The Analytics Daily Active Users page provides visualizations of the Active Users, RPU (Revenue per User), Total Revenue and Purchase Events for a selected time frame.
Analytics User Interface
- Log in to Kochava.
- Select the desired Account and App.
- Select Analytics > Dashboard > Daily Active Users.
Feature Note: To add this menu item to your Favorites Menu, select the “+” sign that appears when you hover over the menu. The Features Menu provides quick access to your most frequently visited areas of the Kochava UI.
Analytics Page Tools
For more information on the tools available for this Analytic Page such as the date field, exporting device IDs, sharing the page and applying Cohorts and filters, refer to our Analytics Page Tools support documentation.
Time Range:
The date range filter provides the option to refine the window of data that is displayed. The following range types and time ranges are available for selection:
- Last:
- last day
- last week
- last month
- last quarter
- last year
- Previous:
- previous calendar week
- precious calendar month
- previous calendar year
- Custom:
- Start (Inclusive):
- Relative Date/Time — This option provides a text field in which a number can be manually entered and a drop-down box where the following options:
- Days Before
- Seconds Before
- Minutes Before
- Hours Before
- Weeks Before
- Months Before
- Quarters Before
- Years Before
- Specific Date/Time — A manual date/time may be entered or the calendar and time selection tool may be used.
- Now — This is the selection of the current date and time.
- Midnight — This is the selection of the current date and the time selection of midnight or (24:00hrs).
- Relative Date/Time — This option provides a text field in which a number can be manually entered and a drop-down box where the following options:
- End (Exclusive):
- Specific Date/Time — A manual date/time may be entered or the calendar and time selection tool may be used.
- Relative Date/Time — This option provides a text field in which a number can be manually entered and a drop-down box where the following options:
- Days After
- Seconds After
- Minutes After
- Hours After
- Weeks After
- Months After
- Quarters After
- Years After
- Now — This is the selection of the current date and time.
- Midnight — This is the selection of the current date and the time selection of midnight or (24:00hrs).
- Start (Inclusive):
- Advanced:
- Start (Inclusive) — Manually enter today or a specific desired start date.
- End (Exclusive) — Manually enter today or a specific desired end date.
- Previous:
- previous calendar week
- previous calendar month
- previous calendar year
- No filter:
A. After range selection, select the desired time range.
B. Time range that will be displayed.
Filters:
Filters can be used to further refine, organize and visualize the displayed data in a method that is most beneficial. Multiple filters can be added and saved for later use.
- Click + Add Filter.
Added filters may be inclusive or exclusive. Select from the following filters categories:- App — Based on the available apps within account.
- Events — Based on Standard or Custom events.
- Location — Based on IP address.
- Attribution — Based on attributed installs and campaign attribution settings.
- Campaign — Based on campaign naming conventions.
- Device — Based on user agent.
- Traffic Verification — Based on Traffic success or failure.
- Agency — Based on the available apps within the agency account.
Once the filter category has been selected, one or more values may be added per filter. Filters can be saved and reapplied within any of the Analytics pages.
- Select the Filter drop-down menu, Select desired Filter.
- Add desired values.
- Click “X” to remove Filter.
A. Filters
B. Click “+ Add Filter” to add metric
C. Click “X” to remove metric
D. Click “X” to remove Filter and associated Metric(s)
E. Click “Clear” to remove all Filters.
Cohorts:
Within Kochava, Cohorts are groups of users that installed an app within a specific date range.
- From the Cohort drop-down menu, Select one of the following:
- All Time — Displays all Event and all Install data for the selected date range.
- All Installs — Displays all Installs data within cohort date range.
- Attributed Installs — Displays only Attributed Installs within cohort date range.
- Unattributed Installs — Displays on Unattributed Installs within cohort date range.
When a Cohort is selected, the Cohort date field will be presented. Data for users who fall within the Cohort during the Cohort date range will be visualized within the defined Analytics date range.
USE CASE: In the example shown below, the Attributed Install Cohort has been selected with a date range of 4/18/2019 thru 4/30/2019. The data for that group of users will now be displayed within the Analytics date range.
A. Cohort Date Range: This date range determines the group of users to display within the Analytics Date Range
B. Analytics Date Range: This date range determines the overall length of time displayed
C. Data displaying the selected Cohort within the Analytics Date Range
NOTE: By default, All Time is applied which displays all relevant data.
NOTE: If a Cohort is applied, that Cohort will stay active until deactivated even when navigating to other Analytic pages.
Currency:
By default cost data is displayed in US Dollars, however cost data may be displayed in a variety of other currency.
From the Currency drop-down menu select one of the following:
- AED
- AFN
- ALL
- AMD
- ANG
- AOA
- ARS
- AUD
- AWG
- AZN
- BAM
- BBD
- BDT
- BGN
- BHD
- BIF
- BMD
- BND
- BOB
- BRL
- BSD
- BTC
- BTN
- BWP
- BYN
- BYR
- BZD
- CAD
- CDF
- CHF
- CLF
- CLP
- CNH
- CNY
- COP
- CRC
- CUC
- CUP
- CVE
- CZK
- DJF
- DKK
- DOP
- DZD
- EEK
- EGP
- ERN
- ETB
- EUR
- FJD
- FKP
- GBP
- GEL
- GGP
- GHS
- GIP
- GMD
- GNF
- GTQ
- GYD
- HKD
- HNL
- HRK
- HTG
- HUF
- IDR
- ILS
- IMP
- INR
- IQD
- IRR
- ISK
- JEP
- JMD
- JOD
- JPY
- KES
- KGS
- KHR
- KMF
- KPW
- KRW
- KWD
- KYD
- KZT
- LAK
- LBP
- LKR
- LRD
- LSL
- LYD
- MAD
- MDL
- MGA
- MKD
- MMK
- MNT
- MOP
- MRU
- MVR
- MWK
- MXN
- MYR
- MZN
- NAD
- NGN
- NIO
- NOK
- NPR
- NZD
- OMR
- PAB
- PEN
- PGK
- PHP
- PKR
- PLN
- PYG
- QAR
- RON
- RSD
- RUB
- RWF
- SAR
- SBD
- SCR
- SDG
- SEK
- SGD
- SHP
- SLL
- SOS
- SRD
- SSP
- STD
- STN
- SVC
- SYP
- SZL
- THB
- TJS
- TMT
- TND
- TOP
- TRY
- TTD
- TWD
- TZS
- UAH
- UGX
- USD
- UYU
- UZS
- VES
- VND
- VUV
- WST
- XAF
- XAG
- XAU
- XCD
- XDR
- XOF
- XPD
- XPF
- XPT
- YER
- ZAR
- ZMW
- ZWL
Daily Active Users Overview
By default when the Daily Active Users page is displayed, Active Users and RPU are displayed.
NOTE: When leveraging Cross App functionality, Daily Active User data for all apps within the App Name filter will be displayed. For more information about adding apps using the filter feature, refer to our Analytics Page Tools support documentation.
NOTE: In order to visualize these high volumes of data quickly, Kochava utilizes HLL to rapidly analyze unique Kochava Device IDs across all events.
NOTE: In order to display the Total Revenue and/or the Purchase Events, click the desired metric(s).
Active Users daily totals are accounted for on the vertical axis and are represented by the blue bars.
Revenue Per User totals are accounted for on the vertical axis and are represented by the orange line.
NOTE: By default, Total Revenue and Purchase Events are deactivated.
Total Revenue are accounted for on the vertical axis and are represented by the yellow line.
Purchase Events are accounted for on the vertical axis and are represented by the green line.
Mousing over the Daily Active Users chart will display the data for the corresponding day. Each metric will be displayed in a color coordinated box over the selected day.
A. Purchase Events vertical axis.
B. Active Users vertical axis
C. Revenue Per User vertical axis
D. Total Revenue vertical axis.
E. Data being displayed. Click to activate/deactivate
F. Timeframe horizontal axis
A. Mouseover date to display data
Downloading the Daily Active Users Data
The data displayed within the Daily Active Users chart can be downloaded in several different formats.
Download Graphically:
Click the Download Button > Select a file format:
- Download PNG image
- Download JPG image
- Download PDF document
- Download SVG vector image
Download Data:
Click the Download Button > Select a file format:
- Download CSV
- Download XLS
Print Data:
Click the Download Button > Print
