The page is divided into three main sections:
The first is a field control section on the left side for selecting available dimensions and measures. The field control has a search bar and an All Fields and In Use tabs for selecting or deselecting dimensions, measures, pivots and filters.
The second section is the center portion of the screen with a tab for Filters, Visualization and Data that have been selected in the field control and can easily be expanded or contracted as needed.
The third is the top section where you can find the Save View feature, Run button to refresh the results after adding new dimensions or measures, and a gear wheel menu.
In order for the associated Facebook Insight data to be propagated into the Kochava UI, a user with the appropriate login credentials must be entered.
NOTE: This is an account level login and once completed, all associated apps with have the Facebook Insights API data turned on. If you wish to not have a specific app’s data sent to Kochava through this API, you will need to toggle that app’s Facebook Collect Insights API Data off.
- Log in to Kochava.
- Select the desired Account and App.
- Select Apps & Assets > Partner Configuration.
- Locate the Facebook Configuration.
- Click Partner Configuration Tools (⋮) > Credentials.
- Click Log in with Facebook.
- Enter the Log in Credentials.
- Select the Time Zone.
- Add an email address for notifications.
- Ensure the Collect Insights API Data is toggled On.
- Click Save.
Analytics Interface
- Log in to Kochava.
- Select the desired Account and App.
- Select Analytics > Facebook Insights.
Quick Start Views
Enables the viewing of insights data split by campaign.
By default when the Daily Cost Insights by Campaign visual is selected the following fields are loaded:
Primary Fields —
- App ID
- App Name(s)
- Partner Account IDs
- Partner Account Name(s)
- Partner Campaign ID
- Partner Campaign Name(s)
- Partner Network ID(s)
- Partner Network Name(s)
Metrics —
- Total Installs
- Total Spend
Enables the viewing of insights data split by ad sets.
By default when the Daily Cost Insights by Ad Set visual is selected the following fields are loaded:
Primary Fields —
- App ID
- App Name(s)
- Partner Account IDs
- Partner Account Name(s)
- Partner Adset ID
- Partner Adset Name(s)
- Partner Campaign ID
- Partner Campaign Name(s)
- Partner Network ID(s)
- Partner Network Name(s)
Metrics —
- Clicks Insights
- CTI
- CTR
- Events Measurement
- Events Measurement from Install Matched to Click
- Events Measurement from Install Matched to Impression
- Events Reengagement Matched to Click
- Events Revenue
- Impressions Insight
- Install Conversion Rate
- Installs Matched to Click
- Installs Matched to Impression
- Installs Measurement
- IPM
- Revenue
Enables the viewing of insights data split by ad ID and name.
By default when the Daily Cost Insights by Ad visual is selected the following fields are loaded:
Primary Fields —
- Ad ID
- Ad Name(s)
- App ID
- App Name(s)
- Partner Account IDs
- Partner Account Name(s)
- Partner Adset ID
- Partner Adset Name(s)
- Partner Campaign ID
- Partner Campaign Name(s)
- Partner Network ID(s)
- Partner Network Name(s)
Metrics —
- Clicks Insights
- CTI
- CTR
- Events Measurement
- Events Measurement from Install Matched to Click
- Events Measurement from Install Matched to Impression
- Events Reengagement Matched to Click
- Events Revenue
- Impressions Insight
- Install Conversion Rate
- Installs Matched to Click
- Installs Matched to Impression
- Installs Measurement
- IPM
- Revenue
Enables the viewing of insights data split by country.
By default when the Daily Cost Insights by Country visual is selected the following fields are loaded:
Primary Fields —
- App ID
- App Name(s)
- Partner Account IDs
- Partner Account Name(s)
- Partner Network ID(s)
- Partner Network Name(s)
Metrics —
- Clicks Insights
- CTI
- CTR
- Events Measurement
- Events Measurement from Install Matched to Click
- Events Measurement from Install Matched to Impression
- Events Reengagement Matched to Click
- Events Revenue
- Impressions Insight
- Install Conversion Rate
- Installs Matched to Click
- Installs Matched to Impression
- Installs Measurement
- IPM
- Revenue
Facebook Insights Available Parameters
Primary Fields come from both Kochava’s measurement and Facebook’s Insights data. The data metrics displayed must match on these parameters to be displayed in the metrics columns.
| Category | Field Name (Left Panel) | Field Name (Visualization) | Description |
|---|---|---|---|
| Ad | ID | Partner Campaign ID | The unique ID of the Facebook Ad. |
| Name | Partner Campaign ID | The name of the Facebook Ad. | |
| App | ID | App ID | The App ID Kochava uses to identify apps. |
| Name | App Name | The App name Kochava uses to identify apps. | |
| Partner Accounts | Currency | Partner Account Currency | Default currency for Facebook Ad Account. |
| ID | Partner Account ID | Facebook Account ID | |
| Name | Partner Account Name | Facebook Account Name | |
| Partner Adset | ID | Partner Adset ID | Facebook Adset ID |
| Name | Partner Adset Name | Facebook Adset Name | |
| Partner Campaign | ID | Partner Campaign ID | Facebook Campaign ID |
| Name | Partner Campaign Name | Facebook Campaign Name | |
| Partner Network | ID | Partner Network ID | The network ID Kochava uses to identify networks. |
| Name | Partner Network Name | The network name Kochava uses to identify networks. | |
| Is Restricted | Is Restricted | Designated by Facebook Insight API to determine if campaign thresholds have been met and data can be displayed unrestricted. |
Metrics come from Kochava Measurement data, Facebook Insights data and in some cases the two data sets are combined for calculations.
| Data Source | Category | Field Name | Field Name (Visualization) | Description |
|---|---|---|---|---|
| Facebook Insights | CTR | CTR | The percentage of times people saw your ad and performed a click. | |
| Clicks | Insight | Insight Clicks | Count of clicks associated to “Primary” fields. | |
| Impressions | Insight | Insight Impressions | Count of impressions associated to “Primary” fields. | |
| Kochava Measurement | Events | Measurement | Measurement Events | Count of events performed by devices attributed to “Primary” fields. |
| Measurement from Installs Matched to Click | Measurement Events from Install Matched to Click | Count of events performed by devices Kochava attributed to “Primary” fields with the ad interaction associated being a ‘click’. | ||
| Measurement Installs Matched to Impression | Measurement Events from Installs Matched to Impression | Count of events performed by devices Kochava attributed to “Primary” fields with the ad interaction associated being an ‘impression’. | ||
| Reengagement Matched to Click | Measurement Reengagement Events Matched to Click | Count of events performed by devices Kochava attributed to “Primary” fields when the campaign is considered a ‘Reengagement’ campaign in Kochava. | ||
| Revenue | Measurement Revenue Events | Count of revenue events from devices Kochava attributed to “Primary” fields. | ||
| Installs | Matched to Click | Measurement Installs Matched to Click | Count of installs Kochava attributed to the “Primary” fields with the ad interaction associated being an ‘click’. | |
| Matched to Impression | Measurement Installs Matched to Impression | Count of installs Kochava attributed to the “Primary” fields with the ad interaction associated being an ‘impression’. | ||
| Measurement | Measurement Installs | Count of installs Kochava attributed to the “Primary” fields. | ||
| Revenue | Revenue | Sum of revenue from devices Kochava attributed to “Primary” fields. | ||
| Kochava Measurement Facebook Insights | Install Conversion Rate | Install Conversion Rate | Kochava Measurement Installs / Facebook Insights Clicks | |
| IPM | IPM | Kochava Measurement Installs / (1,000 Facebook Insights Impressions) | ||
| CTI | CTI | Kochava Measurement Installs / Facebook Insights Clicks |
Additional fields come from both Kochava’s measurement and Facebook’s Insights data and the data metrics displayed must match on these parameters to be counted.
| Field Name | Field Name (Visualization) | Description |
|---|---|---|
| Country | Country | The country of the device. |
| Objective | Objective | The objective reflecting the goal you want to achieve with the Facebook Ad. |
| Publisher Platform | Publisher Platform | Which platform your ad was shown on (Ex: Facebook, Instagram or Audience Network). |
Field Control
The Field Control section provides the ability to easily add or remove any of the available fields. There are two tabs within the section, All Fields provides the full list of fields available for selection and In Use provides the list of fields that are currently selected. When a field has been added or removed, the Cost graphic display will be updated. Below is a list of the available fields for selection.
Features:
The Field Control section provides robust features allowing users to easily locate, select or remove fields for analysis.
Search —
The field search box provides a convenient method for locating specific fields. Typing part of all of the field name will filter all of the available fields to display only the fields that match the query.
Selecting/Removing Fields —
Once a field has been located with the list of fields, click on it to add the field. Clicking on a selected field will remove that field from the list and the graphic display will be updated.
Clearing Fields —
All selected fields may be cleared. Under In Use click Clear all.
Collapsing Fields Menu —
In order to maximize the graphic display, the Fields menu may be collapsed by clicking on the collapse button.
Quick Start Reload —
At any point, the Quick Start prebuilt analysis may be loaded. Click on the lightning bolt icon and select from one of the prebuilt analysis. If any filtering has been selected, you will be presented with an option to either keep the current filters or replace them with the new filters associated with the prebuilt analysis.
Graphic Display
The Graphic Display section provides a multitude of way to graphically display the data associated with the selected fields.
Available Visualizations:
- Table – Displays the associated data within a table format.
- Column – Displays the associated data within a column graph.
- Bar – Displays the associated data within a bar graph.
- Scatterplot – Displays the associated data within a scatterplot graph.
- Line – Displays the associated data within a line graph.
- Area – Displays the associated data within an area chart.
- Pie – Displays the associated data within a pie chart.
- Map – Displays the associated data within a world map.
- Single Value – Displays the top data value returned.
- Boxplot – Displays the associated data within a box graph.
- Donut Multiples – Displays the selected totals metric within a single donut chart.
- Funnel – Displays the associated data within a Funnel chart.
- Sankey – Displays the selected dimensions within a Sankey chart.
- Single Record – Displays a single record of the selected metrics.
- Static Map (Points) –
- Static Map (Regions) – Displays the associated data on a regional map.
- Table (Legacy) – Displays the associated data within a standard table format.
- Timeline – Displays the associated data along a timeline.
- Waterfall – Displays the associated data within a waterfall graph.
- Word Cloud – Displays a collection of words depicted in different sizes based upon the associated data.
Kochava Suggested Views:
Kochava’s Measurement Explorer contains many different way to view your data. The following views are the most commonly used and most recommended by Kochava for easily viewing your data.
The Column visualization provides a convenient way to compare the field totals within a vertical column graph. The vertical and horizontal axis will display the associated data depending on the fields selected. Each selected metric will be represented by a different colored column and mousing over any of the columns will display the associated totals.
The metrics displayed in the graph can be enabled/disabled in order to refine the display.
The edit feature provides the opportunity to update various aspects of the column graphic display such as how the data is positioned, column spacing, column colors, label settings as well as various settings for the X and Y axis.
A. Enable/Disable metrics.
B. Mouseover data.
C. Edit Feature.
The Bar visualization provides a convenient way to compare the field totals within a horizontal column graph. The vertical and horizontal axis will display the associated metrics depending on the fields selected. Each selected metric will be represented by a different colored column and mousing over any of the columns will display the associated totals.
Metrics displayed in the graph can be enabled/disabled in order to refine the display.
The edit feature provides the opportunity to update various aspects of the column graphic display such as how the data is positioned, column spacing, column colors, label settings as well as various settings for the X and Y axis.
A. Enable/Disable Metrics.
B. Mouseover Data.
C. Edit Feature.
The Line visualization provides a convenient way to compare the field totals with a plotted line displaying how the totals changed over the selected metrics. The vertical or horizontal axis will display the associated totals depending on the view selected. Each metric line will be represented by a different color and mousing over any of the lines will display the associated totals.
Metrics displayed in the graph can be enabled/disabled in order to refine the display.
The edit feature provides the opportunity to update various aspects of the line graphic display such as how the data is positioned, line spacing, line colors, label settings as well as various settings for the X and Y axis.
A. Enable/Disable Metrics.
B. Mouseover Data.
C. Edit Feature.
Spreadsheet Display
The Spreadsheet display provides an in-depth view of the data associated with the selected quick view or custom view. Depending on the view or fields selected, the data will be pivoted on different fields and the number of columns present will vary.
Data can be filtered, organized and the number of rows can be set in order to optimize the display. Column and Row totals may also be available to be displayed depending on the view.
