is the resulting page an end user sees when an ad is clicked.

 

DoubleClickNewCampaignHD


Create a Segment

  1. Select Campaign Tools>Add a Segment.
  2.  

     

  3. Enter a Segment Name.
  4.  

    NOTE: The Segment Name should be easily identifiable within the associated campaign.

     

  5. Enter a Segment Description. (optional)
  6. Click Submit.

 

DoubleClickNewSegmentHD


Create a Tracker

  1. Click Segment Tools>Add a Tracker.
  2.  

     

  3. Enter the Tracker Name.
  4.  

    NOTE: When a Tracker is created, Kochava automatically generates a name for the Tracker. We recommend that you replace the Tracker name at this point with a clear name of your choosing.

     

  5. Select Tracker Type>Acquisition. (default setting)
  6. Select Select A Network>Doubleclick.
  7. Deeplink. (Not Required)
  8. Custom Parameters. (Not Required)
  9. Enter Pricing. (optional)
  10. Click URL. (Not Required)
  11. Click Save. (If no further trackers need to be created).
  12. Click Save & Add Another Tracker. (If additional trackers need to be created).

 

BEST PRACTICES: A Click URL will be generated, however Google DoubleClick is a SAN and the Click URL should not be used.

 


Create an Install Postback Configuration

  1. Select App Tools>Partner Configuration.
  2.  

    AppToolsPartnerConfigurationHD

     

  3. Click Add a Configuration.
  4. Select Network Partner>Doubleclick.
  5. Click Go.
  6.  

    DoubleClickChoosePartnerHD

     

  7. Select Install>Postback Tools>Edit.
  8. Enter the App Bundle ID.
  9.  

    NOTE: For Android the Bundle ID is easily located in the URL of the app on the Google Play store (id=com.packagename). For iOS, refer to our Locating the Apple Bundle ID support documentation.

     

  10. Enter the Advertiser ID.
  11. Enter the Activity Tag.
  12. Enter the Group Tag.
  13. Enter the Authorization Token.
  14. Select the Delivery Delay. (optional)
  15. Select the Retry Atempts. (optional)
  16. Click Save.

 

DoubleClickPostbackSettingsHD


Create a Post-Install Postback Configuration

  1. Select App Tools>Partner Configuration.
  2.  

    AppToolsPartnerConfigurationHD

     

  3. Click Add a Configuration.
  4. Select Network Partner>Doubleclick.
  5. Click Go.
  6.  

    DoubleClickChoosePartnerHD

     

  7. Locate the desired Post-Install Event and Click Edit Postback.
  8. Enter the App Bundle ID.
  9.  

    NOTE: For Android the Bundle ID is easily located in the URL of the app on the Google Play store (id=com.packagename). For iOS, refer to our Locating the Apple Bundle ID support documentation.

     

  10. Enter the Advertiser ID.
  11. Enter the Activity Tag.
  12. Enter the Group Tag.
  13. Enter the Authorization Token.
  14. Select the Delivery Delay. (optional)
  15. Select the Retry Attempts. (optional)
  16. Select the Delivery Method. (optional)
  17. Click Save.

 

DoubleClickPostInstallPostbackSettingsHD


DoubleClick Parameters

Kochava can send the following parameters to DoubleClick within an event postback. These values originate from the event dimensions via the SDK or S2S feed Kochava receives via your app.

 

DoubleClick
Parameter
Kochava Value
u1= event_name
u2= item_id
u3= item_name
u4= item_quantity
u5= items_in_basket
u6= item_added_from
u7= sum
u8= currency
u9= duration
u10= hours_played
u11= achievement_name
u12= level_name
u13= level_number
u14= referral_from
u15= sessions_played

 

NOTE: In order to view any of the above parameters within the DoubleClick dashboard, map the parameters within DoubleClick UI.

NOTE: For more information on post-install events, refer to our Post-Install Event Examples for best practices and practical examples.


Reengagement Configuration

The information within this section provides the steps necessary to establish a reengagment campaign.

 

NOTE: If visualizing results of your DoubleClick re-engagement efforts in Kochava is not desired, but you would like to configure event data to send to DoubleClick, follow the steps within the Create a Postback section below.

NOTE: Meta-data being sent to DoubleClick is required to be in a specific format which maps to “U” values within DoubleClick. Post-Install event examples have been detailed within our Post-Install Event Examples support document which maps the meta-data correctly to the “U” values within DoubleClick.

 

Create a Reengagement Segment:

  1. Locate the desired Campaign.
  2. Select Campaign Tools>Add a Segment.
  3. Enter a Segment Name.
  4. Enter a Segment Description. (optional)
  5. Click Submit.

 

Create a Reengagement Tracker:

  1. Select Segment Tools>Add a Tracker.
  2. Enter a Tracker Name.
  3. Select Tracker Type>Reengagement.
  4. Select a Network>Doubleclick.
  5. Select Destination URL Type>Custom. (default setting)
  6. Click URL. (Not Required)
  7. Add Reengagement Event(s).

 

NOTE: Reengagement events may be added by clicking on the “+” and removed by clicking “X“.

 

DoubleClickReengagementTrackerSettingsHD

 

Create a Postback Configuration:

  1. Click App Tools>Partner Configuration.
  2.  

    AppToolsPartnerConfigurationHD

     

  3. Select Doubleclick>Network Tools>Postbacks.
  4. Locate the desired event and Click Edit Postback.
  5. Enter the App Bundle.
  6. Enter the Advertiser ID.
  7. Enter the Activity Tag.
  8. Enter the Group Tag.
  9. Enter the Authorization Token.
  10. Select the Delivery Delay. (optional)
  11. Select the Retry Attempts. (optional)
  12. Select the Delivery Method. (optional)
  13. Click Save.

 

DoubleClickReengagementPostbackSettingsHD

 
 

Last Modified: May 17, 2017 at 1:21 pm