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Audience Manager


The Audience Manger is powerful tool enabling the viewing, organization, exploration of segment status and activation of audience segments. Additionally, custom lookalike audiences can be generated from any of the segments in Audience Manager.

The Audience Manager is divided into three main sections. The search tools to locate specific audience segments. The audience segment section displays all of the audience segments that have been user created, activated, archived and the segments that are currently in process. And the third section is the detail section which provides an in-depth look into any highlighted audience segments.


Kochava Collective Interface

  1. Log in to Kochava.
  2. Click Kochava Collective.
  3.  

     

    NOTE: By default, the Kochava Collective Overview UI (User Interface) is loaded.

     

  4. Select Audience Manager.
  5.  


Audience Segment Search Tools

Audience Segments can be searched for by the use of any of the following:

  • Search By Name – Type part of or the entire name to locate a specific audience segment.
  • Sort – Audience segments can be organized by:
    • Name
    • Date
    • Device Count
    • Relevance
  • Type – Audience segments can be organized by:
    • Custom
    • Lookalike
    • Prepackaged
    • Upload
  • Status – Audience segments can be grouped by their current condition:
    • Archived
    • Processing
    • Activated
    • Ready
    • Failed

 


Audience Segment Section

The Audience Segment Section contains all of the audience segments that have been sent to the Audience Manager, activated with a partner or imported. An Audience Tools menu is provided to perform various tasks.

 

Audience Tools:

  • Activate with Partner – Activate the selected audience segment with a partner (e.g., Facebook, Snapchat).
  • Rename – Update the user defined name of the audience segment.
  • Generate Lookalike – Create an audience segment with a partner which mirrors the selected audience segment.
  • Delete – Remove the selected audience segment from the Audience Manager.

 

 

Audience Segment Detail Section:

Once an Audience Segment has been selected the details of that segment will be displayed. The general information about the segment, as well as the number of devices within the segment will be shown. Depending on the status of the segment, an option will be present allowing the user to activate, archive or delete the segment. An Audience Tools menu is also present which matches the menu present within the Audience Segment section.

 

A. Selected Audience Segment
B. Audience Segment Details


Importing an Audience Segment

Personal lists of devices may be used within the Kochava Collective for suppression, retargeting or creating a lookalike audience within one of our partners.

  1. Click Import an Audience.
  2. Enter an Audience Name.
  3. Select an Import Method:
    • Upload a File
    • Import from URL
  4. Click Import Audience

 

NOTE: The default file format is a CSV file with 2 columns, device id/device type with no headers.

 
 

Last Modified: Aug 1, 2017 at 8:24 am