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Adobe Analytics Integration


The following document describes the process for integrating Kochava with Adobe Analytics in order to send the data captured in Kochava to an Adobe Analytics account.

 

Data Needed Before Beginning Process:

  • Ensure that your app includes both the Adobe Analytics SDK and Kochava SDK.
  • Marketing Cloud Visitor ID – Obtained from the Adobe Analytics SDK.
  • Adobe Visitor ID – Obtained from the Adobe Analytics SDK.
  • Pass both of the above IDs as IdentityLink values via the New Constructor functionality in the Kochava SDK.

 

NOTE: Kochava has built-in hooks that communicate with the Adobe Analytics SDK in order to allow the retrieval of the Marketing Cloud Visitor ID and Adobe Visitor ID, and send that information through the attribution lifecycle (install and post-install events). The data is then posted back to the Adobe Analytics platform.

 

BEST PRACTICES: The benefit of utilizing the above integration is that developers utilizing Adobe Analytics can tie unique Adobe IDs to attribution meta-data creating a seamless way to properly track all campaign data with the Adobe Analytics platform.


Android Integration

Sample Code:

 

WARNING: Adobe’s Cloud ID collection method (getMarketingCloudId) performs a blocking network request and should not be called from the UI thread.


iOS Integration

Sample Code:

 

WARNING: Adobe’s Cloud ID collection method (visitorMarketingCloudID) performs a blocking network request and should not be called from the UI thread.


Add A Postback Configuration

  1. Log in to Kochava.
  2. Select the desired Account and App.
  3. Select Apps & Assets > Partner Configuration.
  4.  

     

  5. Click Add a Configuration.
  6. Select Adobe Analytics.
  7. Click Go.
  8.  

     

  9. Locate the desired postback and Click Postback Tools () > Create.
  10. Enter the Report Suite ID.
  11. Select the Delivery Type:
    1. HTTP
    2. HTTPS
  12. Enter the Tracking Server.
  13. Enter the Event Name.
  14. Check Restrict Timestamp Delivery. (optional)
  15. Select whether to Supply Network Data to Analytics Partner:
    1. True
    2. False
  16. Select the Delivery Method:
    1. All
    2. Network Only
  17. Click Save.
  18.  


Sample Integration

Sample Code:

 

NOTE: The result of the same code above and postbacks will send this payload to Adobe Analytics from the Kochava Server.


Testing the Integration

For more information on testing the integration with Kochava, refer to our Testing an Integration with Kochava support documentation.

 
 

Last Modified: Jul 3, 2019 at 2:38 pm