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Self-Attributing Networks Campaign Data Mapping


Below you will find the custom mapping of SAN (Self-Attributing Network) specific campaign metadata into the Kochava site and creative ID parameters. This data is visualized throughout the product and accessible through reporting output and analytics in real-time.


Campaign Data Mapping Guide

 

SAN Name site_id creative_id partner fields
*Facebook campaign_group_name
campaign_name
campaign_id
adgroup_name
adgroup_id
adgroup_id
adgroup_name
campaign_id
campaign_name
publisher_platform
*Instagram campaign_group_name
campaign_name
campaign_id
adgroup_name
adgroup_id
adgroup_id
adgroup_name
campaign_id
campaign_name
publisher_platform
Twitter TPN – campaign_name
campaign_id
tweet_id campaign_id
campaign_name
Google Adwords campaign_name
campaignid
campaigntype
keyword
matchtype
** creative_id
** video_id
campaign_id
campaign_name
network_type
ad_group_id
keyword
Apple Search Ads keyword if available (iAd),
otherwise
keywordid (AdServices)
campaign-id
campaign-name
adgroup-id
adgroup-name
iad-adgroup-id
iad-adgroup-name
iad-campaign-id
iad-campaign-name
iad-keyword or keywordid (AdServices)
Snapchat campaign_id
campaign_name
ad_id
ad_name
ad_squad_id
ad_squad_name
campaign_id
campaign_name
Yahoo! site_id creative_id adgroup_id
adgroup_name
campaign_id
campaign_name
demand_platform_id
DoubleClick last_click_site_id – Placement
last_click_placement_id

 
or

last_impression_site_id – Placement
last_impression_placement_id
last_click_ad_id -Ad ID
last_click_creative_id

 
or

last_impression_ad_id – Ad ID
last_impression_creative_id

* The keys that Facebook/Instagram sends in their claim responses should be interpreted as follows:

The campaign_group_name in Kochava correlates to the Campaign Name in Facebook.
The campaign_name and campaign_id in Kochava correlate to the Ad Set name and Ad Set ID in Facebook.
** Not available at this time.


List of Self Attributing Networks

Below is a list of all of the SANs supported by Kochava. Refer to the examples above for mapping campaign/keyword data to Kochava.

NOTE: Apple Search Ads, DoubleClick, Facebook, Google, Instagram, Snapchat, Twitter and Yahoo! are all SANs integrated with Kochava. Where available, network partners have been listed below.

 

  •  

    A1 Social – Facebook
    Adaptly – Facebook
    Adotomi – Facebook
    Adparlor – Facebook
    Adquant – Facebook
    ADTZ – Facebook
    Altrooz – Facebook
    Ampush – Facebook
    Bidalgo – Facebook
    Brand Networks – Facebook
    CyberZ – Facebook
    DAUUP – Facebook
    Gallop Labs – Facebook
    Glow – Facebook
    GraphEffect – Facebook
    Kenshoo – Facebook
    Kinetic Social – Facebook
    Marin Labs – Facebook
    Matomy – Facebook
    Nanigans – Facebook
    Optilly – Facebook
    Optimal – Facebook
    Qwaya – Facebook
    Resolution Media – Facebook
    Rocket Fuel – Facebook
    Science Growth Labs – Facebook
    SearchMan – Facebook
    Septeni – Facebook
    Shift – Facebook
    SMARTLY – Facebook
    Social Code – Facebook
    Social Moov – Facebook
    Social Wire Facebook
    Social.com – Facebook
    SocialClicks – Facebook
    Sprinklr – Facebook
    Spruce Media – Facebook
    SWAd Facebook
    TBG – Facebook
    Unified Social – Facebook

  •  

    CyberAgent – Google – Android
    CyberAgent – Google – iOS
    Google AdMob – Android
    Google Search – Android
    Kenshoo – Google – Android
    Kenshoo – Google – iOS
    Marin Software (AdWords) – Android
    Neverblue – Google
    Septeni – Google Search – Android

  •  

    Kenshoo – Google Adwords
    Septeni – Google Adwords
    Sprinklr – Google Adwords
    Cyberagent – Google Adwords
    Cognant – Google Adwords
    Marin Software – Google Adwords
    AI Media Group – Google Adwords

  •  

    A1 Social – Instagram
    Adaptly – Instagram
    Adotomi – Instagram
    Adparlor – Instagram
    Adquant – Instagram
    ADTZ – Instagram
    Altrooz – Instagram
    Ampush – Instagram
    Bidalgo – Instagram
    Brand Networks – Instagram
    CyberZ – Instagram
    DAUUP – Instagram
    Gallop Labs – Instagram
    Glow – Instagram
    GraphEffect – Instagram
    Kenshoo – Instagram
    Kinetic Social – Instagram
    MakeMeReach – Instagram
    Marin Labs – Instagram
    Matomy – Instagram
    Nanigans – Instagram
    Optilly – Instagram
    Optimal – Instagram
    Rocket Fuel – Instagram
    Science Growth Labs – Instagram
    SearchMan – Instagram
    Septeni – Instagram
    Shift – Instagram
    SMARTLY – Instagram
    Social Code – Instagram
    Social Moov – Instagram
    Social.com – Instagram
    SocialClicks – Instagram
    Sprinklr – Instagram
    Spruce Media – Instagram
    SWAd Instagram
    TBG – Instagram
    Unified Social – Instagram

  •  

    Adaptly – Twitter-Android
    Adaptly – Twitter-iOS
    Adparlor – Twitter-Android
    Adparlor – Twitter-iOS
    ADTZ – Twitter-Android
    ADTZ – Twitter-iOS
    Ampush – Twitter-Android
    Ampush – Twitter-iOS
    Brand Networks – Twitter
    Comprendi – Twitter-Android
    Comprendi – Twitter-iOS
    Flightly – Twitter – Android
    Flightly – Twitter – iOS
    Glow – Twitter-Android
    Glow – Twitter-iOS
    Kinetic Social – Twitter-Android
    Kinetic Social – Twitter-iOS
    Nanigans – Twitter-Android
    Nanigans – Twitter-iOS
    Predict Effect – Twitter-Android
    Predict Effect – Twitter-iOS
    Septeni – Twitter-Android
    Septeni – Twitter-iOS
    Shift – Twitter-Android
    Shift – Twitter-iOS
    Social Code – Twitter
    Sprinklr – Twitter – Android
    Sprinklr – Twitter – iOS
    TBG – Twitter-Android
    TBG – Twitter-iOS
    Twitter – MZ
    Twitter Publisher Network – Android
    Twitter Publisher Network – iOS
    Twitter-Android
    Twitter-iOS
    Unified Social – Twitter-Android
    Unified Social – Twitter-iOS

  •  

    Yahoo! – Gemini
    Yahoo! – Acquisio
    Yahoo! – AdLucent
    Yahoo! – Adobe
    Yahoo! – AdParlor
    Yahoo! – CDKGlobal
    Yahoo! – ChannelAdvisor
    Yahoo! – CommerceHub
    Yahoo! – Criteo
    Yahoo! – Dealer.com
    Yahoo! – DexMedia
    Yahoo! – Didit
    Yahoo! – DoubleClick
    Yahoo! – eSearchVision
    Yahoo! – Felix
    Yahoo! – Fiksu
    Yahoo! – G5SearchMarketing
    Yahoo! – GeniusMonkey
    Yahoo! – Hibu
    Yahoo! – IgnitionOne
    Yahoo! – Impaqt
    Yahoo! – Imwave
    Yahoo! – Kenshoo
    Yahoo! – LBN
    Yahoo! – Leadqual
    Yahoo! – Marin
    Yahoo! – PulsePoint
    Yahoo! – Reachlocal
    Yahoo! – RKG
    Yahoo! – SearchForce
    Yahoo! – Sprinklr
    Yahoo! – TellApart
    Yahoo! – Vizergy
    Yahoo! – Web.com
    Yahoo! – www.local.com
    Yahoo! – Yext
    Yahoo! – YP
    Yahoo! – Zemanta