Macro Overview

The following is a list of supported Macros which may be used to Create a Custom Postback within Kochava.


Macro Function
{event_name} Name set for registered event.
{event_data} Data provided with registered event.
{event_value} Numerical data provided with event (if present).
{event_timestamp} Unix time stamp of the event.
{device_ip} IP address of device on which event was performed.
{device_ua} User Agent of the device on which the event was performed.
{idfa} IDFA of the device on which the event was performed.
{adid} ADID of the device on which the event was performed.
{android_id} Android ID of the device on which the event was performed.
{mac} MAC address of the device on which the event was performed.
{imei} IMEI of the device on which the event was performed.
{odin} ODIN of the device on which the event was performed.
{kochava_id} Kochava Device ID of the device on which the event was performed.
{network_name} Name of the network responsible for the event conversion.
{campaign_id} ID of the campaign responsible for the event conversion.
{campaign_name} Name of the campaign responsible for the event conversion.
{tracker_name} Name of the Kochava tracker responsible for the event conversion.
{tracker_id} ID of the Kochava tracker responsible for the event conversion.
{site_id} Value received in site_id field, as received on the click.
{creative_id} Value received in creative_id field, as received on the click.
{attribution_time} Time that the attribution occurred.
{app_limit_track} The limit_tracking flag, as set by the developer within the app.
{device_limit_track} The limit_tracking flag as set by the user within the operating system of their device.
{matched_by} Type of device identifier by which the event was attributed.
{click_id} ID of the click within Kochava.

 
 

Last Modified: Dec 7, 2016 at 11:26 am