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IdentityLink™ Setup

Feature Summary: IdentityLink™ allows Kochava customers to manage their audience by associating an internal customer identifier with a Kochava device ID. Marketers can then correlate attribution and analytics information within Kochava to the customer behavioral data within internal or 3rd-party B.I. tools. This is useful when trying to tie users across multiple devices based on a internal identifier, for example mobile and desktop users.

Joining User Identity to Devices

Kochava provides an API to support the linkage between a user device and their identity in your application. This feature is referred to as the IdentityLink™ in Kochava. Use the following API to accomplish this objective.


Send the following JSON as HTTP POST to the following URL endpoint:


Available Parameters:

URL Parameter Example Value Description Req.
kochava_app_id kogamerdna114e9bb34812587 This is the unique application ID used to represent the App. Yes
device_id idfa:A6334005-9019-46BB-9659-74FD0BD33585 An object of name-value pairs for identifiers of the device. Yes
data app_userid (“identity string”)
fb_userid (“identity string”)
Name-value pair object of data that can be sent upon the IdentityLink™ action. Yes