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Analytics Daily Active Users


The Analytics Daily Active Users page provides visualizations of the Active Users, RPU (Revenue per User), Total Revenue and Purchase Events for a selected time frame.


Analytics Interface

  1. Log in to Kochava.
  2. Select the desired Account and App.
  3. Select Analytics > Daily Active Users.
  4.  


Analytics Page Tools

For more information on the tools available for this Analytic Page such as the date field, exporting device IDs, sharing the page and applying Cohorts and filters, refer to our Analytics Page Tools support documentation.

Filters

Filters can be used to further refine, organize and visualize the displayed data in a method that is most beneficial. Multiple filters can be added and saved for later use.

  1. Click Add Filter.
  2. Added filters may be inclusive or exclusive. Select from the following filters categories:

    1. App — Based on the available apps within account.
    2. Campaign — Based on campaign naming conventions.
    3. Device — Based on user agent.
    4. Events — Based on Standard or Custom events.
    5. Location — Based on IP address.
    6. Attribution — Based on attributed installs and campaign attribution settings.
    7. Agency — Based on the available apps within the agency account.
    8. Traffic Verification — Based on Traffic success or failure.

     

    Once the filter category has been selected, one or more values may be added per filter. Filters can be saved and reapplied within any of the Analytics pages.

  3. Select the Filter drop-down menu, Select desired Filter.
  4. Add desired values.
  5. Click “X” to remove Filter.

 

A. Filters
B. Click “+” to add metric
C. Click “X” to remove metric
D. Click “X” to remove Filter and associated Metric(s)


Save App Filters —

  1. Click the “X” to remove a value.
  2. Click “+” to add a value.
  3. Click Save View.

 


Selecting a Saved Filter —

  1. Select the Saved States drop-down box.
  2. Select the desired Filter Set.

 

A. Select the desired Filter Set


Deleting Filter Sets:

When saved Filter Sets are no longer needed, they can be deleted.

WARNING: Analytics filters are also used to generate dynamic Audience Export reports, if a filter that is used to create an Audience Export report is deleted an error will be generated when the report is pulled. Before deleting a filter, verify that the filter is not used to pull a report.

  1. Select the Saved States drop-down box.
  2. Select the desired Filter Set.
  3. Click “X” to remove.
  4. Click Proceed.

 

A. Click “X” to remove



Daily Active Users Overview

By default when the Daily Active Users page is displayed, Active Users and RPU are displayed.

NOTE: When leveraging Cross App functionality, Daily Active User data for all apps within the App Name filter will be displayed. For more information about adding apps using the filter feature, refer to our Analytics Page Tools support documentation.

NOTE: In order to visualize these high volumes of data quickly, Kochava utilizes HLL to rapidly analyze unique Kochava Device IDs across all events.

NOTE: In order to display the Total Revenue and/or the Purchase Events, click the desired metric(s).

Active Users daily totals are accounted for on the vertical axis and are represented by the blue bars.

Revenue Per User totals are accounted for on the vertical axis and are represented by the orange line.

NOTE: By default, Total Revenue and Purchase Events are deactivated.

Total Revenue are accounted for on the vertical axis and are represented by the yellow line.

Purchase Events are accounted for on the vertical axis and are represented by the green line.

 

A. Purchase Events vertical axis.
B. Active Users vertical axis
C. Revenue Per User vertical axis
D. Total Revenue vertical axis.
E. Data being displayed. Click to activate/deactivate
F. Timeframe horizontal axis

Mousing over the Daily Active Users chart will display the data for the corresponding day. Each metric will be displayed in a color coordinated box over the selected day.

 

A. Mouseover date to display data


Refine Specific Date Range

Refine Date Range:

The data for a specific date range can be viewed in further detail.

  1. Click and hold on the start date.
  2. Drag to the end date and release.
  3.  

    A. Click, hold and drag over date range

    The selected date range is now displayed. Specific data for each day within the refined date range can be viewed by mousing over the date.

    NOTE: The date range can be refined down to two days.

 

Return to Full Graph:

In order to return to the full graph, Click “-“.

 

A. Mouseover to view date specific data
B. Click to return to original date range


Downloading the Daily Active Users Data

The data displayed within the Daily Active Users chart can be downloaded in several different formats.

 

Export Graphically:

Select the Download Button > Image:

  • PNG
  • JPG
  • SVG
  • PDF

 

Download Chart Data:

Select the Download Button > Data:

  • CSV

 

Print Data:

Select the Download Button > Print.

 

 
 

Last Modified: Feb 13, 2020 at 10:40 am