Support Home > Campaign Management > Create an Apple Search Ads Campaign

Create an Apple Search Ads Campaign

  • Feature Summary: The following document defines the process for creating an Apple Search Ads campaign within Kochava. Apple Search Ads is a mobile advertising platform which allows advertisements to be embedded into Apple products such as iPhones, iPods and iPads.

     

    NOTES:

    • The issue affecting the Search Ads Attribution API has been resolved as of July 9, 2018, with iOS 11.4.1 release. Search Ads driven conversions will begin to attribute as expected as users adopt this latest iOS version. Data will continue to be unreported for devices running iOS 11.3 All requests will be returned with “iad-attribution” = “false”.
    • Apple Search Ads was formerly called iAd.
    • Apple Search Ads Campaigns are available for iOS apps only, no Postback is required and a tracking URL does not need to be provided to Apple Search Ads.

     

    Data Needed Before Beginning Process:

    • Kochava SDK must be implemented.
    • SDK Version 20160720 or later must be implemented within the app. (Recommended)
    • NOTE: Apple Search Ads may also be utilized with a Server-to-Server integration. For more information refer to our Install Notification Setup support documentation.

     

    Use Cases for Apple Search Ads Campaign:

    • An app marketing campaign with Apple Search Ads has been created.

    Create an Apple Search Ads Campaign

    1. Log in to Kochava.
    2. Select the desired Account and App.
    3. Select Links > Campaign Manager.
    4.  

       

    5. Click Add a Tracker or Select Segment Tools () > Add a Tracker.
      1. Select the Campaign.
      2. Select the Segment.

      NOTE: In order to streamline the Campaign/Segment/Tracker creation process a feature has been added to allow the creation of campaigns and segments while creating a new tracker. For more information about creating a campaign or segment while adding a new tracker, refer to our Create an Install Campaign support document. support documentation.

       

       

    6. Enter a unique Tracker Name.
    7. Select the Tracker Type > Acquisition.
    8. NOTE: By default the Tracker Type is set to Acquisition.

    9. Select Media Partner > Apple Search Ads.
    10. Select an Agency Partner. (optional)
    11. Check Share with Publisher. (optional)
    12. Enter the Install Destination URL.
    13. Enter a Deep Link. (optional)
    14. Select Pricing. (optional)
    15. Click Save. (If no further trackers need to be created)
    16. Click Save & Add Another Tracker. (If additional trackers need to be created).

     

    A. Campaign and Segment selection/creation section.


    Track Redownloads with Apple

    ATTENTION: The Install Reprocessing Lookback window is applied to all re-installs for the app and will consider all channels, not just for the purposes of tracking redownloads with Apple Search Ads.

     

    Apply the Install Reprocessing Setting:

    1. Select Apps & Assets > Partner Configuration.
    2.  

       

    3. In the upper right hand corner of the screen, Select Tools > Default Reconciliation Settings.
    4. Select the desired Install Reprocessing Lookback window.
    5. Click Save.

    Create a Reengagement Tracker:

    1. Select Links > Campaign Manager.
    2.  

       

    3. Click Add a Tracker or Select Segment Tools () > Add a Tracker.
      1. Select the Campaign.
      2. Select the Segment.

      NOTE: In order to streamline the Campaign/Segment/Tracker creation process a feature has been added to allow the creation of campaigns and segments while creating a new tracker. For more information about creating a campaign or segment while adding a new tracker, refer to our Create an Install Campaign support document.

    4. Enter Tracker Name.
    5. Select Tracker Type > Reengagement.
    6. Select Media Partner > Apple Search Ads.
    7. Select an Agency Partner. (optional)
    8. NOTE: The Share With Publisher setting allows the associated publisher to view the settings for this tracker. If unchecked, the associated publisher will not be able to view the settings for this tracker.

    9. Select the Destination URL Type > Custom.
    10. Enter an Install URL.
    11. Enter a Deep Link. (optional)
    12. NOTE: Optional and only relevant when using deferred deeplinking.

    13. Enter a Custom Parameter. (optional)
    14. Enter Pricing Type and Target Pricing. (optional)
    15. Select Event > _install for Redownload attribution.
    16. NOTE: The selected event(s) will be the point of conversion for the reengagement campaign. Attribution will be awarded to the click that led to the reengagement event based on attribution configuration. Any LTV (Lifetime Value) will also be awarded to the source that drove the reengagement.

      NOTE: The lookback window for each post-install event may be individually set. For more information on setting an event lookback window, refer to our Post-Install Event Creation and Configuration support documentation.

      NOTE: SessionBegin event is now available to be used for reengagement. One session a day is eligible to be reengaged per day.

    17. Click Save (If no further trackers need to be created).

     


    Apple Campaign Association to a Specific Tracker in Kochava (Optional):

    Locating the Tracker ID within Kochava —

    Unless a specific tracker ID has been associated with the Apple Search Ads campaign, redownloads will be associated with the latest created reengagment tracker within Kochava.

    1. Locate the Reengagement Tracker.
    2. Expand the tracker detail.
    3. Copy the Tracker ID.
    4.  

     

    Adding the Kochava Tracker ID to a New Apple Search Ads Campaign —

    1. Enter Tracker ID along with campaign name during creation flow.
    2.  

     

    Adding the Kochava Tracker ID to an Existing Apple Search Ads Campaign —

    1. Log in to Apple Search Ads.
    2. Click on Campaign.
    3. Edit Campaign Settings.
    4. Add Kochava Tracker ID to the Campaign Name.
    5. Click Save.
    6.  


  • Feature Summary: The following document defines accessing data associated with Apple Search Ads campaign within Kochava. Apple Search Ads is a mobile advertising platform which allows advertisements to be embedded into Apple products such as iPhones, iPods and iPads. Apple Search Ads campaign data can be located with Analytics, Reporting and Query, details and suggestions for locating and organizing your data can be found below.

     

    Analytics

    Within Analytics filters may be used in order to organize and display Apple Search Ads data specifically.

    NOTE: In the following example, Analytics Events Volume will be used to illustrate the display of Apple Search Ads data. The same process for applying filters may be used within any of the other Analytics views.

    1. Log in to Kochava.
    2. Select the desired Account and App.
    3. Select Analytics > Events Volume.
    4.  

    1. Click Add a Filter.
    2. Select Network Name.
    3. Select Apple Search Ads.
    4.  

      A. Select Network Name > Apple Search Ads.
      B. It is highly recommended to split the data by Site.
      C. Mouseover to view specific data.


    Reporting

    1. Log in to Kochava.
    2. Select the desired Account and App.
    3. Select Audiences & Reports > Reports.
    4.  

    1. Locate the desired report and Click Customize.
    2. Select Networks > Apple Search Ads.
    3. Adjust/Add/Remove any other settings.
    4. Click Create.
    5.  

      A. Including site and creative in the report can help organize your data.


      Query

      Below is a useful Query for understanding keyword and campaign-level performance for Apple Search Ads data. This Query must be run in Standard SQL dialect.