The following document defines the process for creating an Install Campaign within Kochava.
NOTE: Before an Install Campaign can be set up, the corresponding app must be properly created within Kochava. Refer to our Create/Edit Apps support document for more information.
NOTE: The Install Campaign setup process for iOS and Android is similar and therefore this document will cover the setup for both operating systems, with specific differences noted.
Create a Campaign
- Log in to Kochava.
- Locate the desired app.
- Select App Tools>Campaign Manager.
- Click Add a Campaign.
- Enter the Campaign Name.
- Enter the Default Destination URL.
- Click Submit.
NOTE: The App Tools menu can also be accessed from within the App Overview page.
Create a Segment
Once a campaign has been successfully created, corresponding Segments, Trackers and Postbacks can be created and the data may be viewed.
- Select Campaign Tools>New Segment.
- Enter the Segment Name.
- Enter a Description.
- Click Submit.
NOTE: Segments allow you to organize your campaigns by using different elements. For best practices around methods of organization contact an account manager.
Create a Tracker
- Select Segment Tools>Add a Tracker.
- Enter a Tracker Name.
- Select Tracker Type>Acquisition.
- Select Select A Network.
- Select the Destination URL Type:
- Enter the Install Destination URL.
- Enter a Deeplink. (optional)
- Add a Custom Parameter. (optional)
- Enter Pricing Type and Target Pricing. (optional)
- If available, Copy and Send Click URL to publisher. (optional)
- If available, Copy and Send Impression URL to publisher. (optional)
- Click Save (If no further Trackers need to be created).
- Click Save & Add Another Tracker (If additional Trackers need to be created).
NOTE: Acquisition is the default setting for Tracker Type.
NOTE: By default, the Share With Publisher box is checked. This setting allows the associated publisher to view the settings for this Tracker. By unchecking this box, the associated publisher will not be able to view the settings for the Tracker.
b. Google Referrer (Android Only)
e. Has Offers
NOTE: Google Referrer is set as the default destination type for Android apps. For the majority of Android install campaigns, Google Referrer is used for optimal conversion tracking. Google Referrer will only appear for Android based apps. If the Google Referrer Install URL needs to be updated, refer to our Update Google Referrer Install URL support documentation.
NOTE: For more information about deep links, refer to our Deep Linking support documentation.
NOTE: At the Campaign Level, advertisers can utilize the Custom Parameter fields to track any custom aspect of their campaigns that they define. For assistance with Custom Parameters, contact your account manager.
a. Click Add a Parameter.
b Enter the Custom Parameter.
c. Add additional Custom Parameters. (optional)
d. Click Save.
NOTE: When a custom parameter is created, it is inserted automatically into the Click URL.
NOTE: In order to remove a custom parameter, Click the “X” associated with the specific parameter.
A. Custom Parameter
NOTE: Depending on the selected destination URL type, default and optional settings will vary.
A. Enter any Optional Settings.
A. Copy and send to Publisher
NOTE: For more information on Impressions, refer to our Attribution Overview support documentation.
Create a Postback