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  3. Create an LG Ads Campaign
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Create an LG Ads Campaign

Contents


The following document describes how to set up a campaign for LG Ads. Kochava enhances your install and event data with the LG Ads ad impression or click metadata directly from LG Ads to allow for extremely accurate and complete data.

Data Needed Before Beginning Process:

  • LG Ads – SAN Product ID.
  • LG Ads – SAN Event Name.
  1. Log in to Kochava.
  2. Select the desired Account and App.
  3. Select Engagement > Campaign Manager.

Feature Note: To add this menu item to your Favorites Menu, select the “+” sign that appears when you hover over the menu. The Features Menu provides quick access to your most frequently visited areas of the Kochava UI.

  1. Click + Add (Tracker) or Select Segment Tools (⋮) > Add Tracker.
  2. Enter the Tracker Name.

NOTE: When a Tracker is created, Kochava automatically generates a name for the Tracker. We recommend that you replace the Tracker name at this point with a clear name of your choosing.

  1. Select Tracker Type > Acquisition. (default setting)
  2. Select Media Partner > LG Ads – SAN.
  3. Select Agency Partner. (optional)
  4. Enter the Destination URL.

NOTE: The Destination URL is not relevant and should simply be your website.

  1. Enter a Deep Link. (optional)
  2. Enter any Custom Parameter(s). (optional)
  3. Click Save. (If no further trackers need to be created)
  4. Click Save & Add Another Tracker. (If additional trackers need to be created)
  5. Click Save & Create Postback (to navigate directly to the Partner Configuration page).

Install Postback Configuration

  1. Select App Configurations > Partner Configuration.

Feature Note: To add this menu item to your Favorites Menu, select the “+” sign that appears when you hover over the menu. The Features Menu provides quick access to your most frequently visited areas of the Kochava UI.

  1. Click + Add a Configuration.
  2. Select Media Partner > LG Ads – SAN.
  3. Click Save.
  4. Select Install > 🖉 (Edit).
  5. Enter the LG Ads – SAN Product ID.
  6. Enter the LG Ads – SAN Event Name for the product.
  7. Click Save.

Reengagement Configuration

The information within this section provides the steps necessary to establish a reengagment campaign. If a reengagment campaign does not need to be created, the information in this section may be disregarded.

NOTE: If a reengagement campaign does not need to be set up, but the data associated with post-install events needs to be sent to LG Ads follow the steps within the Create a Postback Section below.

Create a Reengagement Segment:

  1. Locate the desired Campaign.
  2. Select Campaign Tools (⋮) > Add a Segment.
  3. Enter a Segment Name.
  4. Enter a Segment Description. (optional)
  5. Click Submit.

Create a Reengagement Tracker:

  1. Click + Add (Tracker) or Select Segment Tools (⋮) > Add Tracker.
  2. Enter a Tracker Name.
  3. Select Tracker Type > Reengagement.
  4. Select Media Partner > LG Ads – SAN.
  5. Select an Agency Partner. (optional)
  6. Select ALL the LG Ads Events (including _Install).

NOTE: A Reengagement event can be added by clicking on the “+” and removed by clicking “X“.

  1. Click Save (If no further trackers need to be created).
  2. Click Save & Create Postback (to navigate directly to the Partner Configuration page).

Post-Install Event Postback Configuration:

  1. Select App Configurations > Partner Configuration.

Feature Note: To add this menu item to your Favorites Menu, select the “+” sign that appears when you hover over the menu. The Features Menu provides quick access to your most frequently visited areas of the Kochava UI.

  1. Expand the LG Ads – SAN Postbacks.
  2. Locate the desired event and Click + (Create) for a new configuration or 🖉 (Edit) for an existing configuration.
  3. Enter the LG Ads – SAN Product ID.
  4. Enter the LG Ads – SAN Event Name.
  5. Click Save.

Standard Post-Install Event List:

Key Description
ad_initiated Triggered when an ad is initiated or begins playing.
add_funds For betting apps
add_to_cart Product is added to cart.
add_to_list Triggered when a user adds an item to a saved list or favorites.
checkout User has completed checkout of items in cart.
complete Video complete
contact_us When user initiates contact with LG.
content_click Triggered when a user clicks on a piece of content.
newPurchaseCompleted Triggered when a first-time purchase is successfully completed by a new customer.
payment_confirmation User payment has been completed.
purchase Item has been purchased.
reacquiredPurchaseCompleted Triggered when a previously lapsed or churned customer completes a purchase upon returning.
registration When a user completes registration.
registration_abandoned Triggered when a user begins but does not complete the registration process.
remove_content Triggered when a user removes a piece of content from their list, queue, or library.
request_information When user requests more information from LG.
resume_content Triggered when a user resumes previously paused or interrupted content.
session_begin Triggered when a user begins a new session within the application.
sidegradeDowngradePurchaseCompleted Triggered when a user completes a purchase that results in a lateral move or downgrade to a lower-tier plan or product.
start_trial When a user successfully signs up for a given trial product.
subscribe When a user pays for a subscription within a 24-hour lookback of exposure (impression or click) to a media campaign.
upgradePurchaseCompleted Triggered when a user completes a purchase that upgrades them to a higher-tier plan or product.
video_starts When a user starts a video.
visit In store visit or website visit

Click and Impression Attribution Macros:

Click-through attribution, also known as click tracking, is the term used when a click leads to a user action within a certain attribution window. View-through attribution, also known as impression tracking, is the term used when an impression leads to a user action within a certain attribution window. The attribution window is supported for 14-days to meet your business needs.

URL
Parameters		 Description Type
campaign_id Campaign ID of impression and click. string
campaign_name The campaign name associated with impression and click.  
creative_id Creative ID of impression and click (LG Ad Solutions). string
creative_name The creative name associated with impression and click.  
device_id Campaign ID of impression and click (LG Ad Solutions). Key value string pairs
device_model The device model that served the impression or completed the click.  
device_type The device type that served the impression or completed the click.  
ip (Required for attribution matching): IP of click or impression (IPv4 and IPv6 supported). string
line_item_name The line item name of the creative being clicked (LG Ad Solutions). string
unix timestamp (Used for attribution matching): Timestamp of impression and click. integer
user_country Country of click or impression. string
Updated on April 23, 2026

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