Analytics Lifetime Value


The LTV (Lifetime Value) page provides visualizations of the campaigns, devices, events, locations or attribution for the selected app. The graph may be moused over to display the data associated with each metric.

Analytics Interface

  1. Log in to Kochava.
  2. Select the desired app.
  3. Select App Tools>Analytics.

    4.  

     

    NOTE: By default, the Analytics Dashboard Interface is loaded.

  4. Select the Analytics drop-down menu>LTV.

    5.  

Analytics Page Tools

For more information on the tools available for this Analytic Page such as the date field, exporting device IDs, sharing the page and applying Cohorts and filters, refer to our Analytics Page Tools support documentation.

LTV Chart Overview

The LTV Chart is divided into three main sections the selected metrics, graphic display of the metric volume and metric totals for the selected timeframe.

Mousing over any metric within the graphical display will display the data associated with the corresponding hours/days.

NOTE: When leveraging Cross App functionality, LTV data for all apps within the App Name filter will be displayed. LTV data may be displayed for each app by utilizing the split by feature. For more information on viewing LTV data by app, refer to the Metric Organization section. For more information about adding apps using the filter feature, refer to our Analytics Page Tools support documentation.

 

analyticsltvchartoverviewhd

A. Metric Names
B. Graphic Display of Metric Volume
C. Mouseover Data
D. Metric Totals

NOTE: When a metric does not have any data associated within the selected timeframe, nothing will be displayed within the graphic display and the Total will display $0.00.

Metric Organization

The metrics within the LTV page can be organized in many different ways in order to assist in the optimization of data visualization.

  1. From the Group By drop down menu, Select one of the following:
    1. App
      1. App ID
      2. App Name
      3. App Version

      NOTE: In order to use the App split by feature, the desired apps must be added utilizing the filter feature. For more information about adding apps using the filter feature, refer to our Analytics Page Tools support documentation.

    2. Campaign
      1. Campaign
      2. Creative
      3. Segment
      4. Tracker
    3. Device
      1. Device Carrier Name
      2. Device Network Conn Type
      3. Device Orientation
      4. Device Os
      5. Device Os Version
      6. Device Type
      7. Device Version
    4. Events
      1. Ad Size
      2. Ad Type
      3. Countrycode
      4. Currency
      5. Currencycode
      6. Data
      7. Device Type
      8. Game
      9. Pack
      10. Placement
      11. Product
      12. Receipt Status
      13. Revenue
      14. TV Brand Name
      15. TV Channel
      16. TV Channel Name
      17. TV DMA
      18. TV Episode Title
      19. TV Genre
      20. TV Name
      21. TV Product Name
      22. TV Program Name

        23. NOTE: Kochava now provides the tracking of events associated with the serving of advertisements through television. Once the TV advertisement data has been collected, the event data can be visualized within the Analytics dashboard. For instructions on visualizing TV tagging data within Analytics, refer to our TV Tagging support documentation.

      23. xxiii. User ID
    5. Location
      1. City
      2. Country
      3. Zip
    6. Attribution
      1. Type
      2. Matched To
      3. Matched By
      4. Network Name
      5. Network ID
      6. Network Key
      7. Site
    7. Traffic Verification
      1. Traffic Verification Fail Reason
      2. Traffic Verified

Organize by Interval

Intervals within the metric graphic display can be organized to display specific windows of time.

  1. From the Show drop down menu, Select one of the following:
    1. 24 Hours
    2. 7 Days
    3. 14 Days
    4. 30 Days

 

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A. Interval from 24 Hours to 30 Days

 
 

Last Modified: Sep 4, 2018 at 8:06 am