The page is divided into two main sections:

The top section provides the ability to filter by app data, date range, media partners and/or partner campaign names. A reload option is also provided to remove any of the filter options that have been added.

The second and main section of the page provides data tiles with the associated metric data as well as an interactive overview graph displaying the data over the selected timeframe.

SKAdNetwork Insights Interface

Using Filters

Filters provide a useful way to focus in on a specific subset of data. Filters can be easily added, removed and updated to provide a variety of graphical views.

A. Click + to add filters.
B. Click X to remove filters.
C. Click for timeframe options.

Apps Filter:

By default all apps associated with the current account are selected. If desired, a single or multiple apps may be selected in order to focus the data. Clicking on + will provide a drop-down menu with all of the available apps. Clicking on X will remove the associated app.

Date Filter:

The Date Filter provides the opportunity to select from a list of pre-set date ranges, manually select a date range from the provided calendar or manually enter the desired date range.

A. Select calendar dates
B. Pre-set date ranges
C. Manual select date range.

Media Partners:

By default all Media Partners associated with the current account are selected. If desired, a single or multiple partners may be selected in order to focus on only the data associated with those specific partners. Clicking on + will provide a drop-down menu with all of the available partners. Clicking on X will remove the associated partner.

Partner Campaign Names:

By default all Partner Campaign Names associated with the current account are selected. If desired, a single or multiple campaign names may be selected in order to focus on only the data associated with those specific campaigns. Clicking on + will provide a drop-down menu with all of the available campaigns. Clicking on X will remove the associated campaign.

Data Tiles

The SKAdNetwork page provides nine data tiles which update as filters are applied or removed. The data tiles represent the metrics for:

• SKAdNetwork Installs
• Click Match Percentage
• Impression Match Percentage
• Click Influencers
• Impression Influencers
• Reinstalls
• Reinstall Percentage
• In-App Conversions
• In-App Conversion Percentage

Further exploring the data for a metric can be accomplished through the use of the Data Tile action menu.

1. Locate the desired metric you would like to explore further.
2. Click Data Tile menu (⋮) > Explore from here.
3. Add any additional metrics desired to explore.

Overview Chart

The SKAdNetwork Insights Overview Chart is an interactive chart which allows for the examination of the metrics listed within the data tiles over the selected timeframe. Each metric is color coded and mousing over any of the desired dates within the chart will display the corresponding data. Metrics can be easily toggled on or off by clicking on the desired metric label.

Exploring Chart Data:

The metrics that are displayed within the Overview Chart may be turned on or off through the Explore feature in order to display the combination of the desired metrics.

1. Click Overview Chart menu (⋮) > Explore from here.
2. Using the Field Control menu, select or deselect the desired metrics.
3. Click Run.

A. Field Controls
B. Chart overview will update with new data.

Downloading Chart Data:

The data that is displayed within the Overview Chart may be downloaded in the following formats:

• TXT (tab-separated values)
• Excel Spreadsheet (Excel 2007 or later)
• CSV
• JSON
• HTML
• Markdown
• PNG (Image Visualization)

Advanced Data Options may also be selected from the following:

• Results
• With visualizations options applied
• As displayed in the data table
• Data Values
• Formatted
• Unformatted (no rounding, special characters, etc.)
• Number of Rows to Include
• Current result table
• All results
• Custom