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Create an Install Campaign

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Install campaigns allow marketers to create click and impression tracking URLs. The URLs that are created are what allow Kochava to perform attribution on a given network that is running media on your behalf. After the campaign has been created, the tracking URLs need to be provided to the network to traffic.

NOTE: Before an Install Campaign can be set up, the corresponding app must be properly created within Kochava. Refer to our Create/Edit Apps support document for more information.

NOTE: The Install Campaign setup process for iOS and Android is similar and therefore this document will cover the setup for both operating systems, with specific differences noted.

Creating an Install Campaign

  1. Log in to Kochava.
  2. Select the desired Account and App.
  3. Select Engagement > Campaign Manager.

Feature Note: To add this menu item to your Favorites Menu, select the “+” sign that appears when you hover over the menu. The Features Menu provides quick access to your most frequently visited areas of the Kochava UI.

NOTE: The Kochava makes it quick and easy to add a Tracker to an existing Campaign and/or Segment. The Campaign Manager UI is a drawer format UI. Clicking on a Campaign will display the Segments and Trackers within that Campaign. Clicking on a Segment will display the Trackers within that Segment. Once a Campaign or Segment is selected, Clicking on +Add (Tracker) will place the new Tracker within that drawer.

Creating a Campaign:

  1. Click + Add (Campaigns).
  2. Enter a Campaign Name.
  3. Enter the Default Destination URL.
  4. Click Add.

Create a Segment:

  1. Select the desired Campaign.
  2. Click + Add (Segment).
  3. Enter a Segment Name.
  4. Enter a Segment Description. (optional)

NOTE: A segment may also be created within an existing campaign by selected the desired campaign and selecting the Segment drop-down menu > Create Segment.

Create a Tracker:

  1. Select the desired Segment.
  2. Click Segment Tools (⋮)
     > + Add a Tracker or Click + Add (Tracker).
  3. Enter a Tracker Name.
  4. Select Tracker Type > Acquisition.

NOTE: Acquisition is the default setting for Tracker Type.

  1. Select a Media Partner.

NOTE: The Share With Publisher setting allows the associated publisher to view the settings for this tracker. By unchecking this box, the associated publisher will not be able to view the settings for the tracker.

  1. Select an Agency Partner. (optional)
  1. Select the Destination URL Type:
    1. Custom
    2. Google Referrer (Android Only)
    3. Landing Page

A. Check to allow Publisher to view settings for the tracker.

NOTE: For more information on creating and using Landing Pages, refer to our Landing Page Creation and Maintenance support documentation.

NOTE: Google Referrer is set as the default destination type for Android apps. For the majority of Android install campaigns, Google Referrer is used for optimal conversion tracking. Google Referrer will only appear for Android-based apps. If the Google Referrer Install URL needs to be updated, refer to our Update Google Referrer Install URL support documentation.

NOTE: Depending on the selected destination URL type, default and optional settings will vary.

  1. Enter the Install Destination URL.
  2. Enter a Deep Link. (optional)

NOTE: For more information about deep links, refer to our Deep Linking support documentation.

  1. Add a Custom Parameter. (optional)
  2. Click Add a Parameter.
  3. Enter the Custom Parameter.
  4. Add additional Custom Parameters. (optional)

A. Custom Parameter

NOTE: At the Campaign Level, advertisers can utilize the Custom Parameter fields to track any custom aspect of their campaigns that they define. You can use cp_0 through cp_9 and they will be populated within their own column in reporting in concatenated form. For assistance with Custom Parameters, contact your Client Success Managers.

NOTE: When a custom parameter is created, it is inserted automatically into the Click URL.

NOTE: In order to remove a custom parameter, Click the “X” associated with the specific parameter.

  1. Click Save (If no further Trackers need to be created).
  2. Click Save & Add Another Tracker (if additional trackers need to be created).
  3. Click Save & Create Postback (if a Postback needs to be created for the Media Partner).
  4. Locate the desired Tracker and select it by checking the associated box.
  5. If available, Copy and Send Click URL to publisher. (optional)
  6. If available, Copy and Send Impression URL to publisher. (optional)

A. Select the desired Tracker
B. Copy and send to Publisher

NOTE: For more information on Impressions, refer to our Attribution Overview support documentation.

Bulk Editor and Tracker Export

The bulk editor tool provides the ability to select multiple trackers, either in the same campaign or over multiple campaigns in order to edit fields across all of the selected trackers.

The tracker export tool provides the ability to select a single tracker or multiple trackers and export tracker information into a CVS file.

NOTE: The bulk edit and tracker export tools are only available within the list view within Kochava.

Bulk Editor

Within the List view of the Campaign Manager:

  1. Locate the desired Campaigns and Trackers.
  2. Select the desired Trackers.
  3. Choose one of the following actions:
    1. Edit — Provides the ability to update:
      1. The campaign the selected trackers are nested under.
      2. The Destination URL of the selected trackers.
      3. The Share with Publisher setting.
    2. Paste — Provides the ability to paste the settings below from the selected tracker:
      1. Tracker Override Settings
      2. Traffic Verification Settings
      3. Custom Parameters
    3. Columns Selected — Provides the ability to select which columns to display for the selected trackers.
Options:
  • Select All
  • Channel Type
  • Custom Parameters
  • Deeplink URL
  • Impression Tracking URL
  • Org IDs
  • Price Type
  • Share with Publisher
  • Tracker GUID
  • Type
  • Campaign Name
  • Click Tracking URL
  • Date Created
  • Destination URL
  • Network Name
  • Price Override
  • Segment Name
  • Source
  • Tracker Name

A. Edit Trackers
B. Paste Tracker Settings
C. Edit Visible Columns

Tracker Export

Within the List view of the Campaign Manger:

  1. Locate the desired Campaign and Trackers.
  2. Click the Download icon and select from the following columns:
Options:
  • Select All
  • Channel Type
  • Custom Parameters
  • Deeplink URL
  • Impression Tracking URL
  • Org IDs
  • Price Type
  • Share with Publisher
  • Tracker GUID
  • Type
  • Campaign Name
  • Click Tracking URL
  • Date Created
  • Destination URL
  • Network Name
  • Price Override
  • Segment Name
  • Source
  • Tracker Name
  1. Click Proceed.

A. Export

Create a Postback

If desired, create a postback for the install event. Refer to our Creating Kochava-Certified Postback or Creating a Custom Postback support documents for more information.

Updated on August 14, 2025

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