Create a Universal Ads – SAN Campaign

4. Click + Add (Tracker) or Select Segment Tools (⋮) > Add Tracker.
5. Enter the Tracker Name.

NOTE: When a Tracker is created, Kochava automatically generates a name for the Tracker. We recommend that you replace the Tracker name at this point with a clear name of your choosing.

6. Select Tracker Type > Acquisition. (default setting)
7. Select Media Partner > Universal Ads – SAN.
8. Select Agency Partner. (optional)
9. Enter the Destination URL.

NOTE: The Destination URL is not relevant and should simply be your website.

10. Enter a Deep Link. (optional)
11. Enter any Custom Parameter(s). (optional)
12. Click Save. (If no further trackers need to be created)
13. Click Save & Add Another Tracker. (If additional trackers need to be created)
14. Click Save & Create Postback (to navigate directly to the Partner Configuration page).

2. Click + Add a Configuration.
3. Select Media Partner > Universal Ads – SAN.
4. Click Save.
5. Select Install > 🖉 (Edit).
6. Enter the Universal Ads Product ID.
7. Select the Universal Ads Event Name > install.
8. Click Save.

Create a Reengagement Segment:

1. Locate the desired Campaign.
2. Select Campaign Tools (⋮) > Add Segment.
3. Enter a Segment Name.
4. Enter a Segment Description. (optional)
5. Click Add.

Create a Reengagement Tracker:

1. Click + Add (Tracker) or Select Segment Tools (⋮) > Add Tracker.
2. Enter a Tracker Name.
3. Select Tracker Type > Reengagement.
4. Select Media Partner > Universal Ads – SAN.
5. Select an Agency Partner. (optional)
6. Select the Universal Ads – SAN Event that will map to the selected Kochava event.
7. Add Reengagement Event.

BEST PRACTICES: While multiple events can be added to the reengagement tracker it is highly recommended that only 1 event be added for each reengagmeent tracker.

NOTE: A Reengagement event can be added by clicking on the “+” and removed by clicking “X“.

8. Click Save (If no further trackers need to be created).
9. Click Save & Add Another Tracker (If additional events need to be created).
10. Click Save & Create Postback (to navigate directly to the Partner Configuration page).

2. Click + Add Configuration or search for Universal Ads – SAN.
3. Locate the desired event and Click + (Create) for a new configuration or 🖉 (Edit) for an existing configuration.
4. Enter the Universal Ads Product ID.
5. Select the Universal Ads Event Name.
6. Click Save.