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  3. Create a Simpli.fi – SAN Campaign
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Create a Simpli.fi – SAN Campaign

Contents

The following document describes how to set up a campaign for Simpli.fi – SAN. Kochava enhances your install and event data with the Simpli.fi – SAN ad impression or click metadata directly from Simpli.fi – SAN to allow for extremely accurate and complete data.

Data Needed Before Beginning Process:

  • Simplifi Product ID
  • Simplifi Event Name
  1. Log in to Kochava.
  2. Select the desired Account and App.
  3. Select Engagement > Campaign Manager.

Feature Note: To add this menu item to your Favorites Menu, select the “+” sign that appears when you hover over the menu. The Features Menu provides quick access to your most frequently visited areas of the Kochava UI.

  1. Click + Add (Tracker) or Select Segment Tools (⋮) > Add Tracker.
  1. Enter the Tracker Name.

NOTE: When a Tracker is created, Kochava automatically generates a name for the Tracker. We recommend that you replace the Tracker name at this point with a clear name of your choosing.

  1. Select Tracker Type > Acquisition. (default setting)
  2. Select Media Partner > Simpli.fi – SAN.
  3. Select Agency Partner. (optional)
  4. Enter the Destination URL.

NOTE: The Destination URL is not relevant and should simply be your website.

  1. Enter a Deep Link. (optional)
  2. Enter any Custom Parameter(s). (optional)
  3. Click Save. (If no further trackers need to be created)
  4. Click Save & Add Another Tracker. (If additional trackers need to be created)
  5. Click Save & Create Postback (to navigate directly to the Partner Configuration page).

Install Postback Configuration

  1. Select Apps & Assets > Partner Configuration.

Feature Note: To add this menu item to your Favorites Menu, select the “+” sign that appears when you hover over the menu. The Features Menu provides quick access to your most frequently visited areas of the Kochava UI.

  1. Click Add a Configuration.
  2. Select Media Partner > Simpli.fi – SAN.
  3. Click Save.
  4. Select Install > 🖉 (Edit).
  5. Enter the Simplifi Product ID .
  6. Select the Simplifi Event Name > install.
  7. Click Save.

Reengagement Configuration

The information within this section provides the steps necessary to establish a reengagment campaign. If a reengagment campaign does not need to be created, the information in this section may be disregarded.

NOTE: If a reengagement campaign does not need to be set up, but the data associated with post-install events needs to be sent to Simpli.fi – SAN follow the steps within the Create a Postback Section below.

Create a Reengagement Segment:

  1. Locate the desired Campaign.
  2. Select Campaign Tools (⋮) > Add Segment.
  3. Enter a Segment Name.
  4. Enter a Segment Description. (optional)
  5. Click Add.

Create a Reengagement Tracker:

  1. Click + Add (Tracker) or Select Segment Tools (⋮) > Add Tracker.
  2. Enter a Tracker Name.
  3. Select Tracker Type > Reengagement.
  4. Select Media Partner > Simpli.fi – SAN.
  5. Select an Agency Partner. (optional)
  6. Select the Simpli.fi Event that will map to the selected Kochava event.
  7. Add Reengagement Event.

BEST PRACTICES: While multiple events can be added to the reengagement tracker it is highly recommended that only 1 event be added for each reengagmeent tracker.

NOTE: A Reengagement event can be added by clicking on the “+” and removed by clicking “X“.

  1. Click Save (If no further trackers need to be created).
  2. Click Save & Add Another Tracker (If additional events need to be created).
  3. Click Save & Create Postback (to navigate directly to the Partner Configuration page).

Post-Install Event Postback Configuration:

  1. Select Apps & Assets > Partner Configuration.

Feature Note: To add this menu item to your Favorites Menu, select the “+” sign that appears when you hover over the menu. The Features Menu provides quick access to your most frequently visited areas of the Kochava UI.

  1. Click + Add Configuration or search for Simpli.fi – SAN.
  2. Locate the desired event and Click Create for a new configuration or 🖉 (Edit) for an existing configuration.
  3. Enter the Simplifi Product ID.
  4. Select the Simplifi Event Name .
  5. Click Save.

Standard Post-Install Event List:

Key Description
install First Open
Leads Potential customers who have shown interest in your product or service by providing contact information.
Sales Completed transactions where a customer purchases a product or service.
SignUps Users registering or creating an account on your platform or service.
Other Any other specific actions taken by users that indicate engagement or interest, but do not fall into the categories of leads, sales, or signups.

Click and Impression Attribution Macros:

Click-through attribution, also known as click tracking, is the term used when a click leads to a user action within a certain attribution window. View-through attribution, also known as impression tracking, is the term used when an impression leads to a user action within a certain attribution window. The attribution window is supported for 30 day click lookback and 30 day impression lookback to meet your business needs.

URL Parameters Description Type
campaign_id ID of the campaign. string
creative_id ID of the creative string
site_id An ID of the site that served the ad. string

Example Attribution Response

Match:

{
"success": true,
            "attributionMode": "BMA", 
	"type": "impression",
	"metadata": {
"ad_size":"ad_size",
"ad_type":"ad_type",
"click_id":"click_id",
"creative_id":"creative_id",
"device_id_type":"adid",
"objective":"strategy",
"site_id":"site_id",
"site_name":"site_name"
	},
	"match": {
		"idfa": "EA7583CD-A667-48BC-B806-42ECB2B48606"
	}
}

No Match:

{
    "success": false,
    "attribution_mode": "BMA",
    "type": null,
    "matched_by": null,
    "matched_by_keys": null,
    "metadata": null,
    "match": null
}
Updated on November 21, 2024

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