The following document defines the process for creating Google iOS campaigns for Google Display, Google Search and YouTube networks. The basic instructions for creating Google campaigns are the same, specific differences have been detailed where variations exist.

 

NOTE: Only setup one (1) Kochava tracker for mGDN and YouTube for your Google campaigns. Google’s integration segments specific campaigns, creatives and site IDs and passes that data back to Kochava.

 

NOTE: The Click URL output as part of the tracker set-up is used if you are either running a Google Search -iOS or you are running MGDN traffic within your Display campaigns.

 

NOTE: During the following setup process, it is required to have the corresponding Google AdWords account open in order to complete the tracking and postback procedures.

 

NOTE: Google is one of Kochava’s network partners which claims its own installs, this type of network is known as a SAN (Self Attributing Network). Google will always claim its own installs, with the exception of mobile web inventory or any inventory that does not have access to a device ID. This means that conversions claimed by Google may subsequently be attributed by Kochava to other networks. It is therefore expected for Kochava to show fewer installs than are shown in the Facebook system. It also means that Kochava does not impose the lookback window setup within Kochava on install claims, so the effective lookback window for post-impression and post-click installs will be the settings configured within the Google UI.

 

Data Needed Before Beginning Process:

  • Google AdWords account
  • App Bundle ID

 

Use Cases for Google Admob Campaign:

  • You would like to leverage the Google mGDN network for a user acquisition campaign
  • You would like to leverage the Google Search network for a user acquisition campaign
  • You would like to leverage the YouTube network for a user acquisition campaign

Create a Kochava Tracker

  1. Log in to Kochava.
  2. Select the desired app.
  3. Create a new Tracker. For more information about Trackers, refer to Create an Install Campaign.
  4. Select a Publisher:
    • Google AdMob – iOS.
    • Google Search – iOS (The corresponding Google Search tracking URL is the “tracking template” in AdWords.)
  5. Enter Custom Parameters. (optional)
  6. Enter Pricing. (optional)
  7. Copy and Retain the Click URL. (AdMob and Search only)
  8. Copy and Retain the Postback URL. (only required for AdMob and YouTube)
  9.  

    NOTE: The final URL is not required for tracking a Google campaign through Kochava, and should not be used.

     

  10. Click Submit.

 

googleiostrackersettingshd

A. Copy and Retain to enter as Google Tracking Template where available.
B. Copy and Retain


Create a Google AdWords Campaign

NOTE: The following instructions are to be executed within the Google AdWords UI.

 

  1. Click on the Campaigns main menu.
  2. Under the Campaigns Tab, select the Campaign drop down menu.
  3. Select a Network:
  4. a. Display Network only (AdMob)
    b. Search Network only (Google Search)
    c. Video (YouTube)

 

NOTE: Selecting a network other than one of the networks listed above will result in events not tracking properly.

 

googleiosadwordsselectcamapignhd

A. Select one of the following

 

NOTE: The Campaign settings are slightly different for AdMob, Google Search and YouTube networks. The following instructions have been separated into three sections for the individual networks.

 

Display Network only (AdMob) :

  1. Enter a valid name for the Google Campaign.
  2. Select Drive Action>Install your mobile app.
  3.  

    GoogleAdwordsDriveActionHD

     

  4. Select Mobile app>Select app dropdown menu and select Add a new app.
  5. a. Select Apple App Store.
    b. Enter the app name and Click Look up.

    i. Locate the desired app and Click Choose.

  6. Select any other desired campaign settings.
  7. Expand Advanced Settings>Campaign URL options (advanced).
  8. Paste the Tracking URL, copied from the Kochava UI (Click URL) into the Tracking template box.
  9. Click Test to verify the Tracking URL.
  10.  

     

  11. Click Save and continue.

 

Search Network only (Google Search):

  1. Enter a valid name for the Google Campaign.
  2. Select Mobile app installs.
  3. Select Mobile app>Select app dropdown menu and select Add a new app.
  4. a. Select Apple App Store.
    b. Enter the app name and Click Look up.

    i. Locate the desired app and Click Choose.

  5. Select any other desired campaign settings.
  6. Expand Advanced Settings>Campaign URL options (advanced).
  7. Paste the Tracking URL, copied from the Kochava UI (Click URL) into the Tracking template box.
  8. Click Test to verify the Tracking URL.
  9.  

     

  10. Click Save and continue.

 

Video (YouTube):

  1. Enter a valid name for the Google Campaign.
  2. Select Mobile app installs.
  3. Enter the app name into the Your mobile app look up text box.
  4. a. Select the Apple App Store tab.

  5. Select any other desired campaign settings.
  6. Click Save and continue.

 

googleadwordsyoutubeioshd

A. Enter Campaign Name
B. Enter App Name
C. Select the App


Create Google Conversion Action

NOTE: The following steps detail the creation of the initial install event within the Google UI, however the same steps can be used to create other events as needed.

 

  1. Select Tools>Conversions.
  2.  

    GoogleAdwordsToolsConversionsHD

     

  3. Click the Conversion.
  4. Click App>Select.
  5.  

    GoogleAdwordsConversionAppSelectHD

     

  6. An App conversions pop up box will appear.  Select First opens and in-app actions Select your mobile app platform>iOS>App installs (first-open), and Click Continue.
  7.  

    GoogleAdwordsAppConversionSettingsiOSHD

     

  8. Enter a valid Name for the Conversion.
  9. Enter the Value of each event.
  10. Select the Mobile app.
  11. Enter the Postback URL copied from the Kochava UI.
  12. Click Save and continue.
  13.  

    GoogleAdwordsConversionActionSettingsiOSHD

     

  14. Select Set up your tracking method>Set up your Server-to-Server conversion feed from an app analytics package to Adwords.
  15. Copy and retain the Conversion ID  and Conversion Label for use within the Kochava Postback Configuration.

 

GoogleAdwordsTrackingMethodsHD

A. Copy and Retain

 

NOTE: The Kochava Postback is only valid for Google iOS AdMob and YouTube configurations.


Create a Kochava Postback Configuration

  1. Log in to Kochava.
  2. Select App Tools>Partner Configuration.
  3.  

    AppToolsPartnerConfigurationHD

     

  4. Click New Configuration.
  5. Select Network Partner>Google – iOS.
  6. Click Go.
  7.  

    NOTE: For the AdMob, Google Search and YouTube networks the Google – iOS Network Configuration option should be used.

     

    GoogleAdWordsNetworkPartneriOSHD

     

  8. Click on Install>Postback Tools>Edit.
  9. Enter the Conversion ID and Conversion Label obtained during the Google Conversion setup.
  10. Enter the Bundle ID.
  11.  

    NOTE: Up to ten (10) Conversion IDs, Conversion Labels and Bundle IDs may be added for the Install event.

     

    NOTE: The Bundle ID must be obtained from the app developer, app manager or the Apple Store. Refer to Locating the Apple Bundle ID for more information.

     

  12. Adjust additional Postback settings as needed.
  13. Click Save.

 

GoogleiOSPostbackSettingsHD


Reengagement Configuration

The information within this section provides the steps necessary to establish a reengagment campaign.

 

NOTE: If a reengagement campaign does not need to be setup, but the data associated with post-install events needs to be sent to Google follow the steps within the Create a Postback Section below.

 

Create a Reengagement Segment:

  1. Locate the desired Campaign.
  2. Select Campaign Tools>Add a Segment.
  3. Enter a Segment Name.
  4. Enter a Segment Description. (optional)
  5. Click Submit.

 

Create a Reengagement Tracker:

 

NOTE: If multiple post-install events need to be tracked, individual trackers need to be created for each event. Repeat the following steps for each reengagement tracker setup.

 

  1. Select Segment Tools>Add a Tracker.
  2. Enter a Tracker Name.
  3. Select Tracker Type>Reengagement.
  4. Select a Network>Google – AdMob iOS.
  5. Select Destination URL Type>Custom. (default setting)
  6. Add Reengagement Event.
  7.  

    NOTE: Reengagement events may be added by clicking on the “+” and removed by clicking “X“.

     

  8. Copy and Retain the Postback URL.

 

GoogleAdwordsReengagementTrackerSettingsHD

 

Create a Google Conversion for Reengagement Action:

 

NOTE: The following instructions are to be executed within the Google AdWords UI. For further details and questions about Google AdWords, please contact a Google representative.

 

NOTE: For each reengagement event, an associated Google conversion needs to be setup. Repeat the following steps for each reengagement event setup within Kochava.

 

  1. Select Tools>Conversion.
  2.  

    GoogleAdwordsToolsConversionsHD

     

  3. Click + Conversion.
  4. Click App>Select.
  5.  

    GoogleAdwordsConversionAppSelectHD

     

  6. An App conversion pop up box will appear. Select First opens and in-app actions Select your mobile app platform>iOS>In-app actions.
  7. Click Continue.
  8.  

     

  9. Enter a valid Name for the Conversion.
  10. Enter the Value of each event.
  11. Select the Mobile app.
  12. Select the conversion Count.
  13. Select a Conversion window.
  14. Select the conversion Category.
  15. Select whether to Include in “Conversions”.
  16. Enter the Postback URL copied from the Kochava UI.
  17. Click Save and continue.
  18.  

    GoogleAdwordsReengagementConversionActionSettingsiOSHD

     

  19. Select Set up your tracking method>Set up your Server-to-Server conversion feed from an app analytics package to Adwords.
  20. Copy and retain the Conversion ID and Conversion Label for use within the Kochava Postback Configuration.

 

GoogleAdwordsTrackingMethodsHD

A. Copy and Retain

 

Create a Kochava Postback Configuration:

 

NOTE: For each reengagement event, an associated Kochava postback needs to be setup. Repeat the following steps for each event that is required to be posted back to Google.

 

  1. Click App Tools>Partner Configuration.
  2.  

    AppToolsPartnerConfigurationHD

     

  3. Select Google – iOS>Network Tools>Postbacks.
  4. Locate the desired event and Click Edit Postback.
  5. Enter the Conversion ID.
  6. Enter the Conversion Label.
  7. Enter the Bundle ID.
  8. Select the Delivery Delay.
  9. Select the number of Retry Attempts.
  10. Select the Delivery Method.
  11. Click Save.

 

GoogleiOSReengagementPostbackHD

 
 

Last Modified: Feb 2, 2017 at 5:32 pm