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SKAdNetwork Advertiser Postback

Feature Summary: Beginning with iOS15, Apple supports sending copies of winning SKAdNetwork postback to Kochava in addition to ad networks. When Kochava receives the postback, validation can occur for postback integrity as well as the conversion value. Kochava can also forward that postback to a designated endpoint.

 

Benefits of Sending Kochava Postback Copies:

  • Having all postbacks in one location.
  • Access to redownload data.
  • Helps provide insight into the channels who aggregate or model the SKAd data they send Kochava.
  • View publisher app data.
  • View engagement type.

Configure App to Send Postback copies to Kochava

  1. Configure postback copies as described here: Configuring an advertised app | Apple Developer Documentation.
  2. Enter the Kochava endpoint URL as the NSAdvertisingAttributionReportEndpoint key: advertiser.adsmeasurement.com/v1/skad/postback/advertiser.

 
 

Last Modified: Jul 19, 2023 at 3:34 pm