NOTE: For examples of post-install events, refer to our Post-Install Event Examples support documentation.
Install and Startup Tracking
To track the installation and startup of your application, please refer to the Server-to-Server Install Notification Integration Guide. Once Kochava has registered an install for a device, features can be tracked via server-to-server API according to the specifications provided here.
Post-Install Event API
To send a usage event from your application, call the following endpoint with a POST payload containing the desired JSON elements.
|kochava_app_id||This is the unique application ID used to represent the app.||Yes|
|app_version||A string representation of the application version number.||No|
|kochava_device_id||kochava_device_id should be sent as a unique string that is consistent for each instance of the app on a single device. This will allow Kochava to associate data correctly when a device_id is not available. In the case that there will always be a device_id present and installs will always be sent before post-install events, kochava_device_id can be sent as null.
|device_ids||This can be the IDFA, IMEI, Android ID, MAC address or a custom variant. You must submit at least one identifier within the device_id object, and may submit more than one.||Yes|
|action||Action associated to the API event.||Yes|
|origination_ip||The IP address of the device on install.||Yes|
|device_ver||Send the device_ver as null, example “device_ver”: “”.||Yes|
|device_ua||A string representation of the device user agent as provided by the client. Please ensure that this is URL-encoded. This string is useful when campaigns require fingerprint attribution.||Yes|
|usertime||The time the event was completed by the user in Epoch format.||No|
|data||Each event is a JSON object – see examples.
event_name -> A string representation of an event that has happened.
event_data -> A corresponding value associated to the event_name. event_data is not required but useful for monetary tracking for correlated events (e.g. event_name -> “Level DLC Purchased” and event_value -> “20”).
Sample Event Calls:
"device_ua": "Mozilla/5.0 (iPhone; CPU iPhone OS 8_0 like Mac OS X) AppleWebKit/534.46 (KHTML, like Gecko) Version/5.1 Mobile/9A334 Safari/7534.48.3",
"kochava_app_id": "<APP GUID HERE>",
"kochava_device_id": "<CUSTOM VALUE>"
Device Specific Instructions
The information below details how to send data from specific devices to Kochava through the server-to-server integration.
|Device||Sending a Usage Event Details|
|Roku||Send GetDeviceUniqueId() as String within the UDID parameter of the S2S feed.|