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Analytics Facebook Insights

Feature Summary: The Analytics Facebook Insights page provides a visualization of the Facebook ad and measurement data associated with a specific app.

 

The page is divided into three main sections:

The first is a field control section on the left side for selecting available dimensions and measures. The field control has a search bar and an All Fields and In Use tabs for selecting or deselecting dimensions, measures, pivots and filters.

The second section is the center portion of the screen with a tab for Filters, Visualization and Data that have been selected in the field control and can easily be expanded or contracted as needed.

The third is the top section where you can find the Save View feature, Run button to refresh the results after adding new dimensions or measures, and a gear wheel menu.

 

Important Note: Events where the install occurred prior to Jan 7th (i.e. when the new restricted tables were created) will not have the install and install attribution data available to link back to. This means that upon release, there will be events that are attributed to Facebook and will not be counted because the install attribution data is outside of the started populating date for the new restricted tables.

 

In order for the associated Facebook Insight data to be propagated into the Kochava UI, a user with the appropriate login credentials must be entered.

NOTE: This is an account level login and once completed, all associated apps with have the Facebook Insights API data turned on. If you wish to not have a specific app’s data sent to Kochava through this API, you will need to toggle that app’s Facebook Collect Insights API Data off.

 

  1. Log in to Kochava.
  2. Select the desired Account and App.
  3. Select Apps & Assets > Partner Configuration.
  4.  

 

  1. Locate the Facebook Configuration.
  2. Click Partner Configuration Tools () > Credentials.
  3. Click Log in with Facebook.
  4. Enter the Log in Credentials.
  5. Select the Time Zone.
  6. Add an email address for notifications.
  7. Ensure the Collect Insights API Data is toggled On.
  8. Click Save.
  9.  


Analytics Interface

  1. Log in to Kochava.
  2. Select the desired Account and App.
  3. Select Analytics > Facebook Insights.
  4.  


Quick Start Views

Enables the viewing of insights data split by campaign.

By default when the Daily Cost Insights by Campaign visual is selected the following fields are loaded:

 

Primary Fields —

  • App ID
  • App Name(s)
  • Partner Account IDs
  • Partner Account Name(s)
  • Partner Campaign ID
  • Partner Campaign Name(s)
  • Partner Network ID(s)
  • Partner Network Name(s)

 

Metrics —

  • Total Installs
  • Total Spend

Enables the viewing of insights data split by ad sets.

By default when the Daily Cost Insights by Ad Set visual is selected the following fields are loaded:

 

Primary Fields —

  • App ID
  • App Name(s)
  • Partner Account IDs
  • Partner Account Name(s)
  • Partner Adset ID
  • Partner Adset Name(s)
  • Partner Campaign ID
  • Partner Campaign Name(s)
  • Partner Network ID(s)
  • Partner Network Name(s)

 

Metrics —

  • Clicks Insights
  • CTI
  • CTR
  • Events Measurement
  • Events Measurement from Install Matched to Click
  • Events Measurement from Install Matched to Impression
  • Events Reengagement Matched to Click
  • Events Revenue
  • Impressions Insight
  • Install Conversion Rate
  • Installs Matched to Click
  • Installs Matched to Impression
  • Installs Measurement
  • IPM
  • Revenue

Enables the viewing of insights data split by ad ID and name.

By default when the Daily Cost Insights by Ad visual is selected the following fields are loaded:

 

Primary Fields —

  • Ad ID
  • Ad Name(s)
  • App ID
  • App Name(s)
  • Partner Account IDs
  • Partner Account Name(s)
  • Partner Adset ID
  • Partner Adset Name(s)
  • Partner Campaign ID
  • Partner Campaign Name(s)
  • Partner Network ID(s)
  • Partner Network Name(s)

 

Metrics —

  • Clicks Insights
  • CTI
  • CTR
  • Events Measurement
  • Events Measurement from Install Matched to Click
  • Events Measurement from Install Matched to Impression
  • Events Reengagement Matched to Click
  • Events Revenue
  • Impressions Insight
  • Install Conversion Rate
  • Installs Matched to Click
  • Installs Matched to Impression
  • Installs Measurement
  • IPM
  • Revenue

Enables the viewing of insights data split by country.

By default when the Daily Cost Insights by Country visual is selected the following fields are loaded:

 

Primary Fields —

  • App ID
  • App Name(s)
  • Partner Account IDs
  • Partner Account Name(s)
  • Partner Network ID(s)
  • Partner Network Name(s)

 

Metrics —

  • Clicks Insights
  • CTI
  • CTR
  • Events Measurement
  • Events Measurement from Install Matched to Click
  • Events Measurement from Install Matched to Impression
  • Events Reengagement Matched to Click
  • Events Revenue
  • Impressions Insight
  • Install Conversion Rate
  • Installs Matched to Click
  • Installs Matched to Impression
  • Installs Measurement
  • IPM
  • Revenue


Field Control

The Field Control section provides the ability to easily add or remove any of the available fields. There are two tabs within the section, All Fields provides the full list of fields available for selection and In Use provides the list of fields that are currently selected. When a field has been added or removed, the Cost graphic display will be updated. Below is a list of the available fields for selection.

 

Important Note: When fields have been added, Run must be clicked in order to recalculate and revisualize the associated data.

 

Features:

The Field Control section provides robust features allowing users to easily locate, select or remove fields for analysis.

 

Search —

The field search box provides a convenient method for locating specific fields. Typing part of all of the field name will filter all of the available fields to display only the fields that match the query.

 

Selecting/Removing Fields —

Once a field has been located with the list of fields, click on it to add the field. Clicking on a selected field will remove that field from the list and the graphic display will be updated.

 

Clearing Fields —

All selected fields may be cleared. Under In Use click Clear all.

 

Collapsing Fields Menu —

In order to maximize the graphic display, the Fields menu may be collapsed by clicking on the collapse button.

 

Quick Start Reload —

At any point, the Quick Start prebuilt analysis may be loaded. Click on the lightning bolt icon and select from one of the prebuilt analysis. If any filtering has been selected, you will be presented with an option to either keep the current filters or replace them with the new filters associated with the prebuilt analysis.

 


Graphic Display

The Graphic Display section provides a multitude of way to graphically display the data associated with the selected fields.

 

Available Visualizations:

  • Table – Displays the associated data within a table format.
  • Column – Displays the associated data within a column graph.
  • Bar – Displays the associated data within a bar graph.
  • Scatterplot – Displays the associated data within a scatterplot graph.
  • Line – Displays the associated data within a line graph.
  • Area – Displays the associated data within an area chart.
  • Pie – Displays the associated data within a pie chart.
  • Map – Displays the associated data within a world map.
  • Single Value – Displays the top data value returned.
  • Boxplot – Displays the associated data within a box graph.
  • Donut Multiples – Displays the selected totals metric within a single donut chart.
  • Funnel – Displays the associated data within a Funnel chart.
  • Sankey – Displays the selected dimensions within a Sankey chart.
  • Single Record – Displays a single record of the selected metrics.
  • Static Map (Points) –
  • Static Map (Regions) – Displays the associated data on a regional map.
  • Table (Legacy) – Displays the associated data within a standard table format.
  • Timeline – Displays the associated data along a timeline.
  • Waterfall – Displays the associated data within a waterfall graph.
  • Word Cloud – Displays a collection of words depicted in different sizes based upon the associated data.

 


Kochava Suggested Views:

Kochava’s Measurement Explorer contains many different way to view your data. The following views are the most commonly used and most recommended by Kochava for easily viewing your data.

 

The Column visualization provides a convenient way to compare the field totals within a vertical column graph. The vertical and horizontal axis will display the associated data depending on the fields selected. Each selected metric will be represented by a different colored column and mousing over any of the columns will display the associated totals.

The metrics displayed in the graph can be enabled/disabled in order to refine the display.

The edit feature provides the opportunity to update various aspects of the column graphic display such as how the data is positioned, column spacing, column colors, label settings as well as various settings for the X and Y axis.

 

A. Enable/Disable metrics.
B. Mouseover data.
C. Edit Feature.

The Bar visualization provides a convenient way to compare the field totals within a horizontal column graph. The vertical and horizontal axis will display the associated metrics depending on the fields selected. Each selected metric will be represented by a different colored column and mousing over any of the columns will display the associated totals.

Metrics displayed in the graph can be enabled/disabled in order to refine the display.

The edit feature provides the opportunity to update various aspects of the column graphic display such as how the data is positioned, column spacing, column colors, label settings as well as various settings for the X and Y axis.

 

A. Enable/Disable Metrics.
B. Mouseover Data.
C. Edit Feature.

The Line visualization provides a convenient way to compare the field totals with a plotted line displaying how the totals changed over the selected metrics. The vertical or horizontal axis will display the associated totals depending on the view selected. Each metric line will be represented by a different color and mousing over any of the lines will display the associated totals.

Metrics displayed in the graph can be enabled/disabled in order to refine the display.

The edit feature provides the opportunity to update various aspects of the line graphic display such as how the data is positioned, line spacing, line colors, label settings as well as various settings for the X and Y axis.

 

A. Enable/Disable Metrics.
B. Mouseover Data.
C. Edit Feature.


Spreadsheet Display

The Spreadsheet display provides an in-depth view of the data associated with the selected quick view or custom view. Depending on the view or fields selected, the data will be pivoted on different fields and the number of columns present will vary.

Data can be filtered, organized and the number of rows can be set in order to optimize the display. Column and Row totals may also be available to be displayed depending on the view.

 

A. Column Settings.
B. Limit and Total Settings.

 
 
Last Modified: Jun 24, 2022 at 9:31 am