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Query Reference


The following document defines the tables accessible within Query for the creation of custom queries.

 

Clicks Tables

The following tables associated with Click data are accessible within Query.

 

click_identifiers:

 

Table Column Description
*click_id This is the primary key of this table and is used to join out to other tables within Kochava Query.
date_received The datetime (10-digit epoch timestamp) the click was received.
identifier_type The type of identifier received from the click.
identifier_value A device identifier corresponding to the identifier_type of the row.

* Indicates the foreign key for Click Tables JOIN.

 

click_properties:

 

Table Column Description
app_name The user-defined name for the app from which the click originated.
appstore_id The app-specific ID on the app store sites.
carrier The wireless carrier used on the device where the click originated.
click_cost The user-defined cost per click.
*click_id This is the primary key of this table and is used to join out to other tables within Kochava Query.
cost_type The Cost per Click, Cost per Install, or Cost per Mille.
country_code 2-digit country designation where the click originated, based on IP lookup.
cp1 thru cp15 User-defined custom parameters.

 

NOTE: Custom parameters available in the UI do not match the customer parameters available in Query. However, the click/UI parameters will map to the Query parameters with an offset of 1.

 

Click Key Kochava Query
cp_0 cp1
cp_1 cp2
cp_2 cp3
cp_3 cp4
cp_4 cp5
creative_id The network-supplied network_id value received.
creative_size The dimensions of the served creative.
date_received The datetime (10-digit epoch timestamp) the click was received.
dma The code for the designated marketing area where the click originated, based on IP lookup.
exchange If an ad exchange is utilized, the name of the exchange will be displayed.
http_referrer The raw URL which was received from network referral.
original_request The query parameters and values received.
partner_click_id The click ID as supplied by the network and received.
referrer The Google Referrer parameters passed.
site_id Identifies the site to which the click was served within the publisher partner.

* Indicates the foreign key for Click Tables JOIN.

 

clicks_primary:

 

Table Column Description
adid Raw ADID received (Android specific).
android_id Raw Android_ID received (Android specific).
attribution_module The module (Kochava or SAN) in which attribution was determined.
campaign_name The user-defined name for the campaign to which the install was attributed.
city The name of the city where the click originated based on IP lookup.
*click_id This is the primary key of this table and is used to join out to other tables within Kochava Query.
cost The user-defined cost per click.
cost_type The Cost per Click, Cost per Install, or Cost per Mille.
country_code 2-digit country designation where the click originated, based on IP lookup.
cp1 thru cp15 User-defined custom parameters.

 

NOTE: Custom parameters available in the UI do not match the customer parameters available in Query. However, the click/UI parameters will map to the Query parameters with an offset of 1.

 

Click Key Kochava Query
cp_0 cp1
cp_1 cp2
cp_2 cp3
cp_3 cp4
cp_4 cp5
creative_id The network-supplied network_id value received.
date_received The datetime (10-digit epoch timestamp) the click was received.
device_marketing_name The marketing name used to describe the device by the manufacturer (e.g. Galaxy S7).
device_model The model of the device that installed the app.
device_os_name The name of the operating system installed on the device.
device_os_version The version of the operating system installed on the device.
device_ua User Agent of the device gathered upon click.
device_ver The device type and version of the device received on click.
duplicate The click_id of the duplicate click. If the value is 0, there is no duplicate click.
identifiers An array of all device identifiers received.
idfa Raw IDFA received (iOS specific).
idfv Raw IDFV received (iOS specific).
ip_address The IP address from which the click originated.
kochava_click_id Click ID assigned by Kochava.
latitude The latitude where the click originated based on IP lookup.
longitude The longitude where the click originated based on IP lookup.
matched_to_id The click_id or impression_id of the click/impression which won attribution.
matched_to_type The type of event which triggered the attribution (e.g. click, impression).
network_id The Kochava-specific ID of the network to which the install was attributed.
network_name The name of the network to which the install was attributed.
original_request The query parameters and values received.
partner_click_id The click ID as supplied by the network and received.
postal_code The postal code of the region where the click originated based on IP lookup.
region An alphanumeric code identifying the geographic region where the click originated based on IP lookup.
segment_id The segment ID assigned by Kochava.
site_id Identifies the site to which the click was served within the publisher partner.
tracker_guid The Kochava-specific ID for the tracker from which the click originated. This field is also referred to as the campaign ID within other parts of analytics and reporting.
tracker_name The user defined name for the tracker to which the click originated.
traffic_verification_fail_reason The reason traffic has been flagged as invalid based on Traffic Verification rules.
traffic_verified Flag for whether the click passes the user defined Traffic Verification rules.
qr_code Boolean value indicating if the click was from a QR code or not.
waterfall_level The location within the attribution waterfall where the winning click/impression occurred.
click_att The device ATT status (0 or 1).
click_att_detail ATT status detail.

If ATT Status is 0 –
denied
user was prompted and answered no
notDetermined
user was not prompted
restriced
user cannot be prompted due to global or app level setting
blank if manufactured or not prompted via Kochava SDK.

If ATT Status is 1 –
authorized
click_att_time Timestamp at time of user response.
click_att_duration_sec Time between prompting and receiving a response from the user.
type_url_forward The install campaign tracker type.
type_reengagement The reengagement campaign tracker type.

* Indicates the foreign key for Click Tables JOIN.

 

Click Table Join Example:

Events

 

event_attribution:

 

Table Column Description
attribution_model The module (Kochava or SAN) in which attribution was determined.
campaign_name The user-defined name for the campaign to which the event was attributed.
click_reconciliation_id The internal Kochava ID used to identify the attribution associated with a click.
date_received The datetime (10-digit epoch timestamp) the event was received.
*event_id The internally generated unique ID to which the event is assigned.
imp_reconciliation_id An internal Kochava ID used to identify the attribution associated with a impression.
lookback_seconds The lookback window in seconds.
lookback_used A flag to indicate whether a lookback window has been used.
**matched_to_id The click_id or impression_id of the click/impression which won attribution.
matched_to_type The type of event which triggered the attribution (e.g. click, impression).
network_id The Kochava-specific ID of the network from which the event was attributed.
network_name The name of the network from which the event was attributed.
tracker_guid The Kochava-specific ID for the tracker from which the event was attributed.
tracker_name The user-defined name for the tracker to which the event was attributed.
waterfall_level The location within the attribution waterfall where the winning event occurred.

** Indicates the foreign key for Event Table JOIN.
** Indicates the foreign key for Click or Impression Tables JOIN.

 

event_dimensions:

 

Table Column Description
date_received The datetime (10-digit epoch timestamp) the event was received.
dimension_key The specific keys for data being passed on a post-install event.
dimension_value The values of the dimension keys being passed on a post-install event.
*event_id The internally generated unique ID to which the event is attributed.

* Indicates the foreign key for Event Tables JOIN.

 

events_primary:

 

Table Column Description
adid Raw ADID received (Android specific).
android_id Raw Android_ID received (Android specific).
app_version The version of the app received on the install.
attribution_module The module (Kochava or SAN) in which attribution was determined.
campaign_name The user-defined name for the campaign to which the install was attributed.
city The name of the city where the click originated based on IP lookup.
cost The user-defined cost per click.
cost_type The Cost per Click, Cost per Install, or Cost per Mille.
country_code 2-digit country designation where the click originated, based on IP lookup.
creative_id The network-supplied creative_id value received.
date_occurred The datetime (10-digit epoch timestamp) the event occurred.
date_received The datetime (10-digit epoch timestamp) the event was received.
device_limit_tracking The customer defined ability to receive ads. Value will be 0 or 1.
device_marketing_name The marketing name used to describe the device by the manufacturer (e.g. Galaxy S7).
device_model The model of the device that installed the app.
device_os_name The name of the operating system installed on the device.
device_os_version The version of the operating system installed on the device.
device_ua User Agent of the device gathered upon click.
device_ver The device type and version of the device received on click.
event_dimensions A JSON object containing all custom-defined unique parameters associated with the event.
*event_id The internally generated unique ID to which the event is attributed.
event_name The name of the advertiser defined event.
event_value The value of the post-install event if a revenue value is being passed.
identifiers An array of all device identifiers received.
identity_link A customer defined unique identifier for linking devices.
idfa Raw IDFA received (iOS specific).
idfv Raw IDFV received (iOS specific).
**install_id The internally generated unique ID to which the install is assigned.
ip_address The IP address from which the impression originated.
is_reengagement Indicates whether the event is part of a reengagement campaign.
kochava_device_id The device ID assigned by Kochava.
latitude The latitude where the event originated based on IP lookup.
longitude The longitude where the event originated based on IP lookup.
lookback_seconds The lookback window in seconds.
lookback_used An indicator of where the lookback window used was set (e.g. network, default).
match_object A JSON object containing a variety of details about the attribution of the event.
properties – A JSON object containing a variety of details about the event that may or may not be included in other columns.
matched_to_id The click_id or impression_id of the click/impression which won attribution.
matched_to_type The type of event which triggered the attribution (e.g. click, impression).
network_id The id of the network to which the install was attributed.
network_name The name of the network to which the install was attributed.
postal_code The postal code of the region where the click originated based on IP lookup.
properties
region An alphanumeric code identifying the geographic region where the install originated based on IP lookup.
sdk_version The version of the Kochava SDK installed in the app at time of event.
segment_id The segment ID assigned by Kochava.
site_id Identifies the site to which the click was served within the publisher partner.
tracker_guid The Kochava-specific ID for the tracker from which the click originated. This field is also referred to as the campaign ID within other parts of analytics and reporting.
tracker_name The user defined name for the tracker to which the click originated.
traffic_verification_fail_reason The reason traffic has been flagged as invalid based on Traffic Verification rules.
traffic_verified Flag for whether the click passes the user defined traffic verification rules.
valid_receipt Flag indicating where a valid receipt was received from the app store for the install.
waterfall_level The location within the attribution waterfall where the winning event occurred.
event_att The device ATT status (0 or 1).
event_att_detail ATT status detail.

If ATT Status is 0 –
denied
user was prompted and answered no
notDetermined
user was not prompted
restriced
user cannot be prompted due to global or app level setting
blank if manufactured or not prompted via Kochava SDK.

If ATT Status is 1 –
authorized
event_att_time Timestamp at time of user response.
event_att_duration_sec Time between prompting and receiving a response from the user.

* Indicates the foreign key for Event Tables JOIN.
** Indicates the foreign key for Install Table JOIN.

 

Event Table Join Example:

Identity Link

 

identity_link:

 

Table Column Description
date_received The datetime (10-digit epoch timestamp) the click was received.
*event_id The internally generated unique ID to which the event is attributed.
identity_name The custom-defined parameter name of the identity link.
identity_value The custom parameter value associated with the identity_name.
**install_id The internally generated unique ID to which the install is attributed.
kochava_device_id The device ID assigned by Kochava.

* Indicates the foreign key for Event Tables JOIN.
** Indicates the foreign key for Install Tables JOIN.

Impressions Tables

 

impression_identifiers:

 

Table Column Description
date_received The datetime (10-digit epoch timestamp) the impression was received.
identifier_value The value of the device identifier.
*impression_id The internally generated unique ID to which the impression is attributed.

* Indicates the foreign key for Impression Tables JOIN.

 

impression_properties:

 

Table Column Description
app_name The user-defined name for the app from which the click originated.
appstore_id The app-specific ID on the app store sites.
carrier The wireless carrier used on the device where the click originated.
cost_type The Cost per Click, Cost per Install, or Cost per Mille.
country_code 2-digit country designation where the click originated, based on IP lookup.
cp1 thru cp15 User-defined custom parameters.

 

NOTE: Custom parameters available in the UI do not match the customer parameters available in Query. However, the click/UI parameters will map to the Query parameters with an offset of 1.

 

Click Key Kochava Query
cp_0 cp1
cp_1 cp2
cp_2 cp3
cp_3 cp4
cp_4 cp5
creative_id The network-supplied network_id value received.
creative_size The dimensions of the served creative.
date_received The datetime (10-digit epoch timestamp) the impression was received.
dma The code for the designated marketing area where the click originated, based on IP lookup.
exchange If an ad exchange is utilized, the name of the exchange will be displayed.
imp_cost The Cost per Impression.
imp_type The type of impression that was servered.
*impression_id The internally generated unique ID to which the impression is attributed.
original_request The query parameters and values received.
partner_impression_id The unique ID generated by the partner for the impression.
referrer The Google Referrer parameters passed.
site_id Identifies the site to which the click was served within the publisher partner.

* Indicates the foreign key for Impression Tables JOIN.

 

impressions_primary:

 

Table Column Description
campaign_name The user-defined name for the campaign to which the click was attributed.
city The name of the city where the impression originated based on IP lookup.
cost The user-defined cost per click.
cost_type The Cost per Click, Cost per Install, or Cost per Mille.
country_code 2-digit country designation where the click originated, based on IP lookup.
creative_id The network-supplied network_id value received.
date_received The datetime (10-digit epoch timestamp) the impression was received.
device_marketing_name The marketing name used to describe the device by the manufacturer (e.g. Galaxy S7).
device_model The model of the device that installed the app.
device_os_name The name of the operating system installed on the device.
device_os_version The version of the operating system installed on the device.
device_ua User Agent of the device gathered upon click.
device_ver The device type and version of the device received on click.
identifiers An array of all device identifiers received.
imp_type The type of impression that was servered.
*impression_id The internally generated unique ID to which the impression is attributed.
ip_address The IP address from which the impression originated.
kochava_impression_id The impression ID assigned by Kochava.
latitude The latitude where the click originated based on IP lookup.
longitude The longitude where the click originated based on IP lookup.
network_id The Kochava-specific ID of the network from which the click originated.
network_name The name of the network from which the click originated.
original_request The query parameters and values received.
partner_impression_id The impression ID assigned by the partner.
region An alphanumeric code identifying the geographic region where the impression originated, based on IP lookup.
segment_id The segment ID assigned by Kochava.
site_id Identifies the site to which the click was served within the publisher partner.
tracker_guid The Kochava-specific ID for the tracker from which the click originated. This field is also referred to as the campaign ID within other parts of analytics and reporting.
tracker_id The Kochava-specific ID of the tracker from which the impression originated.
tracker_name The user defined name for the tracker to which the install was attributed.
traffic_verification_fail_reason The reason traffic has been flagged as invalid based on Traffic Verification rules.
traffic_verified Flag for whether the click passes the user defined traffic verification rules.
impression_att The device ATT status (0 or 1).
impression_att_detail ATT status detail.

If ATT Status is 0 –
denied
user was prompted and answered no
notDetermined
user was not prompted
restriced
user cannot be prompted due to global or app level setting
blank if manufactured or not prompted via Kochava SDK.

If ATT Status is 1 –
authorized
impression_att_time Timestamp at time of user response.
impression_att_duration_sec Time between prompting and receiving a response from the user.

* Indicates the foreign key for Impression Tables JOIN.

 

Impression Table Join Example:

Attribution Tables

 

install_attribution:

 

Table Column Description
attribution_module The module (Kochava or SAN) in which attribution was determined.
campaign_name The user-defined name for the campaign to which the install was attributed.
click_reconciliation_id The internal Kochava ID used to identify the attribution associated with a click.
date_received The datetime (10-digit epoch timestamp) the install was received.
imp_reconciliation_id An internal Kochava ID used to identify the attribution associated with a impression.
*install_id The internally generated unique ID to which the install is assigned.
lookback_seconds The lookback window in seconds.
lookback_used An indicator of where the lookback window used was set (e.g. network, default).
**matched_to_id The click_id or impression_id of the click/impression which won attribution.
matched_to_type The type of event which triggered the attribution (e.g. click, impression).
network_id The Kochava-specific ID of the network to which the install was attributed.
network_name The name of the network to which the install was attributed.
tracker_guid The Kochava-specific ID for the tracker to which the install was attributed.
tracker_name The user defined name for the tracker to which the install was attributed.
waterfall_level The location within the attribution waterfall where the winning click/impression occurred.

* Indicates the foreign key for Install Table JOIN.
** Indicates the foreign key for Click or Impression Tables JOIN.

Installs Tables

 

install_identifiers:

 

Table Column Description
date_received The datetime (10-digit epoch timestamp) the install was received
identifier_type The type of identifier received on the install.
identifier_value A device identifier corresponding to the identifier_type of the row.
*install_id The internally generated unique ID to which the install is attributed.

* Indicates the foreign key for Install Tables JOIN.

 

install_influencers:

 

Table Column Description
*click_id Identifier associated with the influencing click associated to the influenced install. A foreign key which can be used to join out to other tables within Kochava Query.
click_reconciliation_id The internal Kochava ID used to identify the attribution associated with a click.
date_received The datetime (10-digit epoch timestamp) the install was received.
**imp_id Identifier associated with the influencing impression associated to the influenced install. A foreign key which can be used to join out to other tables within Kochava Query.
imp_reconciliation_id The internal Kochava ID used to identify the attribution associated with an impession.
***install_id This is a foreign key of this table and is used to join out to other tables within Kochava Query.
rejected The reason the install was attributed to another Network (for example, another network was credited with last-click).
waterfall_level The location within the attribution waterfall where the winning click/impression occurred.

* Indicates the foreign key for the Click Tables JOIN.
** Indicates the foreign key for Impression Tables JOIN.
*** Indicates the foreign key for Install Tables JOIN.

 

installs_primary:

 

Table Column Description
adid Raw ADID received (Android specific).
android_id Raw Android_ID received (Android specific).
app_version The version of the app received on the install.
attribution_module The module (Kochava or SAN) in which attribution was determined.
campaign_name The user-defined name for the campaign to which the install was attributed.
city The name of the city where the click originated based on IP lookup.
cost The user-defined cost per click.
cost_type The Cost per Click, Cost per Install, or Cost per Mille.
country_code 2-digit country designation where the click originated, based on IP lookup.
creative_id The network-supplied network_id value received.
date_occurred The datetime (10-digit epoch timestamp) the install occurred.
date_received The datetime (10-digit epoch timestamp) the install was received.
device_limit_tracking The customer defined ability to receive ads. Value will be 0 or 1.
device_marketing_name The marketing name used to describe the device by the manufacturer (e.g. Galaxy S7).
device_model The model of the device that installed the app.
device_os_name The name of the operating system installed on the device.
device_os_version The version of the operating system installed on the device.
device_ua User Agent of the device gathered upon click.
device_ver The device type and version of the device received on click.
duplicate The click_id of the duplicate click. If the value is 0, there is no duplicate click.
identifiers An array of all device identifiers received.
identity_link A JSON object containing all custom-defined unique identifiers associated with the device that drove the install.
idfa Raw IDFA received (iOS specific).
idfv Raw IDFV received (iOS specific).
*install_id The internally generated unique ID to which the install is assigned.
ip_address The IP address from which the impression originated.
kochava_device_id The device ID assigned by Kochava.
latitude The latitude where the event originated based on IP lookup.
longitude The longitude where the event originated based on IP lookup.
match_object A JSON object containing a variety of details about the attribution of the install.
properties – A JSON object containing a variety of details about the install that may or may not be included in other columns.
matched_to_id The click_id or impression_id of the click/impression which won attribution.
matched_to_type The type of event which triggered the attribution (e.g. click, impression).
network_id The Kochava-specific ID of the network to which the install was attributed.
network_name The name of the network to which the install was attributed.
postal_code The postal code of the region where the click originated based on IP lookup.
properties
region An alphanumeric code identifying the geographic region where the install originated based on IP lookup.
sdk_version The version of the Kochava SDK installed in the app at time of event.
segment_id The segment ID assigned by Kochava.
site_id Identifies the site to which the click was served within the publisher partner.
tracker_guid The Kochava-specific ID for the tracker from which the click originated. This field is also referred to as the campaign ID within other parts of analytics and reporting.
tracker_name The user defined name for the tracker to which the click originated.
traffic_verification_fail_reason The reason traffic has been flagged as invalid based on Traffic Verification rules.
traffic_verified Flag for whether the click passes the user defined traffic verification rules.
valid_receipt Flag indicating where a valid receipt was received from the app store for the install.
waterfall_level The location within the attribution waterfall where the winning click/impression occurred.
install_att The device ATT status (0 or 1).
install_att_detail ATT status detail.

If ATT Status is 0 –
denied
user was prompted and answered no
notDetermined
user was not prompted
restriced
user cannot be prompted due to global or app level setting
blank if manufactured or not prompted via Kochava SDK.

If ATT Status is 1 –
authorized
install_att_time Timestamp at time of user response.
install_att_duration_sec Time between prompting and receiving a response from the user.

* Indicates the foreign key for Install Tables JOIN.

 

Install Table Join Example:

Ad Revenue Tables

 

user_level_ad_revenue:

Table Column Source Data Type Description Value
id Kochava integer Kochava System generated unique ID. 1
job_id Kochava string Kochava System generated Job ID for that daily run. 03c50e60-8c0d-4ada-99ea-5b4cbc7aaf6c
date_dttm Kochava timestamp YYYY-MM-DD (UTC Timezone) The time the job requested the data from the network. 1584887527
days_after Kochava int64 How many days after the date of the data the request was made. 2
network_id Kochava int64 Kochava’s ID for the network. 250
network_campaign_id Network string The campaign ID within the network.
network_campaign_name*** Network string The campaign name within the network. facebook
network_ad_id Network int64 The ID of the Ad within the network 0
group_name** Network string The group name within the network
group_id Network string The group ID within the network.
placement Network string The placement of the Ad. Default interstitial
ad_size Network string The size of the Ad 250×300
name Network string The name of the Ad within the network.
type* Network string The ad unit from which the revenue was generate from. interstitial
start_dttm Kochava timestamp YYYY-MM-DD (UTC Timezone)
The start date of the date range used the data request to the network.		 1584662400
end_dttm Kochava timestamp YYYY-MM-DD (UTC Timezone)
The end date of the date range used the data request to the network.		 1584748800
url Network string The URL of the Ad.
image Network string The URL of the image used in the Ad.
target Network string The target data for the Ad
keywords Network string The keyword data for the Ad.
gender Network string The gender of the users being targeted by the Ad.
device_type Network string Typically the platform, model, or device_id_type of the device
country Network string The country code.
revenue_ecpm calculated field float34 Revenue Estimate Cost Per Mille (revenue * 1000)/impressions. 21.08
timezone Kocahva or
Network		 string The UTC hour offset set on the saved credentials used to determine the date range for the data request to the network or the timezone associated with the Ad in the network.
device_id Network string The unique ID of the user’s device. 4ecf488e-32c7-424d-8071-3597d85b2de7
device_id_type Network string The unique ID type of the user’s device. idfa
user_id Network string The user ID being set by the developer. eef36aa6-2a86-4fca-8634-2c207d5
revenue Network float64 The Revenue generated by the user (USD).
impressions Network int64 The number of ads displayed to the user
idfa Network string Raw IDFA served an impression (iOS specific).
idfv Network string Raw IDFV served an impression(iOS specific).
adid Network string Raw ADID served an impression (Android specific). For ironsource GAID will be mapped to ADID
android_id Network string Raw Android_ID served an impression (Android specific).

*Maps to ironSource (Ad Unit)
**Maps to ironSource (Segment)
***Maps to ironSource (Ad Network)

SKAdNetwork Conversion Table

 

skad_conversions:

 

Table Column Description Data Type
count Number of SKAdNetwork postbacks. If did-win=true, then number of SKAdNetwork attributed installs (winning partner ad signal only), if did-win=false, then number of SKAdNetwork influencer ad signals. integer
k_conversion_model_name The name of the conversion model chosen on the SKAdNetwork Settings page in Kochava. string
k_conversion_model_triggered_by_event True if the user triggered a model-detectable action, otherwise false. Examples of false are: $0 revenue generated in revenue model, none of the selected target events triggered for highest value event, user journey, or engagement models. boolean
k_conversion_value_days_since_install The number of days between the day the install occurred and when the first SKAdNetwork timer expired. integer
k_conversion_value_description The meaning of the conversion value based on the conversion model used; reflects the user’s activity in the app after install. — Highest Value Event: single event name — User Journey: list of comma separated event names — Revenue: range of revenue in USD — Engagement: number of times the target event occurred and the target event name. string
k_conversion_value_measurement_window The length of time the user’s activity was observed (in days). Values can be: Undefined, Install Only, D0, D0-1, D0-2, D0-3, D0-4, D0-5, D0-6, D0-7 D0 = within 24 hrs of install. string
k_network_id The numeric ID of the integrated media partner in Kochava. integer
k_network_name The name of the integrated media partner in Kochava. string
k_skad_campaign_guid The Kochava-generated guid representing our determined separation of SKAdNetwork Campaigns. string
partner_campaign_start_date The date Kochava received the first click from the SKAdNetwork Campaign. timestamp
partner_slots Populated from campaign-related parameters that the media partner enriches the SKAdNetwork data with before providing t Kochava. See Kochava SKAdNetwork Partner Certification support documentation for list of supported campaign enrichment field. string
skad_ad_network_id The ID assigned to the media partner by Apple when integrating with SKAdNetwork. string
skad_app_id The App Store App ID of the target app. integer
skad_attribution_signature This is used to validate the payload. bytes
skad_campaign_id The numeric ID of the campaign reported to SKAdNetwork on the loadproduct call. Integer between 1 and 100. integer
skad_conversion_value** The value will represent the highest conversion value triggered by the user at the time of the first SKAdNetwork timer’s expiration. integer
skad_date_received_utc Date Kochava received SKAdNetwork conversion. timestamp
skad_host postback_forward when the media partner forwards each individual SKAdNetwork postback to Kochava. [media_partner_name]_api when the SKAdNetwork data is retrieved from the media partner’s API by Kochava. string
skad_ip The skad_ip value provided to Kochava by the media partner when forwarding SKAdNetwork data. Represents the IP of the original postback received from SKAdNetwork. If skad_ip not provided by the media partner, then the IP of the request sent to Kochava is used to populate this field. string
skad_redownload SKAdNetwork-reported installs that were flagged as redownload by SKAdNetwork. boolean
skad_source_app_id** The App Store App ID of the app where the ad was served. integer
skad_transaction_id Unique transaction ID for deduplication. string
skad_useragent Useragent Kochava received from the request. string
skad_version The SKAdNetwork version. string
k_conversion_value_revenue_min_bound Upper limit of revenue range generated by the user (bound). Only applicable to revenue models. integer
k_conversion_value_revenue_max_bound Upper limit of revenue range generated by the user (bound). Only applicable to revenue models. integer
k_conversion_value_revenue_min_inclusive Lower limit of revenue range generated by the user (inclusive). Only applicable to revenue models. integer
k_conversion_value_revenue_max_inclusive Upper limit of revenue range generated by the user (inclusive). Only applicable to revenue models. integer
k_conversion_value_engagement_count Number of times the user triggered the selected engagement event. Only applicable to engagement models. integer
k_conversion_value_events List of model-detectable events triggered by the user. Event name is the name of the event as labeled in Kochava. string
k_conversion_value_partner_events List of model-detectable events triggered by the user. Event name is the name of the event as labeled in the partner’s sytem, based on mapping defined in partner postback configuration. string
k_source Indicates the method used to provide SKAdNetwork data to Kochava. postback_json when the SKAdNetwork data is forwarded via individual postbacks for each SKAdNetwork attributed install. [media_partner_name]_api when Kochava retrieves the SKAdNetwork data from the media partner’s API. string
skad_fidelity_type Differentiates StoreKit-rendered ads from view-through ads. 1 indicates StoreKit-rendered ads and is supported on iOS 11.3 and later, 0 indicates view-through ads and is supported on iOS 14.5 and later. View-through ads are supported with SKAdNetwork version 2.2 and later. integer
skad_country The country derived from the skad_ip provided on the SKAdNetwork postback provided by the media partner. skad_ip represents to IP address in the header of the original request of the postback sent from SKAdNetwork to the media partner. Apple has communicated that this IP address will no longer represent the device’s IP address. string
skad_did_win Differentiates SKAdNetwork postbacks for the winning ad (did-win=true), vs ads that qualified, but did not win (did-win=false). Postbacks for did-win=false are supported with SKAdNetwork version 3.0+ on devices running iOS 14.6+. boolean

**Subject to Apple’s “privacy threshold”.