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Facebook FMP Naming Conventions

As a Kochava customer you have the opportunity to work with a variety of Facebook FMPs (Facebook Marketing Partners) and track each of these campaigns individually within Kochava. As a Facebook MMP (Mobile Measurement Partner), Kochava supports all Facebook FMPs.

NOTE: If a tracker is not properly setup for each Facebook FMP, attribution data will be sent to the Facebook proper tracker.

FMP Naming Conventions

The following is a list of the proper naming conventions to be used in the campaign name during setup within Facebook.


FMPNaming Convention
4C Facebook4cfacebook
A1 Social — Facebooka1social
Adaptly — Facebookadaptly
Adobe — Facebookadobefb
Adotomi — Facebookadotomi
Adparlor — Facebookadparlor
Adquant — Facebookadquant
ADTZ — Facebookadtz
Altrooz — Facebookaltrooz
Ampush — Facebookampush
Bidalgo — Facebookbidalgo
Brand Networks — Facebookbrandnetworks
CyberZ — Facebookcyberz
DAUUP — Facebookdauup—social
Gallop Labs — Facebookbnotions
Glow — Facebookglow
— Facebookgrapheffect
The Influential Network, Incinfluentialfmp
Kenshoo — Facebookkenshoo
Kinetic Social — Facebookkinetic
MakeMeReach — Facebookmmr
MakeMeReach — Instagrammmr
Marin — Facebookmarin—software
Matomy — Facebookmatomy
Nanigans — Facebooknanigans
Optilly — Facebookoptilly
Optimal — Facebookoptimal
Qwaya — Facebookqwaya
Resolution Media — Facebookresolutionmedia
Rocket Fuel — Facebookrocketfuel
Science Growth Labs — Facebooksgl
SearchMan — Facebooksearchman
Septeni — Facebooksepteni
Shift — Facebookshift
SMARTLY — Facebooksmartly
Social Code — Facebooksocialcode
Social Moov — Facebooksocialmoov
Social Wire Facebooksocialwire —
SocialClicks — Facebooksocialclicks
Sprinklr — Facebooksprinklr
Spruce Media — Facebookspruce
SWAd Facebookmid
TBG — Facebooktbgdigital
Unified Social — Facebookunified


Last Modified: Jul 19, 2023 at 10:52 am