The LTV (Lifetime Value) page provides visualizations of the campaigns, devices, events, locations or attribution for the selected app. The graph may be moused over to display the data associated with each metric.
Analytics Interface
- Log in to Kochava.
- Select the desired app.
- Select App Tools>Analytics.
- Select the Analytics drop-down menu>LTV.
NOTE: By default, the Analytics Dashboard Interface is loaded.
Analytics Page Tools
For more information on the tools available for this Analytic Page such as the date field, exporting device IDs, sharing the page and applying Cohorts and filters, refer to our Analytics Page Tools support documentation.
LTV Chart Overview
The LTV Chart is divided into three main sections the selected metrics, graphic display of the metric volume and metric totals for the selected timeframe.
Mousing over any metric within the graphical display will display the data associated with the corresponding hours/days.
NOTE: When leveraging Cross App functionality, LTV data for all apps within the App Name filter will be displayed. LTV data may be displayed for each app by utilizing the split by feature. For more information on viewing LTV data by app, refer to the Metric Organization section. For more information about adding apps using the filter feature, refer to our Analytics Page Tools support documentation.
A. Metric Names
B. Graphic Display of Metric Volume
C. Mouseover Data
D. Metric Totals
NOTE: When a metric does not have any data associated within the selected timeframe, nothing will be displayed within the graphic display and the Total will display $0.00.
Metric Organization
The metrics within the LTV page can be organized in many different ways in order to assist in the optimization of data visualization.
- From the Group By drop down menu, Select one of the following:
- App
- App ID
- App Name
- App Version
- Campaign
- Campaign
- Creative
- Install Campaign
- Install Creative
- Install Tracker
- Segment
- Tracker
- Device
- Device Carrier Name
- Device Network Conn Type
- Device Orientation
- Device Os
- Device Os Version
- Device Type
- Device Version
- Events
- Ad Size
- Ad Type
- Churn Likelihood
- Churn Score
- Countrycode
- Currency
- Currencycode
- Data
- Device Type
- Game
- Pack
- Placement
- Product
- Push Campaign
- Push Message Variant
- Push Segment
- Receipt Status
- Revenue
- Sum
- TV Brand Name
- TV Channel
- TV Channel Name
- TV DMA
- TV Episode Title
- TV Genre
- TV Product Name
- TV Program Name
- Event Name
- Location
- City
- Country
- DMA
- Zip
- Attribution
- Type
- Install Matched By
- Install Network Name
- Install Site
- Matched To
- Matched By
- Network Name
- Network Id
- Network Key
- Partner Ad Group Id
- Partner Ad Group Name
- Partner Campaign Name
- Partner Keyword
- Partner Platform
- Site
- Agency
- Agency Name
- Agency Id
- Traffic Verification
- Traffic Verification Fail Reason
- Traffic Verified
NOTE: In order to use the App split by feature, the desired apps must be added utilizing the filter feature. For more information about adding apps using the filter feature, refer to our Analytics Page Tools support documentation.
NOTE: Kochava now provides the tracking of events associated with the serving of advertisements through television. Once the TV advertisement data has been collected, the event data can be visualized within the Analytics dashboard. For instructions on visualizing TV tagging data within Analytics, refer to our TV Tagging support documentation.
NOTE: For more information about how the Partner fields map to SAN metadata, please refer to our SAN Networks Campaign Data Mapping support documentation.
Organize by Interval
Intervals within the metric graphic display can be organized to display specific windows of time.
- From the Show drop down menu, Select one of the following:
- 24 Hours
- 7 Days
- 14 Days
- 30 Days
A. Interval from 24 Hours to 30 Days
