The following document defines the tables accessible within Query for the creation of custom queries.
Clicks Tables
The following tables associated with Click data are accessible within Query.
click_identifiers:
Table Column | Description |
---|---|
*click_id | This is the primary key of this table and is used to join out to other tables within Kochava Query. |
date_received | The datetime (10-digit epoch timestamp) the click was received. |
identifier_type | The type of identifier received from the click. |
identifier_value | A device identifier corresponding to the identifier_type of the row. |
* Indicates the foreign key for Click Tables JOIN.
click_properties:
Table Column | Description | ||||||||||||
---|---|---|---|---|---|---|---|---|---|---|---|---|---|
app_name | The user-defined name for the app from which the click originated. | ||||||||||||
appstore_id | The app-specific ID on the app store sites. | ||||||||||||
carrier | The wireless carrier used on the device where the click originated. | ||||||||||||
click_cost | The user-defined cost per click. | ||||||||||||
*click_id | This is the primary key of this table and is used to join out to other tables within Kochava Query. | ||||||||||||
cost_type | The Cost per Click, Cost per Install, or Cost per Mille. | ||||||||||||
country_code | 2-digit country designation where the click originated, based on IP lookup. | ||||||||||||
cp1 thru cp15 | User-defined custom parameters.
NOTE: Custom parameters available in the UI do not match the customer parameters available in Query. However, the click/UI parameters will map to the Query parameters with an offset of 1.
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creative_id | The network-supplied network_id value received on the click. | ||||||||||||
creative_size | The dimensions of the served creative. | ||||||||||||
date_received | The datetime (10-digit epoch timestamp) the click was received. | ||||||||||||
dma | The code for the designated marketing area where the click originated, based on IP lookup. | ||||||||||||
exchange | If an ad exchange is utilized, the name of the exchange will be displayed. | ||||||||||||
http_referrer | The raw URL which was received from network referral. | ||||||||||||
original_request | The query parameters and values received on the click. | ||||||||||||
partner_click_id | The click ID as supplied by the network and received on the click. | ||||||||||||
referrer | The Google Referrer parameters passed on the click. | ||||||||||||
site_id | Identifies the site to which the click was served within the publisher partner. |
* Indicates the foreign key for Click Tables JOIN.
clicks_primary:
Table Column | Description | ||||||||||||
---|---|---|---|---|---|---|---|---|---|---|---|---|---|
adid | Raw ADID received on the click (Android specific). | ||||||||||||
android_id | Raw Android_ID received on the click (Android specific). | ||||||||||||
attribution_module | The module (Kochava or SAN) in which attribution was determined. | ||||||||||||
campaign_name | The user-defined name for the campaign to which the install was attributed. | ||||||||||||
city | The name of the city where the click originated based on IP lookup. | ||||||||||||
*click_id | This is the primary key of this table and is used to join out to other tables within Kochava Query. | ||||||||||||
cost | The user-defined cost per click. | ||||||||||||
cost_type | The Cost per Click, Cost per Install, or Cost per Mille. | ||||||||||||
country_code | 2-digit country designation where the click originated, based on IP lookup. | ||||||||||||
cp1 thru cp15 | User-defined custom parameters.
NOTE: Custom parameters available in the UI do not match the customer parameters available in Query. However, the click/UI parameters will map to the Query parameters with an offset of 1.
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creative_id | The network-supplied network_id value received on the click. | ||||||||||||
date_received | The datetime (10-digit epoch timestamp) the click was received. | ||||||||||||
device_marketing_name | The marketing name used to describe the device by the manufacturer (e.g. Galaxy S7). | ||||||||||||
device_model | The model of the device that installed the app. | ||||||||||||
device_os_name | The name of the operating system installed on the device. | ||||||||||||
device_os_version | The version of the operating system installed on the device. | ||||||||||||
device_ua | User Agent of the device gathered upon click. | ||||||||||||
device_ver | The device type and version of the device received on click. | ||||||||||||
duplicate | The click_id of the duplicate click. If the value is 0, there is no duplicate click. | ||||||||||||
identifiers | An array of all device identifiers received on the click. | ||||||||||||
idfa | Raw IDFA received on the click (iOS specific). | ||||||||||||
idfv | Raw IDFV received on the click (iOS specific). | ||||||||||||
ip_address | The IP address from which the click originated. | ||||||||||||
kochava_click_id | Click ID assigned by Kochava. | ||||||||||||
latitude | The latitude where the click originated based on IP lookup. | ||||||||||||
longitude | The longitude where the click originated based on IP lookup. | ||||||||||||
matched_to_id | The click_id or impression_id of the click/impression which won attribution. | ||||||||||||
matched_to_type | The type of event which triggered the attribution (e.g. click, impression). | ||||||||||||
network_id | The Kochava-specific ID of the network to which the install was attributed. | ||||||||||||
network_name | The name of the network to which the install was attributed. | ||||||||||||
original_request | The query parameters and values received on the click. | ||||||||||||
partner_click_id | The click ID as supplied by the network and received on the click. | ||||||||||||
postal_code | The postal code of the region where the click originated based on IP lookup. | ||||||||||||
region | An alphanumeric code identifying the geographic region where the click originated based on IP lookup. | ||||||||||||
site_id | Identifies the site to which the click was served within the publisher partner. | ||||||||||||
tracker_guid | The Kochava-specific ID for the tracker from which the click originated. This field is also referred to as the campaign ID within other parts of analytics and reporting. | ||||||||||||
tracker_name | The user defined name for the tracker to which the click originated. | ||||||||||||
traffic_verification_fail_reason | The reason traffic has been flagged as invalid based on Traffic Verification rules. | ||||||||||||
traffic_verified | Flag for whether the click passes the user defined Traffic Verification rules. | ||||||||||||
qr_code | Boolean value indicating if the click was from a QR code or not. | ||||||||||||
waterfall_level | The location within the attribution waterfall where the winning click/impression occurred. |
* Indicates the foreign key for Click Tables JOIN.
Click Table Join Example:
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/* Click Tables JOIN Example */ SELECT * FROM clicks_primary c LEFT OUTER JOIN click_properties cp ON c.click_id = cp.click_id LEFT OUTER JOIN ( SELECT click_id, identifier_value FROM click_identifiers WHERE identifier_type = 'idfa') AS ci ON c.click_id = ci.click_id WHERE DATE(c.date_received) = '2016-09-20' LIMIT 10 |
Events
event_attribution:
Table Column | Description |
---|---|
attribution_model | The module (Kochava or SAN) in which attribution was determined. |
campaign_name | The user-defined name for the campaign to which the event was attributed. |
click_reconciliation_id | The internal Kochava ID used to identify the attribution associated with a click. |
date_received | The datetime (10-digit epoch timestamp) the event was received. |
*event_id | The internally generated unique ID to which the event is assigned. |
imp_reconciliation_id | An internal Kochava ID used to identify the attribution associated with a impression. |
lookback_seconds | The lookback window in seconds. |
lookback_used | A flag to indicate whether a lookback window has been used. |
**matched_to_id | The click_id or impression_id of the click/impression which won attribution. |
matched_to_type | The type of event which triggered the attribution (e.g. click, impression). |
network_id | The Kochava-specific ID of the network from which the event was attributed. |
network_name | The name of the network from which the event was attributed. |
tracker_guid | The Kochava-specific ID for the tracker from which the event was attributed. |
tracker_name | The user-defined name for the tracker to which the event was attributed. |
waterfall_level | The location within the attribution waterfall where the winning event occurred. |
** Indicates the foreign key for Event Table JOIN.
** Indicates the foreign key for Click or Impression Tables JOIN.
event_dimensions:
Table Column | Description |
---|---|
date_received | The datetime (10-digit epoch timestamp) the event was received. |
dimension_key | The specific keys for data being passed on a post-install event. |
dimension_value | The values of the dimension keys being passed on a post-install event. |
*event_id | The internally generated unique ID to which the event is attributed. |
* Indicates the foreign key for Event Tables JOIN.
events_primary:
Table Column | Description |
---|---|
adid | Raw ADID received on the click (Android specific). |
android_id | Raw Android_ID received on the click (Android specific). |
app_version | The version of the app received on the install. |
attribution_module | The module (Kochava or SAN) in which attribution was determined. |
campaign_name | The user-defined name for the campaign to which the install was attributed. |
city | The name of the city where the click originated based on IP lookup. |
cost | The user-defined cost per click. |
cost_type | The Cost per Click, Cost per Install, or Cost per Mille. |
country_code | 2-digit country designation where the click originated, based on IP lookup. |
creative_id | The network-supplied network_id value received on the click. |
date_occurred | The datetime (10-digit epoch timestamp) the event occurred. |
date_received | The datetime (10-digit epoch timestamp) the event was received. |
device_limit_tracking | The customer defined ability to receive ads. Value will be 0 or 1. |
device_marketing_name | The marketing name used to describe the device by the manufacturer (e.g. Galaxy S7). |
device_model | The model of the device that installed the app. |
device_os_name | The name of the operating system installed on the device. |
device_os_version | The version of the operating system installed on the device. |
device_ua | User Agent of the device gathered upon click. |
device_ver | The device type and version of the device received on click. |
event_dimensions | A JSON object containing all custom-defined unique parameters associated with the event. |
*event_id | The internally generated unique ID to which the event is attributed. |
event_name | The name of the advertiser defined event. |
event_value | The value of the post-install event if a revenue value is being passed. |
identifiers | An array of all device identifiers received on the click. |
identity_link | A customer defined unique identifier for linking devices. |
idfa | Raw IDFA received on the click (iOS specific). |
idfv | Raw IDFV received on the click (iOS specific). |
**install_id | The internally generated unique ID to which the install is assigned. |
ip_address | The IP address from which the impression originated. |
is_reengagement | Indicates whether the event is part of a reengagement campaign. |
kochava_device_id | The device ID assigned by Kochava. |
latitude | The latitude where the event originated based on IP lookup. |
longitude | The longitude where the event originated based on IP lookup. |
lookback_seconds | The lookback window in seconds. |
lookback_used | An indicator of where the lookback window used was set (e.g. network, default). |
match_object | A JSON object containing a variety of details about the attribution of the event. properties – A JSON object containing a variety of details about the event that may or may not be included in other columns. |
matched_to_id | The click_id or impression_id of the click/impression which won attribution. |
matched_to_type | The type of event which triggered the attribution (e.g. click, impression). |
network_id | The id of the network to which the install was attributed. |
network_name | The name of the network to which the install was attributed. |
postal_code | The postal code of the region where the click originated based on IP lookup. |
properties | |
region | An alphanumeric code identifying the geographic region where the install originated based on IP lookup. |
sdk_version | The version of the Kochava SDK installed in the app at time of event. |
site_id | Identifies the site to which the click was served within the publisher partner. |
tracker_guid | The Kochava-specific ID for the tracker from which the click originated. This field is also referred to as the campaign ID within other parts of analytics and reporting. |
tracker_name | The user defined name for the tracker to which the click originated. |
traffic_verification_fail_reason | The reason traffic has been flagged as invalid based on Traffic Verification rules. |
traffic_verified | Flag for whether the click passes the user defined traffic verification rules. |
valid_receipt | Flag indicating where a valid receipt was received from the app store for the install. |
waterfall_level | The location within the attribution waterfall where the winning event occurred. |
* Indicates the foreign key for Event Tables JOIN.
** Indicates the foreign key for Install Table JOIN.
Event Table Join Example:
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/* Event Tables JOIN Example */ SELECT * FROM events_primary e LEFT OUTER JOIN event_attribution ea ON e.event_id = ea.event_id LEFT OUTER JOIN ( SELECT event_id, dimension_value FROM event_dimensions WHERE dimension_key = 'receipt_status') ed ON e.event_id = ed.event_id WHERE DATE(e.date_occured) = '2016-09-20' LIMIT 10 |
Identity Link
identity_link:
Table Column | Description |
---|---|
date_received | The datetime (10-digit epoch timestamp) the click was received. |
*event_id | The internally generated unique ID to which the event is attributed. |
identity_name | The custom-defined parameter name of the identity link. |
identity_value | The custom parameter value associated with the identity_name. |
**install_id | The internally generated unique ID to which the install is attributed. |
kochava_device_id | The device ID assigned by Kochava. |
* Indicates the foreign key for Event Tables JOIN.
** Indicates the foreign key for Install Tables JOIN.
Impressions Tables
impression_identifiers:
Table Column | Description |
---|---|
date_received | The datetime (10-digit epoch timestamp) the impression was received. |
identifier_value | The value of the device identifier. |
*impression_id | The internally generated unique ID to which the impression is attributed. |
* Indicates the foreign key for Impression Tables JOIN.
impression_properties:
Table Column | Description | ||||||||||||
---|---|---|---|---|---|---|---|---|---|---|---|---|---|
app_name | The user-defined name for the app from which the click originated. | ||||||||||||
appstore_id | The app-specific ID on the app store sites. | ||||||||||||
carrier | The wireless carrier used on the device where the click originated. | ||||||||||||
cost_type | The Cost per Click, Cost per Install, or Cost per Mille. | ||||||||||||
country_code | 2-digit country designation where the click originated, based on IP lookup. | ||||||||||||
cp1 thru cp15 | User-defined custom parameters.
NOTE: Custom parameters available in the UI do not match the customer parameters available in Query. However, the click/UI parameters will map to the Query parameters with an offset of 1.
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creative_id | The network-supplied network_id value received on the click. | ||||||||||||
creative_size | The dimensions of the served creative. | ||||||||||||
date_received | The datetime (10-digit epoch timestamp) the impression was received. | ||||||||||||
dma | The code for the designated marketing area where the click originated, based on IP lookup. | ||||||||||||
exchange | If an ad exchange is utilized, the name of the exchange will be displayed. | ||||||||||||
imp_cost | The Cost per Impression. | ||||||||||||
imp_type | The type of impression that was servered. | ||||||||||||
*impression_id | The internally generated unique ID to which the impression is attributed. | ||||||||||||
original_request | The query parameters and values received on the click. | ||||||||||||
partner_impression_id | The unique ID generated by the partner for the impression. | ||||||||||||
referrer | The Google Referrer parameters passed on the click. | ||||||||||||
site_id | Identifies the site to which the click was served within the publisher partner. |
* Indicates the foreign key for Impression Tables JOIN.
impressions_primary:
Table Column | Description |
---|---|
campaign_name | The user-defined name for the campaign to which the click was attributed. |
city | The name of the city where the impression originated based on IP lookup. |
cost | The user-defined cost per click. |
cost_type | The Cost per Click, Cost per Install, or Cost per Mille. |
country_code | 2-digit country designation where the click originated, based on IP lookup. |
creative_id | The network-supplied network_id value received on the click. |
date_received | The datetime (10-digit epoch timestamp) the impression was received. |
device_marketing_name | The marketing name used to describe the device by the manufacturer (e.g. Galaxy S7). |
device_model | The model of the device that installed the app. |
device_os_name | The name of the operating system installed on the device. |
device_os_version | The version of the operating system installed on the device. |
device_ua | User Agent of the device gathered upon click. |
device_ver | The device type and version of the device received on click. |
identifiers | An array of all device identifiers received on the click. |
imp_type | The type of impression that was servered. |
*impression_id | The internally generated unique ID to which the impression is attributed. |
ip_address | The IP address from which the impression originated. |
kochava_impression_id | The impression ID assigned by Kochava. |
latitude | The latitude where the click originated based on IP lookup. |
longitude | The longitude where the click originated based on IP lookup. |
network_id | The Kochava-specific ID of the network from which the click originated. |
network_name | The name of the network from which the click originated. |
original_request | The query parameters and values received on the click. |
partner_impression_id | The impression ID assigned by the partner. |
region | An alphanumeric code identifying the geographic region where the impression originated, based on IP lookup. |
site_id | Identifies the site to which the click was served within the publisher partner. |
tracker_guid | The Kochava-specific ID for the tracker from which the click originated. This field is also referred to as the campaign ID within other parts of analytics and reporting. |
tracker_id | The Kochava-specific ID of the tracker from which the impression originated. |
tracker_name | The user defined name for the tracker to which the install was attributed. |
traffic_verification_fail_reason | The reason traffic has been flagged as invalid based on Traffic Verification rules. |
traffic_verified | Flag for whether the click passes the user defined traffic verification rules. |
* Indicates the foreign key for Impression Tables JOIN.
Impression Table Join Example:
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/* Impression Tables JOIN Example */ SELECT * FROM impressions_primary i LEFT OUTER JOIN impression_properties ip ON i.impression_id = ip.impression_id LEFT OUTER JOIN impression_identifiers ii ON i.impression_id = ii.impression_id WHERE DATE(i.date_received) = '2016-09-20' LIMIT 10 |
Attribution Tables
install_attribution:
Table Column | Description |
---|---|
attribution_module | The module (Kochava or SAN) in which attribution was determined. |
campaign_name | The user-defined name for the campaign to which the install was attributed. |
click_reconciliation_id | The internal Kochava ID used to identify the attribution associated with a click. |
date_received | The datetime (10-digit epoch timestamp) the install was received. |
imp_reconciliation_id | An internal Kochava ID used to identify the attribution associated with a impression. |
*install_id | The internally generated unique ID to which the install is assigned. |
lookback_seconds | The lookback window in seconds. |
lookback_used | An indicator of where the lookback window used was set (e.g. network, default). |
**matched_to_id | The click_id or impression_id of the click/impression which won attribution. |
matched_to_type | The type of event which triggered the attribution (e.g. click, impression). |
network_id | The Kochava-specific ID of the network to which the install was attributed. |
network_name | The name of the network to which the install was attributed. |
tracker_guid | The Kochava-specific ID for the tracker to which the install was attributed. |
tracker_name | The user defined name for the tracker to which the install was attributed. |
waterfall_level | The location within the attribution waterfall where the winning click/impression occurred. |
* Indicates the foreign key for Install Table JOIN.
** Indicates the foreign key for Click or Impression Tables JOIN.
Installs Tables
install_identifiers:
Table Column | Description |
---|---|
date_received | The datetime (10-digit epoch timestamp) the install was received |
identifier_type | The type of identifier received on the install. |
identifier_value | A device identifier corresponding to the identifier_type of the row. |
*install_id | The internally generated unique ID to which the install is attributed. |
* Indicates the foreign key for Install Tables JOIN.
install_influencers:
Table Column | Description |
---|---|
*click_id | Identifier associated with the influencing click associated to the influenced install. A foreign key which can be used to join out to other tables within Kochava Query. |
click_reconciliation_id | The internal Kochava ID used to identify the attribution associated with a click. |
date_received | The datetime (10-digit epoch timestamp) the install was received. |
**imp_id | Identifier associated with the influencing impression associated to the influenced install. A foreign key which can be used to join out to other tables within Kochava Query. |
imp_reconciliation_id | The internal Kochava ID used to identify the attribution associated with an impession. |
***install_id | This is a foreign key of this table and is used to join out to other tables within Kochava Query. |
rejected | The reason the install was attributed to another Network (for example, another network was credited with last-click). |
waterfall_level | The location within the attribution waterfall where the winning click/impression occurred. |
* Indicates the foreign key for the Click Tables JOIN.
** Indicates the foreign key for Impression Tables JOIN.
*** Indicates the foreign key for Install Tables JOIN.
installs_primary:
Table Column | Description |
---|---|
adid | Raw ADID received on the click (Android specific). |
android_id | Raw Android_ID received on the click (Android specific). |
app_version | The version of the app received on the install. |
attribution_module | The module (Kochava or SAN) in which attribution was determined. |
campaign_name | The user-defined name for the campaign to which the install was attributed. |
city | The name of the city where the click originated based on IP lookup. |
cost | The user-defined cost per click. |
cost_type | The Cost per Click, Cost per Install, or Cost per Mille. |
country_code | 2-digit country designation where the click originated, based on IP lookup. |
creative_id | The network-supplied network_id value received on the click. |
date_occurred | The datetime (10-digit epoch timestamp) the install occurred. |
date_received | The datetime (10-digit epoch timestamp) the install was received. |
device_limit_tracking | The customer defined ability to receive ads. Value will be 0 or 1. |
device_marketing_name | The marketing name used to describe the device by the manufacturer (e.g. Galaxy S7). |
device_model | The model of the device that installed the app. |
device_os_name | The name of the operating system installed on the device. |
device_os_version | The version of the operating system installed on the device. |
device_ua | User Agent of the device gathered upon click. |
device_ver | The device type and version of the device received on click. |
duplicate | The click_id of the duplicate click. If the value is 0, there is no duplicate click. |
identifiers | An array of all device identifiers received on the click. |
identity_link | A JSON object containing all custom-defined unique identifiers associated with the device that drove the install. |
idfa | Raw IDFA received on the click (iOS specific). |
idfv | Raw IDFV received on the click (iOS specific). |
*install_id | The internally generated unique ID to which the install is assigned. |
ip_address | The IP address from which the impression originated. |
kochava_device_id | The device ID assigned by Kochava. |
latitude | The latitude where the event originated based on IP lookup. |
longitude | The longitude where the event originated based on IP lookup. |
match_object | A JSON object containing a variety of details about the attribution of the install. properties – A JSON object containing a variety of details about the install that may or may not be included in other columns. |
matched_to_id | The click_id or impression_id of the click/impression which won attribution. |
matched_to_type | The type of event which triggered the attribution (e.g. click, impression). |
network_id | The Kochava-specific ID of the network to which the install was attributed. |
network_name | The name of the network to which the install was attributed. |
postal_code | The postal code of the region where the click originated based on IP lookup. |
properties | |
region | An alphanumeric code identifying the geographic region where the install originated based on IP lookup. |
sdk_version | The version of the Kochava SDK installed in the app at time of event. |
site_id | Identifies the site to which the click was served within the publisher partner. |
tracker_guid | The Kochava-specific ID for the tracker from which the click originated. This field is also referred to as the campaign ID within other parts of analytics and reporting. |
tracker_name | The user defined name for the tracker to which the click originated. |
traffic_verification_fail_reason | The reason traffic has been flagged as invalid based on Traffic Verification rules. |
traffic_verified | Flag for whether the click passes the user defined traffic verification rules. |
valid_receipt | Flag indicating where a valid receipt was received from the app store for the install. |
waterfall_level | The location within the attribution waterfall where the winning click/impression occurred. |
* Indicates the foreign key for Install Tables JOIN.
Install Table Join Example:
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/* Install Tables JOIN Example */ SELECT * FROM installs_primary i LEFT OUTER JOIN install_attribution ia ON i.install_id = ia.install_id LEFT OUTER JOIN ( SELECT install_id, identifier_value FROM install_identifiers WHERE identifier_type = 'idfa') AS ii ON i.install_id = ii.install_id WHERE DATE(i.date_occured) = '2016-09-20' LIMIT 10 |
Ad Revenue Tables
user_level_ad_revenue:
Table Column | Source | Data Type | Description | Value |
---|---|---|---|---|
id | Kochava | integer | Kochava System generated unique ID. | 1 |
job_id | Kochava | string | Kochava System generated Job ID for that daily run. | 03c50e60-8c0d-4ada-99ea-5b4cbc7aaf6c |
date_dttm | Kochava | timestamp | YYYY-MM-DD (UTC Timezone) The time the job requested the data from the network. | 1584887527 |
days_after | Kochava | int64 | How many days after the date of the data the request was made. | 2 |
network_id | Kochava | int64 | Kochava’s ID for the network. | 250 |
network_campaign_id | Network | string | The campaign ID within the network. | |
network_campaign_name*** | Network | string | The campaign name within the network. | |
network_ad_id | Network | int64 | The ID of the Ad within the network | 0 |
group_name** | Network | string | The group name within the network | |
group_id | Network | string | The group ID within the network. | |
placement | Network | string | The placement of the Ad. | Default interstitial |
ad_size | Network | string | The size of the Ad | 250×300 |
name | Network | string | The name of the Ad within the network. | |
type* | Network | string | The ad unit from which the revenue was generate from. | interstitial |
start_dttm | Kochava | timestamp | YYYY-MM-DD (UTC Timezone) The start date of the date range used the data request to the network. |
1584662400 |
end_dttm | Kochava | timestamp | YYYY-MM-DD (UTC Timezone) The end date of the date range used the data request to the network. |
1584748800 |
url | Network | string | The URL of the Ad. | |
image | Network | string | The URL of the image used in the Ad. | |
target | Network | string | The target data for the Ad | |
keywords | Network | string | The keyword data for the Ad. | |
gender | Network | string | The gender of the users being targeted by the Ad. | |
device_type | Network | string | Typically the platform, model, or device_id_type of the device | |
country | Network | string | The country code. | |
revenue_ecpm | calculated field | float34 | Revenue Estimate Cost Per Mille (revenue * 1000)/impressions. | 21.08 |
timezone | Kocahva or Network |
string | The UTC hour offset set on the saved credentials used to determine the date range for the data request to the network or the timezone associated with the Ad in the network. | |
device_id | Network | string | The unique ID of the user’s device. | 4ecf488e-32c7-424d-8071-3597d85b2de7 |
device_id_type | Network | string | The unique ID type of the user’s device. | idfa |
user_id | Network | string | The user ID being set by the developer. | eef36aa6-2a86-4fca-8634-2c207d5 |
revenue | Network | float64 | The Revenue generated by the user (USD). | |
impressions | Network | int64 | The number of ads displayed to the user | |
idfa | Network | string | Raw IDFA served an impression (iOS specific). | |
idfv | Network | string | Raw IDFV served an impression(iOS specific). | |
adid | Network | string | Raw ADID served an impression (Android specific). | For ironsource GAID will be mapped to ADID |
android_id | Network | string | Raw Android_ID served an impression (Android specific). |
*Maps to ironSource (Ad Unit)
**Maps to ironSource (Segment)
***Maps to ironSource (Ad Network)