Create a Roku Campaign

Feature Summary: The following document describes how to set up a campaign for Roku. Kochava enhances your install and event data with the Roku ad impression or click metadata directly from Roku to allow for extremely accurate and complete data.

 

Data Needed Before Beginning Process:

• Roku Channel ID

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Create a Link for a Roku Install Campaign

 

4. Click Add a Tracker or Select Segment Tools (⋮) > Add a Tracker.
1. Select the Campaign.
2. Select the Segment.

NOTE: In order to streamline the Campaign/Segment/Tracker creation process a feature has been added to allow the creation of campaigns and segments while creating a new tracker. For more information about creating a campaign or segment while adding a new tracker, refer to our Create an Install Campaign support document.

 



5. Enter the Tracker Name.

NOTE: When a Tracker is created, Kochava automatically generates a name for the Tracker. We recommend that you replace the Tracker name at this point with a clear name of your choosing.

6. Select Tracker Type > Acquisition. (default setting)
7. Select Media Partner > Roku.
8. Select Agency Partner. (optional)
9. Enter the Destination URL.

NOTE: The Destination URL is not relevant and should simply be your website.

10. Enter a Deep Link. (optional)
11. Enter any Custom Parameter(s). (optional)
12. Check Hardcode Cost and enter the amount.
13. Click Save. (If no further trackers need to be created)
14. Click Save & Add Another Tracker. (If additional trackers need to be created)
15. Click Save & Create Postback (to navigate directly to the Partner Configuration page).

 


A. Campaign and Segment selection/creation section.

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Install Postback Configuration

 

2. Click Add a Configuration.
3. Select Media Partner > Roku.
4. Click Go.

 



 

5. Select Install > Postback Tools (⋮) > Edit.
6. Enter the Roku Channel ID.
7. Enter the Roku Properties for the product.

NOTE: Roku properties need to be comma separated.

8. Select the Roku Event Name.
9. Click Save.

 

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Reengagement Configuration

The information within this section provides the steps necessary to establish a reengagment campaign. If a reengagment campaign does not need to be created, the information in this section may be disregarded.

NOTE: If a reengagement campaign does not need to be set up, but the data associated with post-install events needs to be sent to Roku follow the steps within the Create a Postback Section below.

 

Create a Reengagement Segment:

1. Locate the desired Campaign.
2. Select Campaign Tools (⋮) > Add a Segment.
3. Enter a Segment Name.
4. Enter a Segment Description. (optional)
5. Click Submit.

 

Create a Reengagement Tracker:

1. Click Add a Tracker or Select Segment Tools (⋮) > Add a Tracker.
1. Select the Campaign.
2. Select the Segment.
2. Enter a Tracker Name.
3. Select Tracker Type > Reengagement.
4. Select Media Partner > Roku.
5. Select an Agency Partner. (optional)
6. Select the Roku Event that will map to the selected Kochava event.
7. Add Reengagement Event.

 

BEST PRACTICES: While multiple events can be added to the reengagement tracker it is highly recommended that only 1 event be added for each reengagmeent tracker.

 

NOTE: A Reengagement event can be added by clicking on the “+” and removed by clicking “X“.

8. Click Save (If no further trackers need to be created).
9. Click Save & Add Another Tracker (If additional events need to be created).
10. Click Save & Create Postback (to navigate directly to the Partner Configuration page).

 

 

Post-Install Event Postback Configuration:

 

2. Select Roku> Network Tools (⋮) > Postbacks.
3. Locate the desired event and Click Create for a new configuration or Edit for an existing configuration.
4. Enter the Roku Channel ID.
5. Enter the Roku Properties.
6. Enter the Roku Event Name.
7. Click Save.

 

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Standard Post-Install Event List:

 

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Macros

 

View-Through Attribution Macros:

View-through attribution, also known as impression tracking, is the term used when an impression leads to a user action within a certain attribution window. The view-through attribution window is supported for 14-days in order to meet business needs.

 

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Click-Through Attribution Macros:

Click-through attribution, also known as click tracking, is the term used when a click leads to a user action within a certain attribution window. The click-through attribution window is supported for 14-days to meet your business needs.