Data Needed Before Beginning Process:
- GMP Link ID
Benefits for Advertisers:
Google’s App Attribution Partners integration leveraging Google Marketing Platform has the following benefits:
- Improved Workflow: Easier workflow for setting up integrations with AAPs, leading to fewer manual errors & discrepancies.
- Enhanced Data: Advertisers can now view the particular Display & Video 360/Campaign Manager 360 line item that is driving the conversion within the AAPs UI.
- Increased Attribution: Combined with enhanced attribution for Campaign Manager 360 or Display & Video 360, advertisers can attribute conversions for additional sources, including web>app conversions, and app>app conversions that utilize web or hashed ID’s.
How it Works for Advertisers:
Link your apps with third-party app attribution tools to track conversions in mobile apps, such as installs and in-app actions. You can view reports about your conversions from your third-party service, or directly from Campaign Manager 360 and Display & Video 360.
View the legacy third-party conversion tracking article for configuring with other services in Campaign Manager 360.
Campaign Manager 360
- Log into Google Campaign Manager 360.
- Navigate to Advertiser > Floodlight > Configuration > App Attribution.
Create a New Link:
- Click Link app analytics developer.
- Click the All dropdown to select the platform type and search for the app.
- Click the Select partner dropdown to select the app analytics partner.
- Click Save.
Reuse an Existing Link:
- Click Reuse app analytics developer link.
- Under the Link ID header, enter the existing link ID.
- Click Save.
Display and Video 360
NOTE: If you set up your links in Campaign Manager 360, you do not need to complete this section.
Part of the Google Marketing Platform, Display & Video 360 (formerly DoubleClick Bid Manager) is a tool that helps creative, data and media teams work together to execute end-to-end campaigns.
NOTE: Parallel tracking is now available for Video campaigns and is mandatory for DV360 campaigns. Parallel tracking brings users to a landing page directly while Kochava measurement happens in the background.
In Google Display and Video 360:
Create a New Link —
- Click Add app attribution partner link.
- Select the Create new link option.
- Click the All platforms dropdown to select the platform type and search for the app.
- Click the Select tracking SDK dropdown to select the Kochava as the app analytics partner.
- Click Add.
- On the App attribution page, click Done.
- On the Floodlight Group page, click Save.
Reuse an Existing Link —
- Click Add app attribution partner link.
- Select the Reuse existing link option.
- Enter an existing link ID.
- Click Add.
- On the App attribution page, click Done.
- On the Floodlight Group page, click Save.
Floodlight Activities —
The following Floodlight activities will be automatically generated with each app attribution link:- add_to_cart
- ecommerce_purchase
- first_open
- in_app_purchase
- session_start
- view_item
- view_item_list
- view_search_results
- custom
In Kochava:
- Create a Tracker in Kochava for Display and Video 360.
- Create a Postback in Kochava for Display and Video 360.
- Insert the Link ID into the partner configuration for DV360.
- Coming soon, the addition of U Variables.
NOTE: For more information on creating a Tracker for Display and Video 360, refer to our Creating an Install Campaign support documentation.
NOTE: For more information on creating a Tracker for Display and Video 360, refer to our Create a Kochava-Certified Postback support documentation.
GMP API Response
Conversion Tracking Response for DBM Campaign:
NOTE: The GMP Response will contain claim information for both CM360 and DV360; today there is no way to limit the GMP API response to one or the other.
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{ "product_type": "DBM", "ad_event_id": "Q2owS0VRancwZHk0QlJDdXVMX2U1TQ", "campaign_type": "Display", "line_item_id": 123456789, "line_item_name": "Network-1 ROW global APAC", "external_customer_id": 2555, "creative_id": 512333, "exchange_id": 132, "insertion_order_id": 523423, "timestamp": 1432681913.123456 } |
Conversion Tracking Response for DCM Campaign:
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{ "product_type": "DCM", "ad_event_id": "oanwe0VRancwZ1k0PPJDdUD4222", "interaction_type": "click", "campaign_type": "Display", "placement_id": 9342323, "placement_name": "Network-1 ROW PLACEMENT FALL’16", "external_customer_id": 7480555, "creative_id": 8234234, "timestamp": 1432681913.123456 } ], "errors": [], "attributed": true } |