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  3. Create a Loyalty+ Campaign
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Create a Loyalty+ Campaign

Contents

The following document describes how to set up a campaign for Loyalty+. Kochava enhances your install and event data with the Loyalty+ ad impression or click metadata directly from Loyalty+ to allow for extremely accurate and complete data.

Data Needed Before Beginning Process:

  • Loyalty+ Product ID
  • Loyalty+ Event Name
  1. Log in to Kochava.
  2. Select the desired Account and App.
  3. Select Engagement > Campaign Manager.

Feature Note: To add this menu item to your Favorites Menu, select the “+” sign that appears when you hover over the menu. The Features Menu provides quick access to your most frequently visited areas of the Kochava UI.

  1. Select the desired Campaign & Segment, or create new ones.
  2. Click + Add (Tracker).
  1. Enter the Tracker Name.

NOTE: When a Tracker is created, Kochava automatically generates a name for the Tracker. We recommend that you replace the Tracker name at this point with a clear name of your choosing.

  1. Select Tracker Type > Acquisition. (default setting)
  2. Select Media Partner > Loyalty+.
  3. Select Agency Partner. (optional)
  4. Select Default Tracker:
    1. On
    2. Off (default)

NOTE: Selecting On will allow SAN network traffic to funnel to the default tracker when no tracker ID is present. If a default tracker is not set up and the tracker ID is not appended to the partner campaign name, that data will be bucketed in the most recently set up tracker for that network.

  1. Click Save. (If no further trackers need to be created)
  2. Click Save & Add Another Tracker. (If additional trackers need to be created)
  3. Click Save & Create Postback (to navigate directly to the Partner Configuration page).

Install Postback Configuration

  1. Select App Configurations > Partner Configuration.

Feature Note: To add this menu item to your Favorites Menu, select the “+” sign that appears when you hover over the menu. The Features Menu provides quick access to your most frequently visited areas of the Kochava UI.

 

  1. Click + Add a Partner.
  2. Select Media Partner > Loyalty+.
  3. Click Next.
  4. Verify Status: Active.
  5. Click Save.
  6. Select Install > ⚙ (Edit).
  7. Enter the Loyalty+ Product ID.
  8. Enter the Loyalty+ Event Name for the product.
  9. Click Save.

Note: For more information on Data Sharing Controls, see this support documentation.

Reengagement Configuration

The information within this section provides the steps necessary to establish a reengagement campaign. If a reengagement campaign does not need to be created, the information in this section may be disregarded.

NOTE: If a reengagement campaign does not need to be set up, but the data associated with post-install events needs to be sent to Loyalty+ follow the steps within the Create a Postback Section below.

 

 

Create a Reengagement Tracker:

  1. Navigate to Engagement > Campaign Manager.
  2. Select the desired Campaign & Segment, or create new ones.
  3. Click + Add (Tracker).
  4. Enter a Tracker Name.
  5. Select Tracker Type > Reengagement.
  6. Select Media Partner > Loyalty+.
  7. Select an Agency Partner. (optional)
  8. Select the Loyalty+ Event that will map to the selected Kochava event.

BEST PRACTICES: While multiple events can be added to the reengagement tracker it is highly recommended that only 1 event be added for each reengagement tracker.

  1. Click Save (If no further trackers need to be created).
  2. Click Save & Add Another Tracker (If additional events need to be created).
  3. Click Save & Create Postback (to navigate directly to the Partner Configuration page).

Post-Install Event Postback Configuration

  1. Select App Configurations > Partner Configuration.

Feature Note: To add this menu item to your Favorites Menu, select the “+” sign that appears when you hover over the menu. The Features Menu provides quick access to your most frequently visited areas of the Kochava UI.

 

  1. Expand the Loyalty+ Partner Configuration.
  2. Select + Add a Postback.
  3. Select the desired Event.
  4. Enter the Loyalty+ Product ID.
  5. Enter the Loyalty+ Event Name.
  6. Click Save.

Note: For more information on Data Sharing Controls, see this support documentation.

Standard Post-Install Event List:
Key Description
first_open The install or first launch of the application.
session_start When a user successfully launches an instance of the app.
start_trial When a user successfully signs up for a given trial product.
subscribe When a user pays for a subscription.
sign_up When a user completes an app sign up.
share_with_friend Link shared with contact.
first_video_view When the user makes the initial video view.
video_view Video complete.
checkout_start User has completed checkout of items in cart.
level_complete When the user completes a level within the app.
purchase Item has been purchased.
ad_initiate Ad has been started.
Click and Impression Attribution Macros:

Click-through attribution, also known as click tracking, is the term used when a click leads to a user action within a certain attribution window. View-through attribution, also known as impression tracking, is the term used when an impression leads to a user action within a certain attribution window. The attribution window is supported for 14 day click lookback and 14 day impression lookback to meet your business needs.

URL Parameters Description Type
campaign_id Loyalty+ offer ID. string
campaign_type Loyalty+ offer type. string
country Country code reported by Loyalty+. string
platform Device platform reported by Loyalty+. string
os_version Device OS version reported by Loyalty+. string
session_id Loyalty+ session_id. string
user_id Loyalty+ user_id. string
language Language reported by Loyalty+. string
Updated on May 1, 2026

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