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Analytics Monthly Active Users

The Analytics Monthly Active Users page provides visualizations of the Active Users, RPU (Revenue per User), Total Revenue and Purchase Events for a selected time frame.

Analytics Interface

  1. Log in to Kochava.
  2. Select the desired Account and App.
  3. Select Analytics > Monthly Active Users.

Analytics Page Tools

For more information on the tools available for this Analytic Page such as the date field, exporting device IDs, sharing the page and applying Cohorts and filters, refer to our Analytics Page Tools support documentation.


Filters can be used to further refine, organize and visualize the displayed data in a method that is most beneficial. Multiple filters can be added and saved for later use.

  1. Click Add Filter.
  2. Added filters may be inclusive or exclusive. Select from the following filters categories:

    1. App — Based on the available apps within account.
    2. Campaign — Based on campaign naming conventions.
    3. Device — Based on user agent.
    4. Events — Based on Standard or Custom events.
    5. Location — Based on IP address.
    6. Attribution — Based on attributed installs and campaign attribution settings.
    7. Agency — Based on the available apps within the agency account.
    8. Traffic Verification — Based on Traffic success or failure.


    Once the filter category has been selected, one or more values may be added per filter. Filters can be saved and reapplied within any of the Analytics pages.

  3. Select the Filter drop-down menu, Select desired Filter.
  4. Add desired values.
  5. Click “X” to remove Filter.


A. Filters
B. Click “+” to add metric
C. Click “X” to remove metric
D. Click “X” to remove Filter and associated Metric(s)

Save App Filters —

  1. Click the “X” to remove a value.
  2. Click “+” to add a value.
  3. Click Save View.


Selecting a Saved Filter —

  1. Select the Saved States drop-down box.
  2. Select the desired Filter Set.


A. Select the desired Filter Set

Deleting Filter Sets:

When saved Filter Sets are no longer needed, they can be deleted.

WARNING: Analytics filters are also used to generate dynamic Audience Export reports, if a filter that is used to create an Audience Export report is deleted an error will be generated when the report is pulled. Before deleting a filter, verify that the filter is not used to pull a report.

  1. Select the Saved States drop-down box.
  2. Select the desired Filter Set.
  3. Click “X” to remove.
  4. Click Proceed.


A. Click “X” to remove

Monthly Active Users Overview

By default when the Monthly Active Users page is displayed, Active Users and RPU are displayed.

NOTE: When leveraging Cross App functionality Active Users and RPU data for all apps within the App Name filter will be displayed. For more information about adding apps using the filter feature, refer to our Analytics Page Tools support documentation.

NOTE: In order to display the Total Revenue and/or the Purchase Events, toggle the desired metric(s).

Active Users monthly totals are accounted for on the vertical axis and are represented by the blue bars.

Revenues and Purchase Events totals are accounted for on the vertical axis and are represented by the orange line.

NOTE: By default, Total Revenue is deactivated.

NOTE: When Total Revenue is activated, RPU is accounted for within Total Revenue and therefore only one line will be displayed.

Purchase Events are accounted for on the vertical axis and is represented by the green line.

NOTE: By default, Purchase Events is deactivated.


A. Active Users vertical axis
B. Data being displayed. Click to activate/deactivate
C. Timeframe horizontal axis
D. Revenue vertical axis
E. Purchase Events vertical axis


Mousing over the Monthly Active Users chart will display the data for the corresponding month. Each metric will be displayed in a color coordinated box over the selected month.


A. Mouseover month to display data

Refine Specific Date Range

The data for a specific date range can be viewed in further detail.

  1. Click and drag to select a shorter date range.
  2. NOTE: The date range can also be refined using the page date field. For more information about the page date field, refer to our Analytics Page Tools support documentation.


    Refine Date Range
    A. Click, hold and drag over date range


    The selected date range is now displayed. Specific data for each month within the refined date range can be viewed by mousing over the month.

    NOTE: The date range can be refined down to two months.


Return to Full Graph:

In order to return to the full graph, Click .


Return To Full Graph
A. Mouseover to view month specific data

Downloading the Monthly Active Users Data

The data displayed within the Monthly Active Users chart can be exported in several different formats.


Export Graphically:

Select the Download Button > Image:

  • PNG
  • JPG
  • SVG
  • PDF


Download Chart Data:

Select the Download Button > Data:

  • CSV


Print Data:

Select the Download Button > Print.


Download Data


Last Modified: Jan 17, 2024 at 4:21 pm