Create a Snapchat Campaign

Data Needed Before Beginning Process:

• Valid Snapchat account.
• The App Store ID. (Obtained from app developer, app manager or app store)
• Snapchat Partner ad account ID(s). (optional)

Use Cases for Snapchat Campaign:

• An app marketing campaign with Snapchat has been created.
• An app marketing campaign with a Snapchat Partner has been created.

NOTE: For Snapchat to receive post-install event information, a reengagement tracker must be created for the events that need to pass to Snapchat. If attribution does not need to be tracked, ensure that the proper options are configured in the postback configuration for Snapchat. For more information about creating a reengagement tracker, refer to our Create a Snapchat Reengagement Campaign support documentation.

Create a Snapchat Campaign

BEST PRACTICES: It is HIGHLY recommended that a Tracker ID be appended to the partner campaign name e.g., the campaign name within the Snapchat UI. The Tracker ID can be easily located within Kochava’s Campaign Manager, expand the section below for instructions on locating the ID.

 

4. Click Add a Tracker or Select Segment Tools (⋮) > Add a Tracker.
1. Select the Campaign.
2. Select the Segment.

NOTE: In order to streamline the Campaign/Segment/Tracker creation process a feature has been added to allow the creation of campaigns and segments while creating a new tracker. For more information about creating a campaign or segment while adding a new tracker, refer to our Create an Install Campaign support documentation.

NOTE: As Snapchat is a SAN , Kochava does not handle the click redirect therefore a Destination URL is not required.

 



 

5. Enter the Tracker Name.

NOTE: When a Tracker is created, Kochava automatically generates a name for the Tracker. We recommend that you replace the Tracker name at this point with a clear name of your choosing.

6. Select Tracker Type > Acquisition. (default setting)
7. Select Media Partner > Snapchat.
8. Select an Agency Partner. (optional)
9. Select Default Tracker:
1. On
2. Off (default)

NOTE: Selecting On will allow SAN network traffic to funnel to the default tracker when no tracker ID is present. If a default tracker is not set up and the tracker ID is not appended to the partner campaign name, that data will be bucketed in the most recently set up tracker for that network.

10. Enter the Install Destination URL.
11. Enter a Deep Link. (optional)
12. Enter Custom Parameters. (not required)
13. Click Submit. (If no further trackers need to be created).
14. Click Save & Add Another Tracker. (If additional trackers need to be created).
15. Click Save & Create Postback. (To navigate directly to the Partner Configuration page).

A. Campaign and Segment selection/creation section.

Create a Postback Configuration

 

2. Click Add a Configuration.
3. Select Network Partner > Snapchat.
4. Click Go.

 



 

5. Select Install > Postback Tools (⋮) > Edit.
6. Enter the App Store App ID.
7. Enter the Snap App IDOptionally pass an app ID token provided by Snap to be used for audience building in Snap's ad platform. (SnapKit App ID). (optional)

NOTE: Snapchat advertisers who run ads for an app from multiple Business Manager Organizations will need to create a Snap App ID for their app within each. Each of the Snap App IDs will then need to be entered into the MMP form field separated by commas. For example: My app is named “City Boutique” but my company has a Business Manager Organization account for the US market, and one for the UK market with different organization admins. Both of the accounts will need to create a unique Snap App ID for the “City Boutique” app. For more information contact your sales representative or learn more on the Snap Business Help Center.

8. Enter the Adquant Snap Ad Account ID. (optional)
9. Enter the Webpals Mobile Snapchat Ad Account ID. (optional)
10. Enter the Dsgner Media Snap Ad Account ID. (optional)
11. Enter the Amobee Snap Ad Account ID. (optional)
12. Enter the Sprinklr Snap Ad Account ID. (optional)
13. Enter the Brand Networks Ad Account ID. (optional)
14. Enter the Bidalgo Ad Account ID. (optional)
15. Enter the Kochava Transaction ID. (optional)

NOTE: The Kochava Transaction ID field will be used for deduplication by Snap.

16. Enter the 4C – iOS Ad Account ID. (optional)
17. Enter the 4C – Android Ad Account ID. (optional)

NOTE: This setting informs Kochava what transactional app data can and can not be transmitted to Snap.

18. Select the Delivery Delay. (optional)
19. Select the Retry Attempts. (optional)
20. Review and Accept the Snapchat Terms & Conditions.
21. Click Save.

NOTE: If a campaign with a Snapchat partner will be set up, ensure that the corresponding Ad Account ID has been entered.

A. Comma separated app ids.
B. Enter the optional Snapchat partner account ID(s).

SKAdNetwork

Under Apple’s SKAdNetwork Snapchat will receive the postbacks directly from Apple, and then forward those SKAdNetwork postback to Kochava with some additional metadata for reporting.

NOTE: For more information about setting up a SKAdNetwork Campaign within Snapchat, refer to their support documentation.

NOTE: Snapchat requires the successful configuration of a Snap App ID with the MMP dashboard to access SkAdNetwork within Snapchat Ads Manager. Setup instructions for Snap App ID here. Please configure a Snap App ID for each of your apps you wish to advertise on Snapchat.

NOTE: The Kochava – SNAP API hooks programmatically pull in your conversionValue model and schema.

Integration Update: As of 9/13/21, Snap is making the following changes as part of a larger initiative to give advertisers more flexibility in activating and optimizing SKAdNetwork campaigns on Snap, such as increased SKAdNetwork Ad Set limits.

The following fields will be removed from forwarded SKAdNetwork postbacks:
– transaction-id
– campaign-id
– attribution-signature
– re-download.

Lastly, the timestamp field will no longer correspond to the time when Apple sent Snap the postback. Going forward, it will correspond to midnight (12:00am) Pacific Time of the day that Apple sent Snap the postback.

While Snap is introducing a new field, snap-transaction-id, that can be used to de-dupe postbacks, it CANNOT be used to dedupe against the mirrored postbacks sent by Apple to a second location. It is also important to note that these changes will result in Kocahva inability to validate these forwards with Apple’s Store Kit.

If these fields are important to you, we recommend setting up an endpoint to receive a copy of winning postbacks after iOS15 releases per Apple’s documentation. Please reach out to your Kochava rep or your Snap rep with any questions on functionality moving forward.

Parameter Mapping:

• ad_squad maps to sub_campaign_name
• ad_squad_id maps to sub_campaign_id
• campaign name maps to partner_campaign_name
• campaign maps to partner_campaign_id
• snap_channel (Snapchat Audience Network or Snapchat) maps to site_id
• timestamp maps to midnight (12:00am) Pacific Time of the day that Apple sent Snap the postback

Cost

Kochava Cost provides access to daily spend reports across all of your (Kochava Cost-integrated) network partners, all in one place. Once a configuration has been established with an API-connected partner, Kochava Cost records and displays the daily spend in an easy-to-consume graphical representation – so your team can get a quick view of the overall Cost across apps, platforms, partners or campaigns. For more information about Kochava’s Cost product, refer to our support documentation.

Snapchat Advanced Conversions:

Snapchat’s Advanced Conversions is Snap’s privacy-centric approach to digital advertising, aiding marketers in meeting their business objectives while respecting users’ ad tracking preferences through Apple’s ATT policy. Refer to Snap’s support documentation for more information about Advanced Conversions.

Kochava advertisers can leverage Advanced Conversions by enabling the relevant settings in Privacy Profiles or by enabling ‘Modeled Attribution’ to transmit Attribution Data Points, such as IP and User Agent, to Snapchat.