The Analytics Overview page provides a visualization of the Users, Events, Revenue, and New Installs associated with a specific app. The page is divided into two main sections. The first illustrates the Users and Events; the second section illustrates New Installs by Network, Device Type and Device Version. Both sections are interactive displays allowing users to quickly and effectively navigate visually through the data.

Analytics Interface

Log in to Kochava.
Select the desired Account and App.
Select Analytics > Overview.

NOTE: By default, the Analytics Overview Interface is loaded.

Analytics Page Tools

For more information on the tools available for this Analytics page, such as the date field, exporting device IDs, sharing the page and applying cohorts and filters, refer to our Analytics Page Tools support documentation.

Filters:

Filters

Filters can be used to further refine, organize and visualize the displayed data in a method that is most beneficial. Multiple filters can be added and saved for later use.

Click Add Filter.

Added filters may be inclusive or exclusive. Select from the following filters categories:

App — Based on the available apps within account.
Campaign — Based on campaign naming conventions.
Device — Based on user agent.
Events — Based on Standard or Custom events.
Location — Based on IP address.
Attribution — Based on attributed installs and campaign attribution settings.
Agency — Based on the available apps within the agency account.
Traffic Verification — Based on Traffic success or failure.

Once the filter category has been selected, one or more values may be added per filter. Filters can be saved and reapplied within any of the Analytics pages.

Select the Filter drop-down menu, Select desired Filter.
Add desired values.
Click “X” to remove Filter.

A. Filters
B. Click “+” to add metric
C. Click “X” to remove metric
D. Click “X” to remove Filter and associated Metric(s)

Save App Filters —

Click the “X” to remove a value.
Click “+” to add a value.
Click Save View.

Selecting a Saved Filter —

Select the Saved States drop-down box.
Select the desired Filter Set.

A. Select the desired Filter Set

Deleting Filter Sets:

When saved Filter Sets are no longer needed, they can be deleted.

WARNING: Analytics filters are also used to generate dynamic Audience Export reports, if a filter that is used to create an Audience Export report is deleted an error will be generated when the report is pulled. Before deleting a filter, verify that the filter is not used to pull a report.

Select the Saved States drop-down box.
Select the desired Filter Set.
Click “X” to remove.
Click Proceed.

A. Click “X” to remove

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Analytics Overview Chart

The Analytics Overview chart is a representation of User Activity, Event Volume and Revenue associated to the app within the specified date range.

NOTE: When leveraging Cross App functionality User Activity, Event Volume and Revenue data for all apps within the App Name filter will be displayed. For more information about adding apps using the filter feature, refer to our Analytics Page Tools support documentation.

Users:

Displays New Users (the number of users who installed the app during the specified time range) and Total Users (the count of all distinct users who performed an event during the specified time period). Each of the sections may be selected to display within the graph and is represented by the blue line.

Event Volume:

Displays the Per User events and the Total number of events that occurred during the selected date range. Either of the sections may be selected to be displayed within the chart, and is represented by the green line.

Revenue:

Displays the Per User amounts and the Total amount purchased within the selected date range. Either of the sections may be selected to display within the chart and are represented by the yellow line.

A. New: Users initial install within time frame. Total: All users performing an event within time frame.
B. Per User: Average number of events per user within time frame. Total: All events within time frame.
C. Per User: Average amount spent per user within time frame. Total: All revenue within time frame.

The Analytics Overview chart displays data associated with selections within the Users, Event Volume and Revenue categories; the graphical representation of the data updates in response to alternate selections within the Users, Event Volume and Revenue categories.

Each category (Users, Event Volume and Revenue) is represented on the interactive chart by a vertical axis which is color coded for easy identification. The horizontal axis represents the date range selected, and all totals are cumulative along the duration of the date range.

A. Horizontal Axis displaying time frame
B. Event Volume vertical axis
C. Users vertical axis
D. Revenue vertical axis

Mousing over any part of the interactive chart will display the corresponding data for each category (Users, Event Volume and Revenue) for the corresponding date within the time frame. Moving the mouse along the horizontal axis will display the data for any of the dates within the selected time frame.

A. Current Highlighted Date
B. Users, Event Volume, and Revenue data for highlighted date

Changing the selections within the Users, Event Volume and Revenue categories will update any corresponding mouseover data within the interactive chart.

A. Mouseover data is updated to reflect the changed Users, Event Volume and Revenue selections

While mousing over the interactive chart Click, Hold and Drag to refine the date range.

A. Click, hold and drag to expand a date range

Click – to return to the full date range.

A. Refined date range

Downloading the Analytics Overview Chart Data

The data displayed within the Analytics Overview chart can be downloaded in the following formats:

Download Graphically:

Click the Download Button > Select Image > Select a file format:

Download Data:

Click the Download Button > Select Data > Select a file format.

CSV
XLSX

NOTE: When downloading a CSV, the daily numbers are distinct users for that day (ActiveUsers column), thus that column is not able to be summed given that the total is the count of distinct users in that app for the entire date range.

NOTE: If no events are being tracked in the app, but Kochava is receiving installs or new users for the time range, the Active Users can be 0 or negative because of the estimation formula in DRUID.

Print Data:

Click the Download Button > Select Print.

New Installs Donut Charts

The New Installs donut chart displays app installs by Network, Device Type, Device Version and OS Version. Data can be easily viewed within the charts by mousing over any of the individual sections. A display will appear detailing the Section Title, Section Total and Percentage of the total the section represents. Each section of data has been color coded for easy identification.

A. Mouseover to view associated data
B. Network: Facebook Total New Installs: 3,353 Percentage of New Installs: 0.42%
C. New Installs displayed by Network, Device Type and Device Version

Clicking on a section will pull that individual section apart from the chart, enabling easy analysis and comparison to other sections.

A. Click on sections for analysis and comparison

The data contained within each chart can also be viewed beneath the charts in alphanumeric form. Each instance displays the Section Title, Section Total and Percentage of the total the section represents. By default, the top three sections are displayed.

Click View More under any of the alphanumeric sections to expand the remainder of the data. Mousing over any of the data sets within the alphanumeric sections will highlight and display the section data within the donut chart. Click View Less under any of the alphanumeric sections to collapse the sections.

A. Alphanumeric Sections
B. Click one to display all alphanumeric data
C. Section highlighted by mousing over alphanumeric data

Within the alphanumeric sections, individual data sets can be disabled in order to refine the displayed donut charts. When a data set is disabled, a grey “X” will appear in place of the associated color.

A. Fully displayed donut chart and alphanumeric sections
B. Donut chart adjusted with disabled data set
C. Disabled data set, data does not appear in donut chart

Downloading the Donut Chart Data

The data displayed within the donut charts and alphanumeric sections can be downloaded in the following formats:

Analytics Overview Detail