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MD5 (Message-Digest Algorithm)

Cryptographic hash function producing a 128-bit hash value, typically expressed in a text format as a 32 digit hexadecimal number.

The inventory of mobile websites which serve Google ads are described as the mobile Google Display Network (mGDN)

Any internet site tailored for mobile and accessed from a mobile device.

The mean time it takes a user to perform an action on the installed app.

Mean time between click and install.

A report that identifies the networks which influenced the installation of an app within campaigns.

Content Provider that distribute streaming media as a standalone product directly to viewers over the internet, bypassing telecommunications, multi-channel television, and broadcasting television platforms that traditionally act as a controller or distributor of such content.

Also called ‘pixel fire’ or ‘callback’. A string of information that is sent to a network’s specific URL that contains information about the conversion pertinent to the network.

Also called ‘pixel fire’ or ‘callback’. A string of information that is sent to a network’s specific URL that contains information about the post-install event pertinent to the network.

A feature allowing for bulk management and editing of campaigns.