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  3. Create a TextNow SAN Campaign
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Create a TextNow SAN Campaign

Contents


The following document describes how to set up a campaign for TextNow SAN. Kochava enhances your install and event data with the TextNow SAN ad impression or click metadata directly from TextNow to allow for extremely accurate and complete data.

Data Needed Before Beginning Process:

  • TextNow Product ID
  • TextNow Event Name(s)
  1. Log in to Kochava.
  2. Select the desired Account and App.
  3. Select Engagement > Campaign Manager.

Feature Note: To add this menu item to your Favorites Menu, select the “+” sign that appears when you hover over the menu. The Features Menu provides quick access to your most frequently visited areas of the Kochava UI.

  1. Click + Add (Tracker) or Select Segment Tools (⋮) > Add Tracker.
  2. Enter the Tracker Name.

NOTE: When a Tracker is created, Kochava automatically generates a name for the Tracker. We recommend that you replace the Tracker name at this point with a clear name of your choosing.

  1. Select Tracker Type > Acquisition. (default setting)
  2. Select Media Partner > TextNow – SAN.
  3. Select Agency Partner. (optional)
  4. Enter the Destination URL.

NOTE: The Destination URL is not relevant and should simply be your website.

  1. Enter a Deep Link. (optional)
  2. Enter any Custom Parameter(s). (optional)
  3. Click Save. (If no further trackers need to be created)
  4. Click Save & Add Another Tracker. (If additional trackers need to be created)
  5. Click Save & Create Postback (to navigate directly to the Partner Configuration page).

Install Postback Configuration

  1. Select Apps & Assets > Partner Configuration.

Feature Note: To add this menu item to your Favorites Menu, select the “+” sign that appears when you hover over the menu. The Features Menu provides quick access to your most frequently visited areas of the Kochava UI.

  1. Click + Add a Configuration.
  2. Select Media Partner > TextNow – SAN.
  3. Click Save.
  4. Select Install > 🖉 (Edit).
  5. Enter the TextNow Product ID.
  6. Enter the TextNow Event Name > first_open for the product.
  7. Click Save.

Reengagement Configuration

The information within this section provides the steps necessary to establish a reengagment campaign. If a reengagment campaign does not need to be created, the information in this section may be disregarded.

NOTE: If a reengagement campaign does not need to be set up, but the data associated with post-install events needs to be sent to TextNow follow the steps within the Create a Postback Section below.

Create a Reengagement Segment:

  1. Locate the desired Campaign.
  2. Select Campaign Tools (⋮) > Add a Segment.
  3. Enter a Segment Name.
  4. Enter a Segment Description. (optional)
  5. Click Submit.

Create a Reengagement Tracker:

  1. Click + Add (Tracker) or Select Segment Tools (⋮) > Add Tracker.
  2. Enter a Tracker Name.
  3. Select Tracker Type > Reengagement.
  4. Select Media Partner > TextNow – SAN.
  5. Select an Agency Partner. (optional)
  6. Select ALL the TextNow Events (including _Install).

NOTE: A Reengagement event can be added by clicking on the “+” and removed by clicking “X“.

  1. Click Save (If no further trackers need to be created).
  2. Click Save & Create Postback (to navigate directly to the Partner Configuration page).

Post-Install Event Postback Configuration:

  1. Select Apps & Assets > Partner Configuration.

Feature Note: To add this menu item to your Favorites Menu, select the “+” sign that appears when you hover over the menu. The Features Menu provides quick access to your most frequently visited areas of the Kochava UI.

  1. Expand TextNow – SAN Postbacks.
  2. Locate the desired event and Click + for a new configuration or 🖉 (Edit) for an existing configuration.
  3. Enter the TextNow Product ID.
  4. Enter the TextNow Event Name.
  5. Click Save.

Standard Post-Install Event List:

Key Description
first_open When a user successfully launches an instant of the app for the first time.
trial When a user successfully signs up for a given trial product.
sign_up When a user completes an app sign up.
subscription When a user pays for a subscription within supported lookback of exposure (impression or click) to a media campaign
purchase Item has been purchased.
first_video_view When the user makes the initial video view.
video_view When the user completes the video view.

Click and Impression Attribution Macros:

Click-through attribution, also known as click tracking, is the term used when a click leads to a user action within a certain attribution window. View-through attribution, also known as impression tracking, is the term used when an impression leads to a user action within a certain attribution window. The attribution window is supported for 14-days to meet your business needs.

URL
Parameters		 Description Type
campaign_group The campaign group associated with impression and click.  
campaign_id Campaign ID of impression and click. string
creative_id Creative ID of impression and click. string
device_id_type The device type that served the impression or completed the click.  
site_id Site ID of impression and click. string
ad_platform The ad platform of impression and click. string
Updated on November 26, 2024

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