Analytics Lifetime Value


The LTV (Lifetime Value) page provides visualizations of the campaigns, devices, events, locations or attribution for the selected app. The graph may be moused over to display the data associated with each metric.

Analytics Interface

  1. Log in to Kochava.
  2. Select the desired Account and App.
  3. Select Analytics > LTV.

    4.  


Analytics Page Tools

For more information on the tools available for this Analytic Page such as the date field, exporting device IDs, sharing the page and applying Cohorts and filters, refer to our Analytics Page Tools support documentation.

Filters

Filters can be used to further refine, organize and visualize the displayed data in a method that is most beneficial. Multiple filters can be added and saved for later use.

  1. Click Add Filter.

    2. Added filters may be inclusive or exclusive. Select from the following filters categories:

    1. App — Based on the available apps within account.
    2. Campaign — Based on campaign naming conventions.
    3. Device — Based on user agent.
    4. Events — Based on Standard or Custom events.
    5. Location — Based on IP address.
    6. Attribution — Based on attributed installs and campaign attribution settings.
    7. Agency — Based on the available apps within the agency account.
    8. Traffic Verification — Based on Traffic success or failure.

     

    Once the filter category has been selected, one or more values may be added per filter. Filters can be saved and reapplied within any of the Analytics pages.

  2. Select the Filter drop-down menu, Select desired Filter.
  3. Add desired values.
  4. Click “X” to remove Filter.

 

A. Filters
B. Click “+” to add metric
C. Click “X” to remove metric
D. Click “X” to remove Filter and associated Metric(s)

Save App Filters —

  1. Click the “X” to remove a value.
  2. Click “+” to add a value.
  3. Click Save View.

 

Selecting a Saved Filter —

  1. Select the Saved States drop-down box.
  2. Select the desired Filter Set.

 

A. Select the desired Filter Set

Deleting Filter Sets:

When saved Filter Sets are no longer needed, they can be deleted.

WARNING: Analytics filters are also used to generate dynamic Audience Export reports, if a filter that is used to create an Audience Export report is deleted an error will be generated when the report is pulled. Before deleting a filter, verify that the filter is not used to pull a report.

  1. Select the Saved States drop-down box.
  2. Select the desired Filter Set.
  3. Click “X” to remove.
  4. Click Proceed.

 

A. Click “X” to remove

LTV Chart Overview

The LTV Chart is divided into three main sections the selected metrics, graphic display of the metric volume and metric totals for the selected timeframe.

Mousing over any metric within the graphical display will display the data associated with the corresponding hours/days.

NOTE: When leveraging Cross App functionality, LTV data for all apps within the App Name filter will be displayed. LTV data may be displayed for each app by utilizing the split by feature. For more information on viewing LTV data by app, refer to the Metric Organization section. For more information about adding apps using the filter feature, refer to our Analytics Page Tools support documentation.

 

A. Metric Names
B. Graphic Display of Metric Volume
C. Mouseover Data
D. Metric Totals

NOTE: When a metric does not have any data associated within the selected timeframe, nothing will be displayed within the graphic display and the Total will display $0.00.

Metric Organization

The metrics within the LTV page can be organized in many different ways in order to assist in the optimization of data visualization.

  1. From the Split By drop-down menu, Select one of the following:
    1. App
      1. App Id
      2. App Name
      3. App Version

      NOTE: In order to use the App split by feature, the desired apps must be added utilizing the filter feature. For more information about adding apps using the filter feature, refer to our Analytics Page Tools support documentation.

    2. Campaign
      1. Campaign
      2. Creative
      3. Segment
      4. Tracker
    3. Device
      1. Device Carrier Name
      2. Device Language
      3. Device Network Conn Type
      4. Device Orientation
      5. Device Os
      6. Device Os Version
      7. Device Type
      8. Device Version
    4. Events

      5. NOTE: The post-install events that are available within this section of the Split By menu are determined by the events setup for tracking. For more information about creating and configuring events, refer to our Post-Install Event Creation and Configuration support documentation.

    5. Location
      1. City
      2. Country
      3. DMA
      4. Region
      5. Zip
    6. Attribution

      7. (see iOS 14+ restrictions)

      1. Type
      2. Install Campaign
      3. Install Creative
      4. Install Matched By
      5. Install Network Name
      6. Install Site
      7. Install Tracker
      8. Matched To
      9. Matched By
      10. Network Name
      11. Network Id
      12. Network Key
      13. Partner Ad Group ID
      14. Partner Ad Group Name
      15. Partner Campaign Id
      16. Partner Campaign Name
      17. Partner Keyword
      18. Partner Platform

        19. NOTE: For more information about how the Partner fields map to SAN metadata, please refer to our SAN Networks Campaign Data Mapping support documentation.

      19. QR Code
      20. Site
    7. Agency
      1. Agency Name
      2. Agency Id
    8. Traffic Verification
      1. Traffic Verification Fail Reason
      2. Traffic Verified

Organize by Interval

Intervals within the metric graphic display can be organized to display specific windows of time.

  1. From the Show drop-down menu, Select one of the following:
    1. 24 Hours
    2. 7 Days
    3. 14 Days
    4. 30 Days

 

A. Interval from 24 Hours to 30 Days