Below you will find the custom mapping of SAN (Self-Attributing Network) specific campaign metadata into the Kochava site and creative ID parameters. This data is visualized throughout the product and accessible through reporting output and analytics in real-time.
Campaign Data Mapping Guide
| SAN Name | site_id | creative_id | partner fields |
|---|---|---|---|
| campaign_group_name campaign_name campaign_id |
adgroup_name adgroup_id |
adgroup_id adgroup_name campaign_id campaign_name publisher_platform |
|
| campaign_group_name campaign_name campaign_id |
adgroup_name adgroup_id |
adgroup_id adgroup_name campaign_id campaign_name publisher_platform |
|
| TPN – campaign_name campaign_id |
tweet_id |
campaign_id campaign_name |
|
| Google Adwords | campaignid campaigntype keyword matchtype |
** creative_id ** video_id |
campaign_id campaign_name network_type ad_group_id keyword |
| Apple Search Ads | keyword | campaign-id campaign-name adgroup-id adgroup-name |
iad-adgroup-id iad-adgroup-name iad-campaign-id iad-campaign-name iad-keyword |
| Snapchat | campaign_id campaign_name |
ad_id ad_name |
ad_squad_id ad_squad_name campaign_id campaign_name |
| Verizon Media | site_id | creative_id |
adgroup_id adgroup_name campaign_id campaign_name demand_platform_id |
| DoubleClick | last_click_site_id – Placement last_click_placement_id last_impression_site_id – Placement last_impression_placement_id |
last_click_ad_id -Ad ID last_click_creative_id last_impression_ad_id – Ad ID last_impression_creative_id |
* The keys that Facebook/Instagram sends in their claim responses should be interpreted as follows:
The campaign_group_name in Kochava correlates to the Campaign Name in Facebook.
The campaign_name and campaign_id in Kochava correlate to the Ad Set name and Ad Set ID in Facebook.
** Not available at this time.
List of Self Attributing Networks
Below is a list of all of the SANs supported by Kochava. Refer to the examples above for mapping campaign/keyword data to Kochava.
NOTE: Apple Search Ads, DoubleClick, Facebook, Google, Instagram, Snapchat, Twitter and Verizon Media are all SANs integrated with Kochava. Where available, network partners have been listed below.
-
A1 Social – Facebook
Adaptly – Facebook
Adotomi – Facebook
Adparlor – Facebook
Adquant – Facebook
ADTZ – Facebook
Altrooz – Facebook
Ampush – Facebook
Bidalgo – Facebook
Brand Networks – Facebook
CyberZ – Facebook
DAUUP – Facebook
Gallop Labs – Facebook
Glow – Facebook
GraphEffect – Facebook
Kenshoo – Facebook
Kinetic Social – Facebook
Marin Labs – Facebook
Matomy – Facebook
Nanigans – Facebook
Optilly – Facebook
Optimal – Facebook
Qwaya – Facebook
Resolution Media – Facebook
Rocket Fuel – Facebook
Science Growth Labs – Facebook
SearchMan – Facebook
Septeni – Facebook
Shift – Facebook
SMARTLY – Facebook
Social Code – Facebook
Social Moov – Facebook
Social Wire Facebook
Social.com – Facebook
SocialClicks – Facebook
Sprinklr – Facebook
Spruce Media – Facebook
SWAd Facebook
TBG – Facebook
Unified Social – Facebook -
CyberAgent – Google – Android
CyberAgent – Google – iOS
Google AdMob – Android
Google Search – Android
Kenshoo – Google – Android
Kenshoo – Google – iOS
Marin Software (AdWords) – Android
Neverblue – Google
Septeni – Google Search – Android -
Kenshoo – Google Adwords
Septeni – Google Adwords
Sprinklr – Google Adwords
Cyberagent – Google Adwords
Cognant – Google Adwords
Marin Software – Google Adwords
AI Media Group – Google Adwords -
A1 Social – Instagram
Adaptly – Instagram
Adotomi – Instagram
Adparlor – Instagram
Adquant – Instagram
ADTZ – Instagram
Altrooz – Instagram
Ampush – Instagram
Bidalgo – Instagram
Brand Networks – Instagram
CyberZ – Instagram
DAUUP – Instagram
Gallop Labs – Instagram
Glow – Instagram
GraphEffect – Instagram
Kenshoo – Instagram
Kinetic Social – Instagram
MakeMeReach – Instagram
Marin Labs – Instagram
Matomy – Instagram
Nanigans – Instagram
Optilly – Instagram
Optimal – Instagram
Rocket Fuel – Instagram
Science Growth Labs – Instagram
SearchMan – Instagram
Septeni – Instagram
Shift – Instagram
SMARTLY – Instagram
Social Code – Instagram
Social Moov – Instagram
Social.com – Instagram
SocialClicks – Instagram
Sprinklr – Instagram
Spruce Media – Instagram
SWAd Instagram
TBG – Instagram
Unified Social – Instagram -
Adaptly – Twitter-Android
Adaptly – Twitter-iOS
Adparlor – Twitter-Android
Adparlor – Twitter-iOS
ADTZ – Twitter-Android
ADTZ – Twitter-iOS
Ampush – Twitter-Android
Ampush – Twitter-iOS
Brand Networks – Twitter
Comprendi – Twitter-Android
Comprendi – Twitter-iOS
Flightly – Twitter – Android
Flightly – Twitter – iOS
Glow – Twitter-Android
Glow – Twitter-iOS
Kinetic Social – Twitter-Android
Kinetic Social – Twitter-iOS
Nanigans – Twitter-Android
Nanigans – Twitter-iOS
Predict Effect – Twitter-Android
Predict Effect – Twitter-iOS
Septeni – Twitter-Android
Septeni – Twitter-iOS
Shift – Twitter-Android
Shift – Twitter-iOS
Social Code – Twitter
Sprinklr – Twitter – Android
Sprinklr – Twitter – iOS
TBG – Twitter-Android
TBG – Twitter-iOS
Twitter – MZ
Twitter Publisher Network – Android
Twitter Publisher Network – iOS
Twitter-Android
Twitter-iOS
Unified Social – Twitter-Android
Unified Social – Twitter-iOS -
Verizon Media – Gemini
Verizon Media – Acquisio
Verizon Media – AdLucent
Verizon Media – Adobe
Verizon Media – AdParlor
Verizon Media – CDKGlobal
Verizon Media – ChannelAdvisor
Verizon Media – CommerceHub
Verizon Media – Criteo
Verizon Media – Dealer.com
Verizon Media – DexMedia
Verizon Media – Didit
Verizon Media – DoubleClick
Verizon Media – eSearchVision
Verizon Media – Felix
Verizon Media – Fiksu
Verizon Media – G5SearchMarketing
Verizon Media – GeniusMonkey
Verizon Media – Hibu
Verizon Media – IgnitionOne
Verizon Media – Impaqt
Verizon Media – Imwave
Verizon Media – Kenshoo
Verizon Media – LBN
Verizon Media – Leadqual
Verizon Media – Marin
Verizon Media – PulsePoint
Verizon Media – Reachlocal
Verizon Media – RKG
Verizon Media – SearchForce
Verizon Media – Sprinklr
Verizon Media – TellApart
Verizon Media – Vizergy
Verizon Media – Web.com
Verizon Media – www.local.com
Verizon Media – Yext
Verizon Media – YP
Verizon Media – Zemanta
