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Influencers Per Conversion

Aggregate number of influencers per single conversion.

The sum of install costs.

Total number of installs.

Interstitials are full-screen ads that block out the app’s other content. Interstitials often freeze on the screen for a select number of seconds until a “x” out button presents itself.

A lightweight data-interchange format. It is easy for humans to read and write. It is easy for machines to parse and generate. It is based on a subset of the JavaScript Programming Language, Standard ECMA-262 3rd Edition – December 1999.

Also referred to as Kochava to Kochava. This is an internal relationship set up within Kochava so that Kochava clients can act as traffic supply and demand parties.

A business metric used to evaluate factors that are crucial to the success of an organization. KPIs differ per organization; business KPIs may be net revenue or a customer loyalty metric, while government might consider unemployment rates.

The resulting page an end user sees when they click on an ad.

A prediction of the net profit attributed to the entire future relationship with a customer.

Monthly Active User (MAU) is a key performance indicator often used by online games, mobile apps and social networking sites. MAU is calculated by counting the number of unique users for a 30-day period.