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Audience Builder


The Kochava Audience Builder provides the ability to create audience segments. Each audience segment can be refined by a variety of metrics such as geography, demographics, points of interest, app usage and web usage. As metrics are refined, the number of estimated devices within the audience segment is updated providing an idea of the audience size that can be reached.


Kochava Collective Interface

  1. Log in to Kochava.
  2. Click Kochava Apps>Collective.
  3.  

     

    NOTE: By default, the Kochava Collective Overview UI (User Interface) is loaded.

     

  4. Select Audience Builder.
  5.  


Audience General Settings

The Audience Builder page graphically displays the audience categories in real-time, including the estimated volume of devices in the audience segment.

  1. Enter a unique Audience Name.
  2. NOTE: To save an audience, the estimated size of the audience segment must be between 10K and 50M devices. As filters are added or removed the estimated device count will automatically update.

    NOTE: Filters with settings selected are indicated with a green border.

AND logic is used in-between filters, and devices must comply with every filter criteria. OR logic is used within a filter, and devices must comply with at least one of the selections to be included in the audience.

 

Example 1:

If United States is selected in the Geography filter, and Games>Puzzle is selected in the Apps on Device filter, the audience segment will be including users that are in the United States AND have a Games>Puzzle app on their device.

 

Example 2:

If United States and Canada are selected in the Geography filter, and Games>Puzzle is selected in the Apps on Device filter, the audience segment will be including users that are in the United States OR Canada AND have a Games>Puzzle app on their device.

 

Once a filter has been added, some filters will allow you to remove all filter settings at once by Clicking on the “-“ button. If individual settings within a filter need to be removed, Click the “+” button to expand the filter, then remove the individual setting. Other filter settings can be removed individually by clicking the “x” to the right of the selected values.

 


Source Settings

Select the specific source from which the audience segment will be built:

  1. Type part of all of Source Filter, suggested filters will be loaded. Click on the desired filter to add the filter to the list.
  2. Individual sources may be removed from the filter by Clicking “x”.
  3. Click Done.
  4.  

    A. Type part of all of the source which to build the audience segment from.
    B. Click “x” to remove.


Device Recency Settings

The Recency filter will allow users to filter by devices that have been active within a certain recency.

  1. Expand the Device Recency menu by clicking the arrow on the right side of the filter.
  2. Select the recency time frame in which users have been active.
  3.  


Activation Partners Settings

Select the partner(s) which this audience segment will be activated with:

  1. Expand the Activation Partners menu.
  2. Select the partner(s) to activate the audience segment with:
    • AARKI
    • Adcolony
    • Addictive Mobility
    • Adelphic
    • Adikteev
    • Adsquare
    • Amobee
    • AOL-One
    • Applovin
    • Appnexus
    • Appnique
    • Berlin
    • Bidswitch
    • Bucksense
    • Clearpier
    • Collective Appgraph
    • DCMN
    • Doubleclick Bid Manager
    • Emodo
    • Emodo SSP
    • Facebook
    • Fiksu
    • Groundtruth
    • Inmobi
    • Ironsource
    • Kochava
    • Loopme
    • Mediamath
    • Mediasmart
    • Mobsta
    • Mobupps
    • Moloco
    • Motive Interactive
    • Smadex
    • SnapChat
    • Tapjoy
    • The Trade Desk
    • Thinknear
    • Tubemogul
    • Twitter
    • Verve
    • Yahoo-Gemini

     

    NOTE: Depending on the partner(s) selected filter options and audience segments submitted by other partners may not be available.

    NOTE: If no partner is selected, all partners will be included.

     

  3. Click Done.
  4.  


Geography Settings

NOTE: In accordance with General Data Protection Regulations (GDPR) locations within the European Union are not available.

Select the desired geographic locations:

  1. Type the desired Country/State/City/DMA in the search box.
  2. Select the desired Country/State/City/DMA.
  3. Select to Include or Exclude the selected locations.
  4. Individual locations may be removed from the filter by Clicking “x”.
  5. Select the Recency:
    1. 7 Days
    2. 14 Days
    3. 30 Days
    4. 60 Days
    5. 90 Days
    6. 180 Days
    7. 365 Days
    8. All Time (default)
  6. Click Done.
  7.  

    A. Type part or all of the region which is to be included/excluded.
    B. Click “x” to remove.


Demographics Settings

NOTE: Demographic filters can be removed by click “-“ on the Demographic filter needing to be removed.

Age:

Select to Include or Exclude:

  • 18-25
  • 26-35
  • 36-45
  • 46-55
  • 56-65
  • 66-80
  • >80
  •  

    A. Select the desired ages to include or exclude.

 

Gender:

Select to Include or Exclude:

  • Female
  • Male
  • Other
  •  

    A. Select the desired gender to include or exclude.

 

Primary Language:

Select to Include or Exclude:

  • Chinese
  • English
  • French
  • German
  • Italian
  • Japanese
  • Spanish
  •  

    A. Select the desired language to include or exclude.


Interests and Behaviors Settings

Select the interest and behavior category you are wanting to target.

  1. Type the desired Interest and Behavior category in the search box or Click Browse Categories to see all available categories.
  2. Select the desired Interest and Behavior.
  3. Select to Include or Exclude the selected interest or behavior.
  4. Individual interests and behaviors may be removed from the filter by Clicking “x”.
  5. Click Done.
  6.  

    A. Type part of all of the interest and behavior which is the be included/excluded.
    B. Click “x” to remove.

    A. Click the Interest/Behavior arrow to view the subcategories.
    B. Select the desired subcategories


Points of Interest Settings

Select the point of interest(s) categories or locations you are wanting to target.

  1. Type the desired Point of Interest (POI) in the search box, or Click Browse Categories to see all available categories.
  2. Select the desired Point of Interest.
  3. Select to Include or Exclude the selected POI.
  4. Select the Recency
    • 7 Days
    • 14 Days
    • 30 Days
    • 60 Days
    • 90 Days
    • 180 Days
    • 365 Days
    • All Time (default)
  5. Individual points of interest may be removed from the filter by Clicking “x”.
  6. Click Done.
  7.  

    A. Type part or all of the point of interest which is to be included/excluded.
    B. Click “x” to remove.

    A. Click the Point of Interest arrow to view the subcategories.
    B. Select the desired subcategories.


Apps on Device Settings

Select the app categories or the specific apps which the user segment has installed on their device. Selections within this category can be either inclusive or exclusive and will apply to each app selected in the filter. Apps can be searched by keyword and filtered by platform and/or category.

  1. Type part or all of an App Name or App Category, suggested filters will be loaded. Click on the desired app filter to add the filter to the list.
  2. Select an app Platform.
  3. Select an app Category.
  4. Select Include or Exclude.
  5.  

    NOTE: Selecting the Include option will filter the user segment based on the app being downloaded onto the user device. Selecting the Exclude option will filter the user segment to remove users that have that app downloaded on their device.

     

  6. Individual categories may be removed from the filter by Clicking “x”.
  7. Click Done.
  8.  

    A. Type part of all of Apps on Device Filter.
    B. Click “x” to remove.


App Usage Settings

Select the app categories which the user segment has engaged with on their device. The categories available in this filter will be the app categories defined by iTunes App Store and Google Play. Selections within this category can be either inclusive or exclusive. The Recency filter will allow you to select a time frame in which the users engaged in the selected event\.

  1. Type part or all of the App Category, suggested filters will be loaded. Click on the desired filter to add the filter to the list.
  2. Select Include or Exclude.
  3. Select the Engagement Type:
    • Install
    • Session
    • Engagement
    • Purchase Intent
    • Purchase
  4. Select the desired Recency:
    • 7 Days
    • 14 Days
    • 30 Days
    • 60 Days
    • 90 Days
    • 180 Days
    • 365 Days
    • All Time (default)
  5. Individual categories may be removed from the filter by Clicking “x”.
  6. Click Done.
  7.  

    A. Type part of all of a Usage Filter.
    B. Click “x” to remove.


Device Settings

The Device filter enables the selection of specific types of devices based on a variety of metrics. For each device filter, Clicking “+” will add a filter and Clicking “-“ will remove the filter.

  1. Select Hardware Type:
    • Mobile Phone
    • Tablet
    • Media Player
    • Set Top Box
    • TV
    • Games Console
    • Payment Terminal
    • Wristwatch
  2. Select Device Language:
    • Adangme
    • Afrikaans
    • Ainu
    • Albanian
    • Arabic
    • Armenian
    • Assamese
    • Asus
    • Automatic-US
    • Azerbaijani
    • Bangla
    • Basque
    • Belarusian
    • Bosnian
    • Bulgarian
    • Burmese
    • Catalan
    • Central Khmer
    • Chinese
    • Croatian
    • Czech
    • Danish
    • Dutch
    • English
    • Estonian
    • Farsi
    • Filipino
    • Finnish
    • Flemish
    • French
    • Galician
    • Ganda
    • Georgian
    • German
    • Greek
    • Gujarati
    • Hebrew
    • Hindi
    • Honorhry
    • Honorjsn
    • Honorkiw
    • Honorpra
    • Hungarian
    • Indonesian
    • Irish
    • Italian
    • Japanese
    • Kannada
    • Kazakh
    • Khmer
    • Korean
    • Lao
    • Latvian
    • Macedonian
    • Malay
    • Malayalam
    • Marathi
    • Mongolian
    • Native
    • Nepali
    • Northern Sami
    • Norwegian Bokmal
    • Occitan
    • Odia
    • Oplus
    • Oriya
    • Ossetian
    • Persian
    • Polish
    • Portuguese
    • Provencal, Old (to 1500)
    • Punjabi
    • Release
    • Romanian
    • Romansh
    • Russian
    • Samoan
    • Samsung
    • Sanskrit
    • Serbian
    • Sichuan Yi
    • Sinhala
    • Slovak
    • Slovenian
    • Spanish
    • Stellar
    • Swedish
    • Tagalog
    • Tamil
    • Tartar
    • Telugu
    • Thai
    • Tibetan
    • Tonga
    • Turkish
    • Ukrainian
    • Urdu
    • Uzbek
    • Vietnamese
  3. Select the Make and Model.
  4. Select the OS and Version.
  5. Select the Carrier Name.
  6.  


Suppress Settings

The Suppression filter allows the removal of specific apps and audience filter from the new audience segment.

NOTE: Suppress My Audiences will allow you to suppress users from any audience saved to your Audience Manager, including Custom audiences, Uploaded audiences, Prepackaged audiences, Extended audiences, and Lookalike audiences.

  1. Select Suppress My Apps, using the search box locate the desired app(s).
  2. Select Suppress My Audiences, using the search box locate the desired previously saved audience filter(s).
  3.  

     

    NOTE: Suppress My Apps filter allows Kochava Measurement clients to suppress existing users from their apps. If you do not have a measurement account within Kochava, only Suppress My Audience will be available.


Audience Size Settings

The Audience Size filter provides the ability to set a maximum audience size.

  1. Enter a Max Audience Size.
  2. Click Done.
  3.  

    NOTE: The minimum audience size is already set to 10K.

     

    A. Set an maximum audience size of up to 50 Million. The minimum audience size is pre-set to 10 Thousand.

 
 

Last Modified: Mar 7, 2019 at 10:35 am