Campaign Data Mapping Guide
| SAN Name | site_id | creative_id | partner fields |
|---|---|---|---|
| TPN – campaign_name campaign_id | tweet_id | ||
| Google Ads | campaign_name campaignid campaigntype keyword matchtype | ** creative_id ** video_id ad_group_name | |
| Apple Search Ads | keyword if available (iAd or AdServices API) sign in steps | campaign-id campaign-name adgroup-id adgroup-name | |
| Snapchat | campaign_id campaign_name | ad_id ad_name | |
| Yahoo! | site_id | creative_id | |
| Yahoo! JAPAN Search | campaign_tracking_id keyword match_type | ad_group_tracking_id ad_tracking_id | campaign_tracking_id keyword ad_group_tracking_id |
| DoubleClick | last_click_site_id – Placement last_click_placement_id last_impression_site_id – Placement last_impression_placement_id | last_click_ad_id – Ad ID last_click_creative_id last_impression_ad_id – Ad ID last_impression_creative_id | |
| Google Marketing Platform | campaign_type site_id | campaign_type creative_id placement_name | |
| Amazon SAN | site_id | creative_id | |
| LG Ads SAN | site_id | creative_id | |
| NBCU SAN | |||
| Roku | site_id | creative_id | |
| Vizio | site_id | creative_id | |
| Spotify SAN | |||
| SamsungAds SAN | site_id | creative_id | |
| TikTok SAN | ad_group_id ad_group_name ad_type campaign_id campaign_name | ad_id ad_name | |
| Venatus SAN | |||
| Simpli.fi SAN | | ||
| Lyft SAN | | ||
| GumGum SAN | |
* The keys that Facebook/Instagram sends in their claim responses should be interpreted as follows:
The campaign_group_name in Kochava correlates to the Campaign Name in Facebook.
The campaign_name and campaign_id in Kochava correlate to the Ad Set name and Ad Set ID in Facebook.
** Not available at this time.
***Click only, impresion matches should be redacted in all columns.
List of Self Attributing Networks
Below is a list of all of the SANs supported by Kochava. Refer to the examples above for mapping campaign/keyword data to Kochava.
NOTE: Apple Search Ads, DoubleClick, Facebook, Google, Instagram, Snapchat, Twitter and Yahoo! are all SANs integrated with Kochava. Where available, network partners have been listed below.
A1 Social – Facebook
Adaptly – Facebook
Adotomi – Facebook
Adparlor – Facebook
Adquant – Facebook
ADTZ – Facebook
Altrooz – Facebook
Ampush – Facebook
Bidalgo – Facebook
Brand Networks – Facebook
CyberZ – Facebook
DAUUP – Facebook
Gallop Labs – Facebook
Glow – Facebook
GraphEffect – Facebook
Kenshoo – Facebook
Kinetic Social – Facebook
Marin Labs – Facebook
Matomy – Facebook
Nanigans – Facebook
Optilly – Facebook
Optimal – Facebook
Qwaya – Facebook
Resolution Media – Facebook
Rocket Fuel – Facebook
Science Growth Labs – Facebook
SearchMan – Facebook
Septeni – Facebook
Shift – Facebook
SMARTLY – Facebook
Social Code – Facebook
Social Moov – Facebook
Social Wire Facebook
Social.com – Facebook
SocialClicks – Facebook
Sprinklr – Facebook
Spruce Media – Facebook
SWAd Facebook
TBG – Facebook
Unified Social – FacebookCyberAgent – Google – Android
CyberAgent – Google – iOS
Google AdMob – Android
Google Marketing Platform (DV360 & CM360)
Google Search – Android
Kenshoo – Google – Android
Kenshoo – Google – iOS
Marin Software (AdWords) – Android
Neverblue – Google
Septeni – Google Search – AndroidKenshoo – Google Adwords
Septeni – Google Adwords
Sprinklr – Google Adwords
Cyberagent – Google Adwords
Cognant – Google Adwords
Marin Software – Google Adwords
AI Media Group – Google AdwordsA1 Social – Instagram
Adaptly – Instagram
Adotomi – Instagram
Adparlor – Instagram
Adquant – Instagram
ADTZ – Instagram
Altrooz – Instagram
Ampush – Instagram
Bidalgo – Instagram
Brand Networks – Instagram
CyberZ – Instagram
DAUUP – Instagram
Gallop Labs – Instagram
Glow – Instagram
GraphEffect – Instagram
Kenshoo – Instagram
Kinetic Social – Instagram
MakeMeReach – Instagram
Marin Labs – Instagram
Matomy – Instagram
Nanigans – Instagram
Optilly – Instagram
Optimal – Instagram
Rocket Fuel – Instagram
Science Growth Labs – Instagram
SearchMan – Instagram
Septeni – Instagram
Shift – Instagram
SMARTLY – Instagram
Social Code – Instagram
Social Moov – Instagram
Social.com – Instagram
SocialClicks – Instagram
Sprinklr – Instagram
Spruce Media – Instagram
SWAd Instagram
TBG – Instagram
Unified Social – InstagramAdaptly – Twitter-Android
Adaptly – Twitter-iOS
Adparlor – Twitter-Android
Adparlor – Twitter-iOS
ADTZ – Twitter-Android
ADTZ – Twitter-iOS
Ampush – Twitter-Android
Ampush – Twitter-iOS
Brand Networks – Twitter
Comprendi – Twitter-Android
Comprendi – Twitter-iOS
Flightly – Twitter – Android
Flightly – Twitter – iOS
Glow – Twitter-Android
Glow – Twitter-iOS
Kinetic Social – Twitter-Android
Kinetic Social – Twitter-iOS
Nanigans – Twitter-Android
Nanigans – Twitter-iOS
Predict Effect – Twitter-Android
Predict Effect – Twitter-iOS
Septeni – Twitter-Android
Septeni – Twitter-iOS
Shift – Twitter-Android
Shift – Twitter-iOS
Social Code – Twitter
Sprinklr – Twitter – Android
Sprinklr – Twitter – iOS
TBG – Twitter-Android
TBG – Twitter-iOS
Twitter – MZ
Twitter Publisher Network – Android
Twitter Publisher Network – iOS
Twitter-Android
Twitter-iOS
Unified Social – Twitter-Android
Unified Social – Twitter-iOSYahoo! – Gemini
Yahoo! – Acquisio
Yahoo! – AdLucent
Yahoo! – Adobe
Yahoo! – AdParlor
Yahoo! – CDKGlobal
Yahoo! – ChannelAdvisor
Yahoo! – CommerceHub
Yahoo! – Criteo
Yahoo! – Dealer.com
Yahoo! – DexMedia
Yahoo! – Didit
Yahoo! – DoubleClick
Yahoo! – eSearchVision
Yahoo! – Felix
Yahoo! – Fiksu
Yahoo! – G5SearchMarketing
Yahoo! – GeniusMonkey
Yahoo! – Hibu
Yahoo! – IgnitionOne
Yahoo! – Impaqt
Yahoo! – Imwave
Yahoo! – Kenshoo
Yahoo! – LBN
Yahoo! – Leadqual
Yahoo! – Marin
Yahoo! – PulsePoint
Yahoo! – Reachlocal
Yahoo! – RKG
Yahoo! – SearchForce
Yahoo! – Sprinklr
Yahoo! – TellApart
Yahoo! – Vizergy
Yahoo! – Web.com
Yahoo! – www.local.com
Yahoo! – Yext
Yahoo! – YP
Yahoo! – Zemanta
