Analytics Lifetime Value


The LTV (Lifetime Value) page provides visualizations of the campaigns, devices, events, locations or attribution for the selected app. The graph may be moused over to display the data associated with each metric.


Analytics Interface

  1. Log in to Kochava.
  2. Select the desired app.
  3. Select App Tools>Analytics.
  4.  

     

    NOTE: By default, the Analytics Dashboard Interface is loaded.

  5. Select the Analytics drop-down menu>LTV.
  6.  


Analytics Page Tools

For more information on the tools available for this Analytic Page such as the date field, exporting device IDs, sharing the page and applying Cohorts and filters, refer to our Analytics Page Tools support documentation.


LTV Chart Overview

The LTV Chart is divided into three main sections the selected metrics, graphic display of the metric volume and metric totals for the selected timeframe.

Mousing over any metric within the graphical display will display the data associated with the corresponding hours/days.

NOTE: When leveraging Cross App functionality, LTV data for all apps within the App Name filter will be displayed. LTV data may be displayed for each app by utilizing the split by feature. For more information on viewing LTV data by app, refer to the Metric Organization section. For more information about adding apps using the filter feature, refer to our Analytics Page Tools support documentation.

 

analyticsltvchartoverviewhd

A. Metric Names
B. Graphic Display of Metric Volume
C. Mouseover Data
D. Metric Totals

NOTE: When a metric does not have any data associated within the selected timeframe, nothing will be displayed within the graphic display and the Total will display $0.00.


Metric Organization

The metrics within the LTV page can be organized in many different ways in order to assist in the optimization of data visualization.

  1. From the Group By drop down menu, Select one of the following:
    1. App
      1. App ID
      2. App Name
      3. App Version

      NOTE: In order to use the App split by feature, the desired apps must be added utilizing the filter feature. For more information about adding apps using the filter feature, refer to our Analytics Page Tools support documentation.

    2. Campaign
      1. Campaign
      2. Creative
      3. Install Campaign
      4. Install Creative
      5. Install Tracker
      6. Segment
      7. Tracker
    3. Device
      1. Device Carrier Name
      2. Device Network Conn Type
      3. Device Orientation
      4. Device Os
      5. Device Os Version
      6. Device Type
      7. Device Version
    4. Events
      1. Ad Size
      2. Ad Type
      3. Churn Likelihood
      4. Churn Score
      5. Countrycode
      6. Currency
      7. Currencycode
      8. Data
      9. Device Type
      10. Game
      11. Pack
      12. Placement
      13. Product
      14. Push Campaign
      15. Push Message Variant
      16. Push Segment
      17. Receipt Status
      18. Revenue
      19. Sum
      20. TV Brand Name
      21. TV Channel
      22. TV Channel Name
      23. TV DMA
      24. TV Episode Title
      25. TV Genre
      26. TV Product Name
      27. TV Program Name
      28. NOTE: Kochava now provides the tracking of events associated with the serving of advertisements through television. Once the TV advertisement data has been collected, the event data can be visualized within the Analytics dashboard. For instructions on visualizing TV tagging data within Analytics, refer to our TV Tagging support documentation.

      29. Event Name
    5. Location
      1. City
      2. Country
      3. DMA
      4. Zip
    6. Attribution
      1. Type
      2. Install Matched By
      3. Install Network Name
      4. Install Site
      5. Matched To
      6. Matched By
      7. Network Name
      8. Network Id
      9. Network Key
      10. Partner Ad Group Id
      11. Partner Ad Group Name
      12. Partner Campaign Name
      13. Partner Keyword
      14. Partner Platform
      15. NOTE: For more information about how the Partner fields map to SAN metadata, please refer to our SAN Networks Campaign Data Mapping support documentation.

      16. Site
    7. Agency
      1. Agency Name
      2. Agency Id
    8. Traffic Verification
      1. Traffic Verification Fail Reason
      2. Traffic Verified

Organize by Interval

Intervals within the metric graphic display can be organized to display specific windows of time.

  1. From the Show drop down menu, Select one of the following:
    1. 24 Hours
    2. 7 Days
    3. 14 Days
    4. 30 Days

 

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A. Interval from 24 Hours to 30 Days

 
 

Last Modified: Sep 26, 2018 at 9:41 am