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Post-Install Event Examples


Kochava standard post-install events have a finite list of event names and event keys. You can instrument your post-install events using one of the event names, and as many of the event keys (per event) as you would like. The information on this page has been organized by app type with the Kochava suggested post-install events.

 

BEST PRACTICES: Custom events can be sent to Kochava based upon the specific needs of each individual app. When instrumenting a custom or S2S event, be sure to set the values to the Raw Key names listed in the tables below when possible, while event names should directly match these standard event types.


Gaming

Standard Events:

Parameter Value Raw Key Type
User ID A unique player identifier. user_id string
Name Name or description of the tutorial completed. name string
Duration Elapsed time to complete the tutorial, in seconds. duration number

Parameter Value Raw Key Type
User ID A unique player identifier. user_id string
Name A name, number or description of the level completed. name string
Duration Elapsed time to complete the level, in seconds. duration number

Parameter Value Raw Key Type
User ID A unique customer identifier. user_id string
Name Name(s) of items purchased. name string
Content ID Identifier(s) of the items purchased. content_id string
Price The total revenue from this purchase. sum

price
number
Currency The currency used. currency string
Checkout as Guest Any data related to guest checkout status. checkout_as_guest string

NOTE: The Ad View event type is intended for True LTV use. A typical Ad View often consists only of Ad Type, Ad Network Name and Ad Placement, while other values should be populated if known.

Parameter Value Raw Key Type
Ad Type The type or identifier of the ad unit. ad_type string
Ad Network Name The ad network name. ad_network_name string
Ad Placement The location or placement of the ad unit. placement string
Ad Mediation Name The name of the mediation provider. ad_mediation_name string
Ad Campaign ID The campaign id. ad_campaign_id string
Ad Campaign Name The campaign name. ad_campaign_name string
Ad Size The size of the ad unit. ad_size string

Parameter Value Raw Key Type
Rating Value The rating value chosen. rating_value number
Maximum Rating The maximum possible rating value. max_rating_value number

 


Custom Events:

  • Level Attempt
  • Reward Unlocked
  • Level Start

eCommerce

Standard Events:

Parameter Value Raw Key Type
User ID A unique customer identifier. user_id string
Name Name of item. name string
Content ID A unique item identifier. content_id string
Item Quantity The quantity added. quantity number
Referral Form Source or referral to attribute. referral_from string

Parameter Value Raw Key Type
User ID A unique customer identifier. user_id string
Name Name of item. name string
Content ID A unique item identifier. content_id string
Referral From Source or referral to attribute. referral_from string

Parameter Value Raw Key Type
User ID A unique customer identifier. user_id string
Name One or multiple names of the items in the cart. name string
Content ID One or multiple item identifiers of the items in the cart. content_id string
Checkout as Guest Any data related to guest checkout status. checkout_as_guest string
Currency Currency to be used. currency string

Parameter Value Raw Key Type
User ID A unique customer identifier. user_id string
Name Name(s) of items purchased. name string
Content ID Identifier(s) of the items purchased. content_id string
Price The total revenue from this purchase. sum

price
number
Currency The currency used. currency string
Checkout as Guest Any data related to guest checkout status. checkout_as_guest string

Parameter Value Raw Key Type
URI The query string or uri. uri string
Results The results of the search. results string

NOTE: The Ad View event type is intended for True LTV use. A typical Ad View often consists only of Ad Type, Ad Network Name and Ad Placement, while other values should be populated if known.

Parameter Value Raw Key Type
Ad Type The type or identifier of the ad unit. ad_type string
Ad Network Name The ad network name. ad_network_name string
Ad Placement The location or placement of the ad unit. placement string
Ad Mediation Name The name of the mediation provider. ad_mediation_name string
Ad Campaign ID The campaign id. ad_campaign_id string
Ad Campaign Name The campaign name. ad_campaign_name string
Ad Size The size of the ad unit. ad_size string

Parameter Value Raw Key Type
Rating Value The rating value chosen. rating_value number
Maximum Rating The maximum possible rating value. max_rating_value number

 


Custom Events:

  • View Product
  • Sign Up
  • Sign In

Ride Hailing

Standard Events:

Parameter Value Raw Key Type
Rating Value The rating value chosen. rating_value number
Maximum Rating The maximum possible rating value. max_rating_value number

Parameter Value Raw Key Type
User ID A unique user identifier. user_id string
User Name A unique user name. user_name string
Referral From Source or referral to attribute. referral_from string

Parameter Value Raw Key Type
URI The query string or uri. uri string
Results The results of the search. results string

 


Custom Events:

  • Ride Requested
  • Ride Completed
  • Share Ride Details

Entertainment – Streaming

Standard Events:

Parameter Value Raw Key Type
User ID A unique customer identifier. user_id string
Name Name(s) of items purchased. name string
Content ID Identifier(s) of the items purchased. content_id string
Price The total revenue from this purchase. sum

price
number
Currency The currency used. currency string
Checkout as Guest Any data related to guest checkout status. checkout_as_guest string

Parameter Value Raw Key Type
Rating Value The rating value chosen. rating_value number
Maximum Rating The maximum possible rating value. max_rating_value number

Parameter Value Raw Key Type
User ID A unique user identifier. user_id string
User Name A unique user name. user_name string
Referral From Source or referral to attribute. referral_from string

Parameter Value Raw Key Type
URI The query string or uri. uri string
Results The results of the search. results string

Parameter Value Raw Key Type
User ID A unique customer identifier. user_id string
Name Name of the item viewed. name string
Content ID A unique item identifier. content_id string
Referral From View source or referral to attribute. referral_from string

NOTE: The Ad View event type is intended for True LTV use. A typical Ad View often consists only of Ad Type, Ad Network Name and Ad Placement, while other values should be populated if known.

Parameter Value Raw Key Type
Ad Type The type or identifier of the ad unit. ad_type string
Ad Network Name The ad network name. ad_network_name string
Ad Placement The location or placement of the ad unit. placement string
Ad Mediation Name The name of the mediation provider. ad_mediation_name string
Ad Campaign ID The campaign id. ad_campaign_id string
Ad Campaign Name The campaign name. ad_campaign_name string
Ad Size The size of the ad unit. ad_size string

 


Custom Events:

  • Video View
  • Free Trial Signup
  • Share Video
  • Subscribe

Travel

Parameter Value Raw Key Type
User ID A unique customer identifier. user_id string
Name One or multiple names of the items in the cart. name string
Content ID One or multiple item identifiers of the items in the cart. content_id string
Checkout as Guest Any data related to guest checkout status. checkout_as_guest string
Currency Currency to be used. currency string

Parameter Value Raw Key Type
User ID A unique player identifier. user_id string
Name A name, number or description of the level completed. name string
Duration Elapsed time to complete the level, in seconds. duration number

Parameter Value Raw Key Type
User ID A unique customer identifier. user_id string
Name Name(s) of items purchased. name string
Content ID Identifier(s) of the items purchased. content_id string
Price The total revenue from this purchase. sum

price
number
Currency The currency used. currency string
Checkout as Guest Any data related to guest checkout status. checkout_as_guest string

Parameter Value Raw Key Type
Rating Value The rating value chosen. rating_value number
Maximum Rating The maximum possible rating value. max_rating_value number

Parameter Value Raw Key Type
User ID A unique user identifier. user_id string
User Name A unique user name. user_name string
Referral From Source or referral to attribute. referral_from string

Parameter Value Raw Key Type
URI The query string or uri. uri string
Results The results of the search. results string

Parameter Value Raw Key Type
User ID A unique customer identifier. user_id string
Name Name of the item viewed. name string
Content ID A unique item identifier. content_id string
Referral From View source or referral to attribute. referral_from string

NOTE: The Ad View event type is intended for True LTV use. A typical Ad View often consists only of Ad Type, Ad Network Name and Ad Placement, while other values should be populated if known.

Parameter Value Raw Key Type
Ad Type The type or identifier of the ad unit. ad_type string
Ad Network Name The ad network name. ad_network_name string
Ad Placement The location or placement of the ad unit. placement string
Ad Mediation Name The name of the mediation provider. ad_mediation_name string
Ad Campaign ID The campaign id. ad_campaign_id string
Ad Campaign Name The campaign name. ad_campaign_name string
Ad Size The size of the ad unit. ad_size string


Custom Event:

  • Booking

Utility

Standard Events:

Parameter Value Raw Key Type
User ID A unique user identifier. user_id string
Name Name of achievement. name string
Duration Elapsed time to complete the achievement, in seconds. duration number

NOTE: The Ad View event type is intended for True LTV use. A typical Ad View often consists only of Ad Type, Ad Network Name and Ad Placement, while other values should be populated if known.

Parameter Value Raw Key Type
Ad Type The type or identifier of the ad unit. ad_type string
Ad Network Name The ad network name. ad_network_name string
Ad Placement The location or placement of the ad unit. placement string
Ad Mediation Name The name of the mediation provider. ad_mediation_name string
Ad Campaign ID The campaign id. ad_campaign_id string
Ad Campaign Name The campaign name. ad_campaign_name string
Ad Size The size of the ad unit. ad_size string

Parameter Value Raw Key Type
User ID A unique customer identifier. user_id string
Name Name(s) of items purchased. name string
Content ID Identifier(s) of the items purchased. content_id string
Price The total revenue from this purchase. sum

price
number
Currency The currency used. currency string
Checkout as Guest Any data related to guest checkout status. checkout_as_guest string

Parameter Value Raw Key Type
Rating Value The rating value chosen. rating_value number
Maximum Rating The maximum possible rating value. max_rating_value number

Parameter Value Raw Key Type
User ID A unique user identifier. user_id string
User Name A unique user name. user_name string
Referral From Source or referral to attribute. referral_from string


Social

Standard Events:

NOTE: The Ad View event type is intended for True LTV use. A typical Ad View often consists only of Ad Type, Ad Network Name and Ad Placement, while other values should be populated if known.

Parameter Value Raw Key Type
Ad Type The type or identifier of the ad unit. ad_type string
Ad Network Name The ad network name. ad_network_name string
Ad Placement The location or placement of the ad unit. placement string
Ad Mediation Name The name of the mediation provider. ad_mediation_name string
Ad Campaign ID The campaign id. ad_campaign_id string
Ad Campaign Name The campaign name. ad_campaign_name string
Ad Size The size of the ad unit. ad_size string

Parameter Value Raw Key Type
Rating Value The rating value chosen. rating_value number
Maximum Rating The maximum possible rating value. max_rating_value number

Parameter Value Raw Key Type
User ID A unique user identifier. user_id string
User Name A unique user name. user_name string
Referral From Source or referral to attribute. referral_from string

Parameter Value Raw Key Type
URI The query string or uri. uri string
Results The results of the search. results string

Parameter Value Raw Key Type
User ID A unique customer identifier. user_id string
Name Name of the item viewed. name string
Content ID A unique item identifier. content_id string
Referral From View source or referral to attribute. referral_from string


Full List of Standard Events

  • Achievement
  • Ad Click
  • Ad View
  • Add to Cart
  • Add to Wishlist
  • Checkout Start
  • Level Complete
  • Purchase
  • Rating
  • Registration Complete
  • Search
  • Tutorial Complete
  • Start Trial
  • Subscribe
  • View

  • Standard Event Parameters

    The following standard parameters may be included with any event. Custom parameters may also be used as needed, although it is highly recommended these standard parameters be used when possible. If implementing these parameters manually, please ensure that your values are sent under the Raw Key key names. You may mix and match parameters as desired for any given event, with a limit of 16 (sixteen) parameters at most.

     

    Parameter Name Raw Key (S2S or Custom) Expected Type
    Action action string
    Background background boolean
    Checkout as Guest checkout_as_guest string
    Completed completed boolean
    Content ID content_id string
    Content Type content_type string
    Currency currency string
    Date now_date string
    Description description string
    Destination destination string
    Duration duration number
    End Date end_date string
    Item Added From item_added_from string
    Level level string
    LTV Ad Campaign ID ad_campaign_id string
    LTV Ad Campaign Name ad_campaign_name string
    LTV Ad Group ID ad_group_id string
    LTV Ad Group Name ad_group_name string
    LTV Ad Mediation Name ad_mediation_name string
    LTV Ad Network Name ad_network_name string
    LTV Ad Placement placement string
    LTV Ad Size ad_size string
    LTV Ad Type ad_type string
    Max Rating Vlaue max_rating_value number
    Name name string
    Order ID order_id string
    Origin origin string
    Price price

    sum
    number
    Quantity quantity number
    Rating Value rating_value number
    Receipt ID receipt_id string
    Referral From referral_from string
    Registration registration_method string
    Results results string
    Score score string
    Search Term search_term string
    Spatial X spatial_x number
    Spatial Y spatial_y number
    Spatial Z spatial_z number
    Start Date start_date string
    Success success string
    URI uri string
    User ID user_id string
    User Name user_name string
    Validated validated string

     
     

    Last Modified: Sep 11, 2018 at 2:39 pm