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  3. Create a Reengagement Campaign
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Create a Reengagement Campaign

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A reengagement campaign is designed to target users, who were active in an app and have ceased using it, with an offer to incentivize a desired in-app action. In a reengagement campaign, clicks are matched with events for attribution. The following document defines the process for creating a reengagement campaign within Kochava. If you are planning on running a re-install reengagement campaign you will want to first make sure you have updated the install reprocessing lookback window, this process is outlined here.

NOTE: The Reengagement Campaign setup process for iOS and Android is similar and therefore this document will cover the setup for both operating systems, with specific differences noted.

Create a Reengagement Campaign

  1. Log in to Kochava.
  2. Select the desired Account and App.
  3. Select Engagement > Campaign Manager.

Feature Note: To add this menu item to your Favorites Menu, select the “+” sign that appears when you hover over the menu. The Features Menu provides quick access to your most frequently visited areas of the Kochava UI.

  1. Click + Add (Tracker) or Select Segment Tools (⋮) > Add Tracker.
  2. Enter Tracker Name.
  3. Select Tracker Type > Reengagement.
  4. Select a Media Partner.
  5. Select an Agency Partner. (optional)

NOTE: The Share With Publisher setting allows the associated publisher to view the settings for this tracker. If unchecked, the associated publisher will not be able to view the settings for this tracker.

  1. Select the Destination URL Type:
    1. Custom
    2. Google Referrer (Android Only)
    3. Landing Page

NOTE: For more information on creating and using Landing Pages, refer to our Landing Page Creation and Maintenance support documentation.

  1. Enter an Install URL.
  2. Enter a Deep Link. (optional)

NOTE: For more information about deep links, refer to our Deep Linking support documentation.

  1. Enter a Custom Parameter. (optional)
  2. Select Event(s) for Reengagement attribution.

NOTE: The selected event(s) will be the point of conversion for the reengagement campaign. Attribution will be awarded to the click that led to the reengagement event based on attribution configuration. Any LTV (Lifetime Value) will also be awarded to the source that drove the reengagement.

NOTE: The lookback window for each post-install event may be individually set. For more information on setting an event lookback window, refer to our Post-Install Event Creation and Configuration support documentation.

NOTE: SessionBegin event is now available to be used for reengagement. One session a day is eligible to be reengaged per day.

  1. Click Save (If no further trackers need to be created).
  2. Click Save & Add Another Tracker (If additional trackers need to be created).
  3. Click Save & Create Postback (To navigate directly to the Partner Configuration page).

NOTE: If an event that is required for reengagement is not present, ensure that the event is being passed to Kochava via the SDK or Server-to-Server integration.

Minimum Time to Reengagement

Minimum Time to Reengagement (MTR) settings within Kochava provide the ability to establish specific lookback windows for any post-install event. MTR settings provide the ability to set a window for how long after attribution occurs that a device can then be eligible to be re-attributed for a reengagement campaign. For more information on setting an event lookback window, refer to our Post-Install Event Creation and Configuration support documentation.

NOTE: The “mtr_rejected”:”86400″ flag present in the custom_dimensions column in an event detail report indicates that the instance of the event did not meet the minimum time to reengagement requirements and that it is not eligible for reengagement. This feature can be configured in the dashboard under the “Events” tab. By default, it is set to 24 hours, which is why you see “mtr_rejected”:”86400”, 86400 = amount of seconds in 24 hours.

Bulk Editor and Tracker Export

The bulk editor tool provides the ability to select multiple trackers, either in the same campaign or over multiple campaigns in order to edit fields across all of the selected trackers.

The tracker export tool provides the ability to select a single tracker or multiple trackers and export tracker information into a CVS file.

NOTE: The bulk edit and tracker export tools are only available within the list view within Kochava.

Bulk Editor

Within the List view of the Campaign Manager:

  1. Locate the desired Campaigns and Trackers.
  2. Select the desired Trackers.
  3. Choose one of the following actions:
    1. Edit — Provides the ability to update:
      1. The campaign the selected trackers are nested under.
      2. The Destination URL of the selected trackers.
      3. The Share with Publisher setting.
    2. Paste — Provides the ability to paste the settings below from the selected tracker:
      1. Tracker Override Settings
      2. Traffic Verification Settings
      3. Custom Parameters
    3. Columns Selected — Provides the ability to select which columns to display for the selected trackers.
Options:
  • Select All
  • Channel Type
  • Custom Parameters
  • Deeplink URL
  • Impression Tracking URL
  • Org IDs
  • Price Type
  • Share with Publisher
  • Tracker GUID
  • Type
  • Campaign Name
  • Click Tracking URL
  • Date Created
  • Destination URL
  • Network Name
  • Price Override
  • Segment Name
  • Source
  • Tracker Name

A. Edit Trackers
B. Paste Tracker Settings
C. Edit Visible Columns

Tracker Export

Within the List view of the Campaign Manger:

  1. Locate the desired Campaign and Trackers.
  2. Click the Download icon and select from the following columns:
Options:
  • Select All
  • Channel Type
  • Custom Parameters
  • Deeplink URL
  • Impression Tracking URL
  • Org IDs
  • Price Type
  • Share with Publisher
  • Tracker GUID
  • Type
  • Campaign Name
  • Click Tracking URL
  • Date Created
  • Destination URL
  • Network Name
  • Price Override
  • Segment Name
  • Source
  • Tracker Name
  1. Click Proceed.

A. Export

Updated on August 14, 2025

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