The Analytics Footprint page provides a world map displaying the total users, events, total, sessions, revenue per install, country, revenue, active users, events per user, new users, session events and revenue per user per country.
Analytics User Interface
- Log in to Kochava.
- Select the desired Account and App.
- Select Analytics > Dashboard > Footprint.
Feature Note: To add this menu item to your Favorites Menu, select the “+” sign that appears when you hover over the menu. The Features Menu provides quick access to your most frequently visited areas of the Kochava UI.
Analytics Page Tools
For more information on the tools available for this Analytic Page such as the date field, exporting device IDs, sharing the page and applying Cohorts and filters, refer to our Analytics Page Tools support documentation.
Time Range:
The date range filter provides the option to refine the window of data that is displayed. The following range types and time ranges are available for selection:
- Last:
- last day
- last week
- last month
- last quarter
- last year
- Previous:
- previous calendar week
- precious calendar month
- previous calendar year
- Custom:
- Start (Inclusive):
- Relative Date/Time — This option provides a text field in which a number can be manually entered and a drop-down box where the following options:
- Days Before
- Seconds Before
- Minutes Before
- Hours Before
- Weeks Before
- Months Before
- Quarters Before
- Years Before
- Specific Date/Time — A manual date/time may be entered or the calendar and time selection tool may be used.
- Now — This is the selection of the current date and time.
- Midnight — This is the selection of the current date and the time selection of midnight or (24:00hrs).
- Relative Date/Time — This option provides a text field in which a number can be manually entered and a drop-down box where the following options:
- End (Exclusive):
- Specific Date/Time — A manual date/time may be entered or the calendar and time selection tool may be used.
- Relative Date/Time — This option provides a text field in which a number can be manually entered and a drop-down box where the following options:
- Days After
- Seconds After
- Minutes After
- Hours After
- Weeks After
- Months After
- Quarters After
- Years After
- Now — This is the selection of the current date and time.
- Midnight — This is the selection of the current date and the time selection of midnight or (24:00hrs).
- Start (Inclusive):
- Advanced:
- Start (Inclusive) — Manually enter today or a specific desired start date.
- End (Exclusive) — Manually enter today or a specific desired end date.
- Previous:
- previous calendar week
- previous calendar month
- previous calendar year
- No filter:
A. After range selection, select the desired time range.
B. Time range that will be displayed.
Filters:
Filters can be used to further refine, organize and visualize the displayed data in a method that is most beneficial. Multiple filters can be added and saved for later use.
- Click + Add Filter.
Added filters may be inclusive or exclusive. Select from the following filters categories:- App — Based on the available apps within account.
- Events — Based on Standard or Custom events.
- Location — Based on IP address.
- Attribution — Based on attributed installs and campaign attribution settings.
- Campaign — Based on campaign naming conventions.
- Device — Based on user agent.
- Traffic Verification — Based on Traffic success or failure.
- Agency — Based on the available apps within the agency account.
Once the filter category has been selected, one or more values may be added per filter. Filters can be saved and reapplied within any of the Analytics pages.
- Select the Filter drop-down menu, Select desired Filter.
- Add desired values.
- Click “X” to remove Filter.
A. Filters
B. Click “+ Add Filter” to add metric
C. Click “X” to remove metric
D. Click “X” to remove Filter and associated Metric(s)
E. Click “Clear” to remove all Filters.
Cohorts:
Within Kochava, Cohorts are groups of users that installed an app within a specific date range.
- From the Cohort drop-down menu, Select one of the following:
- All Time — Displays all Event and all Install data for the selected date range.
- All Installs — Displays all Installs data within cohort date range.
- Attributed Installs — Displays only Attributed Installs within cohort date range.
- Unattributed Installs — Displays on Unattributed Installs within cohort date range.
When a Cohort is selected, the Cohort date field will be presented. Data for users who fall within the Cohort during the Cohort date range will be visualized within the defined Analytics date range.
USE CASE: In the example shown below, the Attributed Install Cohort has been selected with a date range of 4/18/2019 thru 4/30/2019. The data for that group of users will now be displayed within the Analytics date range.
A. Cohort Date Range: This date range determines the group of users to display within the Analytics Date Range
B. Analytics Date Range: This date range determines the overall length of time displayed
C. Data displaying the selected Cohort within the Analytics Date Range
NOTE: By default, All Time is applied which displays all relevant data.
NOTE: If a Cohort is applied, that Cohort will stay active until deactivated even when navigating to other Analytic pages.
Currency:
By default cost data is displayed in US Dollars, however cost data may be displayed in a variety of other currency.
From the Currency drop-down menu select one of the following:
- AED
- AFN
- ALL
- AMD
- ANG
- AOA
- ARS
- AUD
- AWG
- AZN
- BAM
- BBD
- BDT
- BGN
- BHD
- BIF
- BMD
- BND
- BOB
- BRL
- BSD
- BTC
- BTN
- BWP
- BYN
- BYR
- BZD
- CAD
- CDF
- CHF
- CLF
- CLP
- CNH
- CNY
- COP
- CRC
- CUC
- CUP
- CVE
- CZK
- DJF
- DKK
- DOP
- DZD
- EEK
- EGP
- ERN
- ETB
- EUR
- FJD
- FKP
- GBP
- GEL
- GGP
- GHS
- GIP
- GMD
- GNF
- GTQ
- GYD
- HKD
- HNL
- HRK
- HTG
- HUF
- IDR
- ILS
- IMP
- INR
- IQD
- IRR
- ISK
- JEP
- JMD
- JOD
- JPY
- KES
- KGS
- KHR
- KMF
- KPW
- KRW
- KWD
- KYD
- KZT
- LAK
- LBP
- LKR
- LRD
- LSL
- LYD
- MAD
- MDL
- MGA
- MKD
- MMK
- MNT
- MOP
- MRU
- MVR
- MWK
- MXN
- MYR
- MZN
- NAD
- NGN
- NIO
- NOK
- NPR
- NZD
- OMR
- PAB
- PEN
- PGK
- PHP
- PKR
- PLN
- PYG
- QAR
- RON
- RSD
- RUB
- RWF
- SAR
- SBD
- SCR
- SDG
- SEK
- SGD
- SHP
- SLL
- SOS
- SRD
- SSP
- STD
- STN
- SVC
- SYP
- SZL
- THB
- TJS
- TMT
- TND
- TOP
- TRY
- TTD
- TWD
- TZS
- UAH
- UGX
- USD
- UYU
- UZS
- VES
- VND
- VUV
- WST
- XAF
- XAG
- XAU
- XCD
- XDR
- XOF
- XPD
- XPF
- XPT
- YER
- ZAR
- ZMW
- ZWL
World Footprint Chart
By default when the Footprint page is accessed the world map is displayed. Countries with events associated are indicated with blue, while the countries that do not have any event data are indicated with gray. The quantity of events is indicated by shade. Lighter blue indicates quantity on the lower end of the scale, while darker blue indicates quantity on the higher end.
Mousing over a country will display the corresponding data for that country.
NOTE: When leveraging Cross App functionality, footprint data for all apps within the App Name filter will be displayed. For more information about adding apps using the filter feature, refer to our Analytics Page Tools support documentation.
A. Countries with data shown in blue
B. Countries without data shown in grey
C. Mouseover country to display data
D. Scale with shade indicating density
Navigating the Footprint World Map
Double clicking on a country will zoom the viewer into that country. Clicking on the home icon will zoom the viewer back out to a world view.
Zooming in and out can also be accomplished by use of the “+” and “–” tool. Clicking on the “+” zooms in, while clicking on the “–” zooms out.
A. Highlighted Country
Downloading the World Footprint Data
The data displayed within the World Footprint Chart can be downloaded in several different formats.
Download Graphically:
Select the Download Button > Select a file format:
- Download PNG image
- Download JPG image
- Download PDF document
- Download SVG vector image
Download Data:
Click the Download Button > Select a file format:
- Download CSV
- Download XLS
Print Data:
Click the Download Button > Print chart.
