1. Home
  2. Marketers
  3. Campaign Management
  4. Create an Amazon Ads Campaign
  1. Home
  2. Marketers
  3. Create an Amazon Ads Campaign
Searching...

Create an Amazon Ads Campaign

Contents


The following document describes how to set up a campaign for Amazon’s Self Attributing Network (SAN). Kochava enhances your install and event data with the Amazon ad impression or click metadata directly from Amazon to allow for extremely accurate and complete data.

Data Needed Before Beginning Process:

NOTE: The Amazon Ads integration supports Android mobile, Fire TV, and Fire tablet apps.

Create an Install Tracker:

  1. Log in to Kochava.
  2. Select the desired Account and App.
  3. Select Engagement > Campaign Manager.

Feature Note: To add this menu item to your Favorites Menu, select the “+” sign that appears when you hover over the menu. The Features Menu provides quick access to your most frequently visited areas of the Kochava UI.

  1. Click + Add (Tracker) or Select Segment Tools (⋮) > Add Tracker.

NOTE: When a Tracker is created, Kochava automatically generates a name for the Tracker. We recommend that you replace the Tracker name at this point with a clear name of your choosing.

  1. Select Tracker Type > Acquisition. (default setting)
  2. Select Media Partner > Amazon Ads.
  3. Select Agency Partner. (optional)
  4. Select Default Tracker:
    1. On
    2. Off (default)

NOTE: Selecting On will allow SAN network traffic to funnel to the default tracker when no tracker ID is present. If a default tracker is not set up and the tracker ID is not appended to the partner campaign name, that data will be bucketed in the most recently set up tracker for that network.

  1. Enter the Destination URL.

NOTE: The Destination URL is not relevant and should simply be your website.

  1. Enter a Deep Link. (optional)
  2. Enter any Custom Parameter(s). (optional)
  3. Click Save. (If no further trackers need to be created)
  4. Click Save & Add Another Tracker. (If additional trackers need to be created)
  5. Click Save & Create Postback (to navigate directly to the Partner Configuration page).

Install Postback Configuration:

  1. Select Apps & Assets > Partner Configuration.

Feature Note: To add this menu item to your Favorites Menu, select the “+” sign that appears when you hover over the menu. The Features Menu provides quick access to your most frequently visited areas of the Kochava UI.

  1. Click + Add a Configuration.
  2. Select Media Partner > Amazon Ads.
  3. Click Save.
  1. Select Install > 🖉 (Edit) .
  2. Enter the Amazon Ads Advertiser ID.
  3. Enter the Amazon Ads ASIN or Bundle ID as guided by Amazon.
  4. Click Save.

Create a Reengagement Tracker:

  1. Click + Add (Tracker) or Select Segment Tools (⋮) > Add Tracker.
  2. Enter a Tracker Name.
  3. Select Tracker Type > Reengagement.
  4. Select Media Partner > Amazon Ads.
  5. Select an Agency Partner. (optional)
  6. Select the Amazon Ads Event that will map to the selected Kochava event.
  7. Add Reengagement Event.

BEST PRACTICES: While multiple events can be added to the reengagement tracker it is highly recommended that only 1 event be added for each reengagmeent tracker.

NOTE: A Reengagement event can be added by clicking on the “+” and removed by clicking “X“.

  1. Click Save (If no further trackers need to be created).
  2. Click Save & Add Another Tracker (If additional events need to be created).
  3. Click Save & Create Postback (to navigate directly to the Partner Configuration page).

Reengagement Postback Configuration:

  1. Select Apps & Assets > Partner Configuration.

Feature Note: To add this menu item to your Favorites Menu, select the “+” sign that appears when you hover over the menu. The Features Menu provides quick access to your most frequently visited areas of the Kochava UI.

  1. Expand Amazon Ads Postbacks.
  2. Locate the desired event and Click + for a new configuration or 🖉 (Edit) for an existing configuration.
  3. Enter the Amazon Ads Advertiser ID.
  4. Select the desired Amazon Ads Conversion Type.
  5. Enter the Amazon Ads ASIN or Bundle ID as guided by Amazon.
  6. Click Save.

Standard Post-Install Event List:

  • Add_to_Shopping_Cart – When a user adds a product to their shopping cart.
  • Application – When a user submits an application.
  • Checkout – When a user goes to the checkout page.
  • Contact – When a user supplies contact information, such as email, phone number, etc.
  • Lead – When a user performs an action that initiates a sales lead.
  • Off_Amazon_Purchases – When a user makes a purchase for a service or product.
  • Page_View – When a user visits a page on your website.
  • Search – When a user performs a search for a product.
  • Sign_Up – When a user signs up for a product or service.
  • Subscribe – When a user signs up for your service.
  • Other – User events that don’t fit the definition of the standard conversion types.
  • Mobile_App_First_Start – When a user launches the mobile app for the first time.

Example — Successful Attribution Response:

{
  "ad_name": "777835295469351497-AMZN US Fire TV Inline Home",
  "ad_size": "1200x102",
  "app_id": "ad777a07b44840eee7984e9994b8adad",
  "campaign_name": "777942549829950444-Sling FTV Rotational Q1 Campaign - AMZN US Fire TV Inline Home - News",
  "creative_id": "777579093742755999",
  "device_id": "---",
  "device_id_type": "adid",
  "event_id": "---",
  "fire_adid": "---",
  "site_id": "77799247d0c04edea1baaa73fbd52fff-FireTV Service",
  "site_name": "77799247d0c04edea1baaa73fbd52fff-FireTV Service",
  "source_name": "MOBILEAPP_AMAZON_FIRE_TV",
  "timestamp": "2022-05-01T03:58:45Z",
  "unix_date": 1651377525000,
}
Updated on February 6, 2025

Was this article helpful?

Yes No