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Any person or company that publishes content via a site, app or blog.

Occurs when a mobile browser or app requests an ad from the ad server.

Total revenue received via in app purchase type event(s). Measured in USD.

Total revenue divided by total number of users (installs). Measured in USD.

Ratio of money gained or lost on an investment relative to the amount of money invested.

Ratio of money gained or lost on an investment relative to the amount of money invested.

Buying and selling of ad impressions on an online auction marketplace (or ad exchange) in real time. Online publishers auction off their ad inventory at an individual impression level in real time via an ad exchange supply side platform or SSP. Advertisers use the ad exchange Demand Side Platform or DSP in order to bid in real time per impression. Advertisers or media buyers can target based on content that the user is looking at or behaviors that they have exhibited online. Real Time Bidding allows them to decide in real time the value of an ad impression and decide whether or not to bid for that impression. Real Time Bidding lets advertisers target audiences by individual impressions, and publishers receive higher yields for impressions.

Self-attributing networks (SANs) are Super Publishers which perform attribution on their traffic independently and notify Kochava of which installs they have claimed.

Within Kochava matched installs reports, SAN claims are noted to indicate the context of the claim. Examples of SANs are Facebook, Google and Twitter.

Code package that allows easily ad integration into apps. See available SDKs here.

Is the process of affecting the visibility of a website or a web page in a search engine’s unpaid results—often referred to as “natural,” “organic,” or “earned” results.