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Facebook FMP Naming Conventions

As a Kochava customer you have the opportunity to work with a variety of Facebook FMPs (Facebook Marketing Partners) and track each of these campaigns individually within Kochava. As a Facebook MMP (Mobile Measurement Partner), Kochava supports all Facebook FMPs.

NOTE: If a tracker is not properly setup for each Facebook FMP, attribution data will be sent to the Facebook proper tracker.

FMP Naming Conventions

The following is a list of the proper naming conventions to be used in the campaign name during setup within Facebook.


FMP Naming Convention
4C Facebook 4cfacebook
A1 Social – Facebook a1social
Adaptly – Facebook adaptly
Adobe – Facebook adobefb
Adotomi – Facebook adotomi
Adparlor – Facebook adparlor
Adquant – Facebook adquant
ADTZ – Facebook adtz
Altrooz – Facebook altrooz
Ampush – Facebook ampush
Bidalgo – Facebook bidalgo
Brand Networks – Facebook brandnetworks
CyberZ – Facebook cyberz
DAUUP – Facebook dauup-social
Gallop Labs – Facebook bnotions
Glow – Facebook glow
GraphEffect – Facebook grapheffect
Kenshoo – Facebook kenshoo
Kinetic Social – Facebook kinetic
MakeMeReach – Facebook mmr
MakeMeReach – Instagram mmr
Marin Labs – Facebook marin-software
Matomy – Facebook matomy
Nanigans – Facebook nanigans
Optilly – Facebook optilly
Optimal – Facebook optimal
Qwaya – Facebook qwaya
Resolution Media – Facebook resolutionmedia
Rocket Fuel – Facebook rocketfuel
Science Growth Labs – Facebook sgl
SearchMan – Facebook searchman
Septeni – Facebook septeni
Shift – Facebook shift
SMARTLY – Facebook smartly
Social Code – Facebook socialcode
Social Moov – Facebook socialmoov
Social Wire Facebook socialwire – Facebook
SocialClicks – Facebook socialclicks
Sprinklr – Facebook sprinklr
Spruce Media – Facebook spruce
SWAd Facebook [mid
TBG – Facebook tbgdigital
Unified Social – Facebook unified


Last Modified: Jul 30, 2018 at 5:05 pm