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  3. 10-Minute Guide to Your 1st Campaign
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10-Minute Guide to Your 1st Campaign

Contents

The following document provides the steps for setting up a campaign within Kochava from start to finish within 10 minutes.

NOTE: This document provides the basic information for getting your first campaign running. For more in-depth information on specific areas within Kochava, refer to Related Pages support documentation links provided.

Data Needed Before Beginning Process:

  • Create an App Within Kochava
  • Integrate Kochava SDK successfully into an app, SDKs can be found on our SDK Integration page.

Create an Install Campaign

  1. Log in to Kochava.
  2. Select the desired Account and App.
  3. Select Engagement > Campaign Manager.

Feature Note: To add this menu item to your Favorites Menu, select the “+” sign that appears when you hover over the menu. The Features Menu provides quick access to your most frequently visited areas of the Kochava UI.

NOTE: The Kochava UI utilizes a three-tiered navigation system within the Campaign Manager. (Campaigns > Segments > Trackers) Select the Campaign and Segment before adding a Tracker.

  1. Click + Add (Tracker) or Select Segment Tools (⋮) > Add Tracker.
  1. Enter Tracker Name.
  2. Select the desired Media Partner.
  3. Enter Destination URL
  4. Click Save.

NOTE: For more information on creating trackers, refer to our Create an Install Campaign support documentation

Create a Postback

  1. Select App Configurations > Partner Configuration.

Feature Note: To add this menu item to your Favorites Menu, select the “+” sign that appears when you hover over the menu. The Features Menu provides quick access to your most frequently visited areas of the Kochava UI.

  1. Click + Add a Partner.
  2. Select a Media Partner.
  3. Click Next.
  4. Verify Status: Active
  5. Click Save.
  6. Expand the Media Partner Postbacks.
  7. Select Install > ⚙ (Edit).
  8. Enter network specific data.

NOTE: The network specific data will vary depending on the selected network. For more information about network specific data, contact your Client Success Managers.

  1. Click Save.

NOTE: For more information about creating a Kochava-Certified postback, refer to our Create a Kochava-Certified Postback support documentation.

Updated on April 13, 2026

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