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UI (User Interface)

The means by which the user and a computer system interact, in particular the use of input devices and software.

A particular individual end user of a site or app.

A UTM code is a simple code that you can attach to a custom URL in order to track a source, medium, and campaign name.

A universally unique identifier is an identifier standard used in software construction. A UUID is simply a 128-bit value. The meaning of each bit is defined by any of several variants.

A virtual network within the Kochava system that relies upon Kochava fingerprinting logic for reconciliation and attribution.

Windows Advertising Identifier