Monthly Active User (MAU) is a key performance indicator often used by online games, mobile apps and social networking sites. MAU is calculated by counting the number of unique users for a 30-day period.
- Kochava Support
- Create and Manage Apps
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- iOS – SDK Integration
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- 10-Minute Guide to Your 1st Campaign
- Create an Install Campaign
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- Create a View-Through Attribution Campaign
- Create a Kochava-Certified Postback
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- Post-Install Event Creation and Configuration
- Tracker Override Settings
- Create a Facebook Campaign
- Create a FMP Reengagement Campaign
- Facebook FMP Naming Conventions
- Create a Roku Campaign
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- Google Ads
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- Google Marketing Platform – DV360 & CM360
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- Create an Apple Search Ads Campaign
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- Traffic Verifier®
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- Create a Private Network
- Default Reconciliation Settings
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- Analytics, Reports & API
- Analytics Overview
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- API v1.4 – Call Structure
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- API v1.4 – Requesting and Scheduling Reports
- Create and Manage API Key
- App Management API
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- Reference Information
- Integrate with Kochava
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- Attribution Overview
- Kochava Media Index
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- Postback Configuration: Recent Install Feed
- Post-Install Event Examples
- Traffic Import Tool
- Locating an App GUID
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- Deep Linking
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- Users Overview
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- Roles Overview
- Glossary
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- Geographic Outliers
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- High Click Volume IP Addresses
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