Cryptographic hash function producing a 128-bit hash value, typically expressed in a text format as a 32 digit hexadecimal number.
The inventory of mobile websites which serve Google ads are described as the mobile Google Display Network (mGDN)
Any internet site tailored for mobile and accessed from a mobile device.
The mean time it takes a user to perform an action on the installed app.
Mean time between click and install.
A report that identifies the networks which influenced the installation of an app within campaigns.
Content Provider that distribute streaming media as a standalone product directly to viewers over the internet, bypassing telecommunications, multi-channel television, and broadcasting television platforms that traditionally act as a controller or distributor of such content.
Also called ‘pixel fire’ or ‘callback’. A string of information that is sent to a network’s specific URL that contains information about the conversion pertinent to the network.
Also called ‘pixel fire’ or ‘callback’. A string of information that is sent to a network’s specific URL that contains information about the post-install event pertinent to the network.
A feature allowing for bulk management and editing of campaigns.