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Audience Builder


The Kochava Audience Builder provides the ability to create audience segments. Each audience segment can be refined by a variety of metrics such as geography, demographics, points of interest, app usage and web usage. As metrics are refined, the number of estimated devices within the audience segment is updated providing an idea of the audience size that can be reached.


Kochava Collective Interface

  1. Log in to Kochava.
  2. Click Kochava Collective.
  3.  

     

    NOTE: By default, the Kochava Collective Overview UI (User Interface) is loaded.

     

  4. Select Audience Builder.
  5.  


Audience General Settings

  1. Enter a unique Audience Name.
  2. Select the Region:
    • North America
    • Europe
    • APAC
  3.  

    NOTE: Depending on the privacy laws within the regions, selecting one region may exclude another region. For more information, contact your account management team.

    NOTE: To save an audience, the estimated size of the audience segment must be between 10K and 20M devices. As filters are added or removed the estimated device count will automatically update.

    NOTE: Filters with settings selected are indicated with a green border.

    NOTE: Once the filter has been added, all of the settings may be removed by Clicking on the “-“ button. If individual settings within a filter need to be removed, Click the “+” button and remove the individual setting.

     


Activation Partners Settings

Select the partner(s) which this audience segment will be activated with:

  1. Expand the Activation Partners menu.
  2. Select the partners to activate the audience segment with:
    • Adelphic
    • AOL-One
    • Applovin
    • Bidswitch
    • Drawbridge
    • Facebook
    • SnapChat
    • The Trade Desk
    • Twitter
    • Yahoo-Gemini
  3.  

    NOTE: Depending on the partner(s) selected filter options and audience segments submitted by other partners may not be available.

     

    NOTE: If no partner is selected, all partners will be included.

     

  4. Click Done.
  5.  


Geography Settings

Select the geographic locations from which the targeted devices originated:

  1. Type the desired Country/State/City in the search box.
  2. Select the desired Country/State/City.
  3. Select to Include or Exclude the selected locations.
  4. Individual locations may be removed from the filter by Clicking “x”.
  5. Click Done.
  6.  

    A. Type part or all of the region which is to be included/excluded.
    B. Click “x” to remove.


Demographics Settings

NOTE: Data is not available for this filter. As data becomes available, the options within this filter will become accessible.


Interest and Behaviors Settings

NOTE: Data is not available for this filter. As data becomes available, the options within this filter will become accessible.


Points of Interest Settings

NOTE: Data is not available for this filter. As data becomes available, the options within this filter will become accessible.


App Usage Settings

Select the app categories or the specific apps which the user segment utilized. Selections within this category can be either inclusive or exclusive, as well as selecting the engagement type and recency. Apps can be searched by keyword, platform or category.

  1. Type part or all of an App Usage Filter, suggested filters will be loaded. Click on the desired filter to add the filter to the list.
  2. Select an App Platform.
  3. Select an App Category.
  4. Select Include or Exclude.
  5.  

    NOTE: Selecting the Include option will filter the user segment based on the app being downloaded onto the user device. Selecting the Exclude option will filter the user segment based on the app not being downloaded onto the user device.

     

  6. Select the Engagement Type:
    • Install
    • Purchase
    • Session
    • Purchase Intent
  7. Select the Recency:
    • 7 Days
    • 14 Days
    • 30 Days
    • 60 Days
    • 90 Days
    • 180 Days
    • 365 Days
    • All Time
  8. Individual categories may be removed from the filter by Clicking “x”.
  9. Click Done.
  10.  

    A. Type part of all of a Usage Filter.
    B. Click “x” to remove.


Web Usage Settings

NOTE: Data is not available for this filter. As data becomes available, the options within this filter will become accessible.


Device Settings

The Device filter enables the selection of specific types of devices based on a variety of metrics.

  1. Select Hardware Type:
    • Mobile Phone
    • Tablet
    • Media Player
    • Set Top Box
    • Games Console
    • TV
  2. Select Device Language:
    • English
    • Spanish
    • Portuguese
    • Persian
    • Russian
    • Arabic
    • Indonesian
    • German
    • French
    • Chinese
    • Italian
    • Polish
    • Korean
    • Japanese
    • Turkish
    • Flemish
    • Thai
    • Malay
    • Vietnamese
    • Czech
    • Romanian
    • Hungarian
    • Norwegian Bokmayl
    • Hebrew
    • Swedish
    • Urdu
    • Lithuanian
    • Serbian
    • Catalan
    • Finnish
    • Danish
    • Kanuri
  3. Select Make and Model.
  4. Select OS and Version.
  5.  


CRM Settings

NOTE: Data is not available for this filter. As data becomes available, the options within this filter will become accessible.


Suppression Settings

The Suppression filter allows the removal of specific apps and audience filter from the new audience segment.

  1. Select Suppress My Apps, using the search box locate the desired app(s).
  2. Select Suppress My Audiences, using the search box locate the desired previously saved audience filter(s).
  3.  


Audience Size Settings

The Audience Size filter provides the ability to set a maximum audience size.

  1. Enter a Max Audience Size.
  2. Click Done.
  3.  

    NOTE: The minimum audience size is already set to 10K.

     

    A. Set an maximum audience size of up to 20 Million. The minimum audience size is pre-set to 10 Thousand.

 
 

Last Modified: Jul 31, 2017 at 4:07 pm