Create a NBCU — SAN Campaign

Data Needed Before Beginning Process:

• NBCU Product ID
• NBCU Event Name

Create a Tracker for a NBCU — SAN Install Campaign

 

4. Click Add a Tracker or Select Segment Tools (⋮) > Add a Tracker.
1. Select the Campaign.
2. Select the Segment.

NOTE: In order to streamline the Campaign/Segment/Tracker creation process a feature has been added to allow the creation of campaigns and segments while creating a new tracker. For more information about creating a campaign or segment while adding a new tracker, refer to our Create an Install Campaign support document.

 



 

5. Enter the Tracker Name.

NOTE: When a Tracker is created, Kochava automatically generates a name for the Tracker. We recommend that you replace the Tracker name at this point with a clear name of your choosing.

6. Select Tracker Type > Acquisition. (default setting)
7. Select Media Partner > NBCU — SAN.
8. Select Agency Partner. (optional)
9. Enter the Destination URL.

NOTE: The Destination URL is not relevant and should simply be your website.

10. Enter a Deep Link. (optional)
11. Enter any Custom Parameter(s). (optional)
12. Click Save. (If no further trackers need to be created)
13. Click Save & Add Another Tracker. (If additional trackers need to be created)
14. Click Save & Create Postback (to navigate directly to the Partner Configuration page).

 


A. Campaign and Segment selection/creation section.

Install Postback Configuration

 

2. Click Add a Configuration.
3. Select Media Partner > NBCU — SAN.
4. Click Go.

 



 

5. Select Install > Postback Tools (⋮) > Edit.
6. Enter the NBCU Product ID.
7. Select the NBCU Event Name > first_open.
8. Click Save.

Reengagement Configuration

The information within this section provides the steps necessary to establish a reengagment campaign. If a reengagment campaign does not need to be created, the information in this section may be disregarded.

NOTE: If a reengagement campaign does not need to be set up, but the data associated with post-install events needs to be sent to NBCU — SAN follow the steps within the Create a Postback Section below.

NOTE: For all EXISTING apps on your account, view-through re-engagement attribution will be disabled by default. You will need to take the steps outlined in this support documentation to enable this capability. For all NEW apps you add to your account in the future, this feature will be enabled by default.

Create a Reengagement Segment:

1. Locate the desired Campaign.
2. Select Campaign Tools (⋮) > Add a Segment.
3. Enter a Segment Name.
4. Enter a Segment Description. (optional)
5. Click Submit.

Create a Reengagement Tracker:

1. Click Add a Tracker or Select Segment Tools (⋮) > Add a Tracker.
1. Select the Campaign.
2. Select the Segment.
2. Enter a Tracker Name.
3. Select Tracker Type > Reengagement.
4. Select Media Partner > NBCU — SAN.
5. Select an Agency Partner. (optional)
6. Select the NBCU — SAN Event that will map to the selected Kochava event.
7. Add Reengagement Event.

 

BEST PRACTICES: While multiple events can be added to the reengagement tracker it is highly recommended that only 1 event be added for each reengagmeent tracker.

 

NOTE: A Reengagement event can be added by clicking on the “+” and removed by clicking “X“.

8. Click Save (If no further trackers need to be created).
9. Click Save & Add Another Tracker (If additional events need to be created).
10. Click Save & Create Postback (to navigate directly to the Partner Configuration page).

 

Post-Install Event Postback Configuration:

 

2. Select NBCU — SAN > Network Tools (⋮) > Postbacks.
3. Locate the desired event and Click Create for a new configuration or Edit for an existing configuration.
4. Enter the NBCU Product ID.
5. Select the NBCU Event Name.
6. Click Save.

 

Standard Post-Install Event List:

Click and Impression Attribution Macros:

Click-through attribution, also known as click tracking, is the term used when a click leads to a user action within a certain attribution window. View-through attribution, also known as impression tracking, is the term used when an impression leads to a user action within a certain attribution window. The attribution window is supported for 14 day click lookback and 14 day impression lookback to meet your business needs.

Example Attribution Response

Match:

{
"success": true,
            “attributionMode”: “BMA”, 
	"type": "impression",
	"metadata": {
		"creative_id": "Sample Creative",
		"site_id": "7774bc1af39681954243777812cb7009",
		"unix_date": "1476137388"
	},
	"match": {
		"idfa": "777583CD-A667-48BC-B806-444CB2B48606"
	}
}

No Match:

{
    "success": false,
    "attribution_mode": "BMA",
    "type": null,
    "matched_by": null,
    "matched_by_keys": null,
    "metadata": null,
    "match": null
}