Macro Overview

The following is a list of supported Macros which may be used to Create a Custom Postback within Kochava.

 

NOTE: Mouse-over a macro to view a sample value.


Macro Function Install Event
{event_name} Name set for registered event, will be “_install” for installs.
{event_value} Numerical data provided with event (if present).
{event_timestamp} Datetime of event.
{device_ip} IP address of device on which event was performed.
{device_ua} User Agent of the device on which the event was performed.
{idfa} IDFA of the device on which the event was performed.
{adid} ADID of the device on which the event was performed.
{android_id} Android ID of the device on which the event was performed.
{mac} MAC address of the device on which the event was performed.
{imei} IMEI of the device on which the event was performed.
{odin} ODIN of the device on which the event was performed.
{kochava_id} Kochava Device ID of the device on which the event was performed.
{network_name} Name of the network responsible for the event conversion.
{campaign_id} ID of the campaign responsible for the event conversion.
{campaign_name} Name of the campaign responsible for the event conversion.
{tracker_name} Name of the Kochava tracker responsible for the event conversion.
{tracker_id} ID of the Kochava tracker responsible for the event conversion.
{site_id} Value received in site_id field, as received on the click.
{creative_id} Value received in creative_id field, as received on the click.
{attribution_time} Time that the attribution occurred.
{app_limit_track} The limit_tracking flag, as set by the developer within the app.
{device_limit_track} The limit_tracking flag as set by the user within the OS of their device.
{matched_by} Type of device identifier by which the event was attributed.
{click_id} ID of the click within Kochava.
{city} The city in which the event occurred.
{country} The ISO 3166-1 country code from which the event occurred.
{device_ver} The version number of the device.
{device_type} The type of device that triggered the event.
{device_model} The model of device that triggered the event.
{hours_played} Optional event attribute key.
{achievement_name} Optional event attribute key.
{sessions_played} Optional event attribute key.
{item_name} Optional event attribute key.
{item_quantity} Optional event attribute key.
{items_in_basket} Optional event attribute key.
{item_added_from} Optional event attribute key.
{currency} Optional event attribute key.
{duration} Optional event attribute key.
{level_name} Optional event attribute key.
{level_number} Optional event attribute key.
{referral_from} Optional event attribute key.

 
 

Last Modified: Oct 9, 2017 at 2:06 pm