Aggregate number of influencers per single conversion.
The sum of install costs.
Total number of installs.
Interstitials are full-screen ads that block out the app’s other content. Interstitials often freeze on the screen for a select number of seconds until a “x” out button presents itself.
Also referred to as Kochava to Kochava. This is an internal relationship set up within Kochava so that Kochava clients can act as traffic supply and demand parties.
A business metric used to evaluate factors that are crucial to the success of an organization. KPIs differ per organization; business KPIs may be net revenue or a customer loyalty metric, while government might consider unemployment rates.
The resulting page an end user sees when they click on an ad.
A prediction of the net profit attributed to the entire future relationship with a customer.
Monthly Active User (MAU) is a key performance indicator often used by online games, mobile apps and social networking sites. MAU is calculated by counting the number of unique users for a 30-day period.